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BodySpec: The Data-Driven Body Scan Revolution
How a 64-person team built a $15M business by putting body composition in everyone's hands
BodySpec isn't selling fitness tech—they're democratizing medical-grade body composition analysis. With 658K monthly visits and a 64-person team generating $15.6M in revenue, they've turned DEXA scans from hospital equipment into a consumer habit.
"BodySpec didn't invent DEXA scans—they invented the DEXA scan business model, turning a $200 medical procedure into a $49 subscription service."
The Data-Hungry Consumer
BodySpec's traffic tells a story of obsessive self-measurement. With 84K monthly searches for 'DEXA scan' and 14K for 'DEXA scan near me,' they've tapped into a market of quantified-self enthusiasts who want precision, not estimates. Their 56% direct traffic is remarkable—over half their visitors type bodyspec.com directly, indicating strong brand loyalty and repeat usage.
The Network Effect of Convenience
With 100+ locations across the US, BodySpec has built a mobile DEXA network that scales like Uber, not a medical clinic. This is their moat: convenience density. The 37% organic traffic isn't from SEO tricks—it's from word-of-mouth in fitness communities where people share their scan results like badges of honor.
The tech stack reveals their priorities: Vite for speed, Tailwind for rapid iteration, and PWA for app-like experience without app store friction. They're not building a medical device company—they're building a data platform. The 6,632 backlinks and #73,356 global rank show they're a mid-tier player with outsized influence in the fitness vertical.
- AI-powered analysis transforms raw scan data into actionable insights (not just numbers)
- Transparent pricing at $49/scan vs. $200+ hospital rates creates a 75% cost advantage
- 15-minute scan time vs. 30+ minutes at traditional facilities = 2x throughput
- 100+ locations create a 'scan anywhere' network effect competitors can't replicate
The Future is Measured, Not Guessed
BodySpec proves that in a world of wearables and estimates, there's still massive demand for clinical-grade data—delivered consumer-grade simple. Their $15.6M revenue on $13.2M funding suggests a capital-efficient model that could scale to every major city in America.
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Full-body DEXA scans for body fat & muscle analysis | BodySpec
BodySpec DEXA scans give precise body fat, muscle, and bone density metrics in 15 minutes, empowering smarter training, nutrition, and health decisions.
Understand your body composition for as low as $40
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Reviews (6)
Great service, fast results
Fantastic experience with BodySpec! Booking was easy, the scan took only a few minutes, and the team was professional and welcoming. The results were incredibly detailed and helpful. I really appreciated how clearly everything was explained and how actionable the insights were. Worth every penny.
The only health data I actually trust — BodySpec changed how I train, eat, and make decisions
If you care about making real progress instead of guessing, BodySpec is the single most valuable $40–$50 you can spend. I’ve used their scans for everything—first, getting a wake-up call about my visceral (hidden) belly fat levels. But later, tracking fat loss that doesn’t show up on a scale and muscle mass changes in response to nutrition and supplement changes. The data is objective, repeatable, and brutally honest. BodySpec allows you to see how you stack up, region by region, to people your age and sex across their millions of scans. For me, the biggest unlock has been eliminating guesswork: I can tell whether a change is actually building lean mass or just making me feel “stronger.” Longevity markers: Visceral fat trends matter more than most people realize, and BodySpec let me track mine with precision. Accountability: When the data shows a change, I can tie it back to specific behaviors instead of relying on vibes. And because it’s so fast and inexpensive, I’ve built it into my normal rhythm—mini-experiments, 6–8 week cycles, and course-corrections based on data, not hope. Most companies talk about being “data-driven.” BodySpec quietly delivers the infrastructure for anyone to actually live that way. This is the baseline tool I wish more people used. It has become the backbone of how I optimize my health, training, and long-term trends.
I haven't even had my first scan and…
I haven't even had my first scan and I'm so done with this company. The customer service is super frustrating. The line is always echoing and scratchy so it's very hard to understand them. My SIL transferred me credit for a scan and set up my appointment, she spelled my name no less than 3 times and it was still put in incorrectly so I wasn't receiving any communication from them. When I finally called, figured out it was a spelling error I needed to change the appointment. They got the appointment cancelled and I received an email saying I had credit on my account and could use it toward a different booking, with a link to make that booking. I followed and tried to make a new appointment and no credit existed... Called again and she said it's because my name is spelled incorrectly!!!!! Now I have two accounts, one misspelled and one correct and they are supposed to be merged. I'm so done with this company.
The scan itself was fine but their…
The scan itself was fine but their business practies are fradudelnt The scan itself was fine: no complaints. I had it done on 11/08/2024 and their charge of $49.95 went through on my credit card on 11/09/2024. They tried to sign me up for a quarterly scan but I declined; I signed up for only one scan. Yet today, 02/08/2025, I am seeing another charge for $49.95 pending on my credit card. I called them, and even before I finished my sentence, the guy on the phone knew exactly what was going on and he said he would reverse the charge. If they don't I will file fraud claim with my credit card company, with whom I have already spoken. Bottom line, BodySpec deliberately engages in the fraudulent practice of signing clients for a service they had not approved, then charging clients' credit cards, in the hope that clients would not notice. BodySpec is trying to pull a fast one on people who are too busy with their lives to notice. Although the service itself was OK, due to this lack of integrity, I will never use them again. Date of experience: February 07, 2025
There is nothing redeeming about this…
There is nothing redeeming about this scan. It does not give reliable, accurate, or unable information.
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About bodyspec.com
BodySpec DEXA scans give precise body fat, muscle, and bone density metrics in 15 minutes, empowering smarter training, nutrition, and health decisions.
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bodyspec.com uses 21 technologies across their website including Google Fonts, HubSpot, DoubleClick Floodlight, Twitter Pixel, and more.
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Google Fonts
Marketing Automation
HubSpot
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DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, TikTok Pixel +2 more
E-commerce & Payments
Stripe
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Smartlook, Google Tag Manager, Google Analytics
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Lazy Loading
Traffic & Audience
bodyspec.com receives approximately 658.6K monthly visitors and ranks #73,356 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:07 on the site.
The majority of bodyspec.com's traffic comes from undefined, undefined, .
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