blackthorn.io
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Blackthorn: The Salesforce Event Trojan Horse
28 people, $2.7M revenue, and a playbook for conquering enterprise CRM ecosystems
While competitors build standalone event platforms, Blackthorn.io turned Salesforce into an event management powerhouse. With just 28 employees and 244K monthly visits, they're proving that piggybacking on enterprise infrastructure beats building from scratch.
"Blackthorn didn't reinvent event management—they weaponized Salesforce's data moat."
The Ecosystem Play
Blackthorn's genius is refusing to be a destination. Their 54% direct traffic proves users live in Salesforce anyway. Why fight that? Instead of pulling customers out, they push deeper in—turning your CRM into event registration software powered by your connected data. It's a land-and-expand strategy that turns Salesforce's moat into theirs.
Efficiency Engineering
At $96K per employee in revenue, Blackthorn runs leaner than most SaaS companies. Their 24% organic search traffic suggests strong SEO moats around branded terms. The 1.9M backlinks aren't accidental—they're the result of embedding deeply into Salesforce's ecosystem, creating a flywheel where every Salesforce admin becomes a potential customer.
The tech stack tells a story of pragmatism over hype. jQuery, Bootstrap, and Tailwind CSS aren't sexy, but they ship. This isn't a team chasing trends—they're building reliable plumbing for enterprise events. The 21 technologies detected suggest integration depth rather than surface-level polish.
- Top keyword: 'blackthorn' at 7,730 monthly searches—brand recognition is strong
- Niche dominance: 'blackthorn events salesforce' captures high-intent users
- Failure monitoring: 'paylink.blackthorn failure' suggests payment infrastructure maturity
- Talent brand: 210 monthly searches for careers signals market awareness
The Unsexy Billion-Dollar Playbook
Blackthorn proves that winning enterprise SaaS isn't about features—it's about becoming irreplaceable infrastructure inside the systems customers already use.
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Meta Tags
Data-driven Event Management—Without Leaving Salesforce®| Blackthorn
Blackthorn Events turns your existing Salesforce CRM into complete event management and registration software powered by your connected data.
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About blackthorn.io
Blackthorn Events turns your existing Salesforce CRM into complete event management and registration software powered by your connected data.
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blackthorn.io uses 21 technologies across their website including UserWay, Vimeo, Font Awesome, Google Fonts, and more.
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UserWay
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Vimeo
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Font Awesome, Google Fonts
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PHP
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WordPress
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Osano
Traffic & Audience
blackthorn.io receives approximately 244.4K monthly visitors and ranks #144,310 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 1:16 on the site.
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