bobbies.com
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Bobbies: Parisian Craft Meets Digital Scale
How a 108-person leather goods brand commands 850k monthly visits
While luxury giants fight over heritage, Bobbies has quietly built a digital-first empire by selling the romance of Parisian leather at scale. With 850k monthly visitors and 16,000+ Trustpilot reviews, this isn't just another boutique—it's a masterclass in modern DTC execution.
"They're not selling shoes—they're selling the idea of Parisian cool, and 850,000 people are buying it every month."
The Traffic Paradox
Here's the data story that matters: 49% of traffic is direct. That's not SEO magic—that's brand gravity. When nearly half your visitors type 'bobbies.com' directly into their browser, you've built something most DTC brands only dream of. The 41% organic search is just the icing on a very profitable cake.
The 'Boobies' Problem
Bobbies' top 5 keywords reveal a fascinating SEO challenge: 'boobies' (18,310 monthly searches) ranks higher than 'bobbies shoes' (3,830). Yet they're capturing 34,900 searches for just 'bobbies.' This suggests they've turned a potential brand liability into a quirky asset—owning the accidental searches while building a real brand moat.
With 108 employees generating $15.1M in revenue, that's ~$140K per employee—lean for luxury retail. Their tech stack (Tailwind, Bootstrap, Cloudflare) is modern but pragmatic. No fancy headless CMS or AI personalization—just solid fundamentals. The 16,006 Trustpilot reviews at 4.4/5 stars suggest they're nailing customer experience at scale.
- Direct traffic dominance (49%) signals true brand equity, not just ad-driven visits
- Social presence on TikTok, Instagram, and Facebook creates a complete funnel
- Top keyword 'bobbies' (34,900 volume) shows strong unaided brand awareness
- Trustpilot's 16K reviews at 4.4/5 proves operational excellence at scale
The DTC Playbook, Perfected
Bobbies proves that in luxury e-commerce, brand gravity beats ad spend every time
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Traffic & Engagement
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5 keywordsHow is Bobbies's SEO?
Open Graph Image
https://www.bobbies.com/img/bobbies-logo-1636553685.jpg
Meta Tags
Bobbies - Parisian Designer of Shoes and Leather Goods
Unique design, precious leathers and vibrant colours for our Parisian leather goods and footwear! See our range of boots, sneakers, derbies, pumps, moccasins, bags, cases and luggage for men and women.
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Bobbies
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Reviews (20)
Great products
Great products
Excellent service and delivery thank you
Excellent service and delivery thank you
Beautiful shoes and packaging
Beautiful shoes and packaging, quick delivery.
Beautiful beautiful shoes
Beautiful beautiful shoes. Fit well and true to size. Box and packaging were so nice as well.
Quick delivery
Quick delivery, nice packaging, good quality of product
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About bobbies.com
Unique design, precious leathers and vibrant colours for our Parisian leather goods and footwear! See our range of boots, sneakers, derbies, pumps, moccasins, bags, cases and luggage for men and women.
Company Overview
bobbies.com Social Media
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Phone Numbers
Technology Stack
bobbies.com uses 20 technologies across their website including Adobe Fonts, Google Fonts, Cloudflare Turnstile, reCAPTCHA, PHP, and more.
Fonts
Adobe Fonts, Google Fonts
Security
Cloudflare Turnstile, reCAPTCHA
Programming Languages
PHP
CMS
Prismic
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
bobbies.com receives approximately 849.0K monthly visitors and ranks #52,667 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:04 on the site.
The majority of bobbies.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about bobbies.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bobbies.com directly at https://bobbies.com.