bitso.com
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Bitso: The Crypto Unicorn Betting on Mexico
A $378M funded fintech disrupting emerging markets with a super-app strategy
While Silicon Valley obsesses over DeFi degens, Bitso quietly built a crypto empire with 261 employees and $37.3M in revenue by solving a real problem: cross-border payments for 600 million Latin Americans. This isn't a speculative Web3 experiment—it's a functional financial utility.
"60% direct traffic proves Bitso isn't chasing users—they're the default choice for crypto in Mexico."
The Super-App Playbook
Bitso's genius isn't in crypto trading—it's in becoming the WeChat of LatFi. With only 33% organic search traffic, their 60% direct share reveals a sticky product. Users don't discover Bitso; they already know it. The $37.3M revenue on 593K monthly visits shows exceptional monetization per user, far outpacing typical exchanges.
The Mexico-First Strategy
The keyword data tells the story: 'bitso mexico' (560 searches) and 'dividendos bitso' (430 searches) dominate. Bitso isn't competing for 'bitcoin' volume—they're capturing high-intent, Spanish-speaking users seeking yield and remittances. This is a local champion with global ambitions, evidenced by their $378M war chest.
- Product-market fit in remittances: Sending money cross-border at crypto speeds with fiat rails
- Yield products as moat: 'Earn yields' isn't just marketing—it's a sticky feature for unbanked users
- Trustpilot 3.1/5 is a red flag: For a finance product, this suggests onboarding or support friction
Bitso is playing chess while others play checkers
They're not building for crypto traders—they're building the financial rails for Latin America's next billion users. The 60% direct traffic is proof.
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5 keywordsHow is Bitso's SEO?
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https://bitso.com/__next/assets/pages/home/social/shared-us.png
Meta Tags
Crypto and Stock Investing App | Buy, Sell & Earn | Bitso
Invest in crypto, bitcoin, ethereum, and global stocks. Earn yields, send, and receive money securely with Bitso. Join millions, growing their money with one powerful app.
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Reviews (16)
Uso para receber pagamentos de fora
Uso para receber pagamentos de fora. Converto para reais e saco. Simples, rápido e com taxas justas.
Amazing experience
Amazing experience. Particularly Customer Support. Thanks Bitso!!
Works great
Works great, best platform for crypto in latam with all relevant pairs
Nice one to try
Thanks Bitso team for making crypto trading such a pleasant experience. An amazing platform to operate from Latin America.
greatsupport
had some teething problems with first few transactions but customer service was great and deals went through smoothly. had bo problems moving coins to private wallet. fees are high but not excessive
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About bitso.com
Invest in crypto, bitcoin, ethereum, and global stocks. Earn yields, send, and receive money securely with Bitso. Join millions, growing their money with one powerful app.
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Technology Stack
bitso.com uses 21 technologies across their website including HSTS, PHP, Cloudflare, and more.
Security
HSTS
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PHP
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Cloudflare
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DoubleClick Floodlight, TikTok Pixel, Google Ads
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VWO
Traffic & Audience
bitso.com receives approximately 593.0K monthly visitors and ranks #67,814 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 5:56 on the site.
The majority of bitso.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bitso.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bitso.com directly at https://bitso.com.