bokun.io
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Bokun.io: Tripadvisor's Secret Weapon
The all-in-one booking engine quietly powering thousands of travel operators
While the travel industry obsesses over consumer-facing giants, Tripadvisor quietly built a $4.2M revenue machine that solves the industry's dirtiest problem: fragmented bookings. Bokun.io isn't just another SaaS tool—it's the connective tissue between operators and the world's largest OTAs.
"Bokun doesn't compete with Viator—it powers the operators who feed Viator's inventory."
The Viator Paradox
Here's the fascinating data: 'viator' and 'viator supplier' are Bokun's top search terms, despite being a Tripadvisor competitor. This reveals Bokun's true positioning—they're the infrastructure layer, not the consumer face. With 25% organic traffic from operators searching for integration solutions, Bokun has become the default backend for tour providers who need to appear on multiple OTAs simultaneously.
The Operator's Dilemma Solved
With only 36 employees generating $4.2M in revenue, Bokun achieves $116K per employee—remarkable efficiency for travel tech. Their 57% direct traffic suggests operators aren't just discovering Bokun; they're actively returning. This isn't a tool operators try once—it's a daily workflow dependency. The 4.3/5 Trustpilot rating from 285 reviews confirms they're solving real pain points around availability management and commission optimization.
The tech stack reveals their strategy: jQuery, Tailwind CSS, and Bootstrap suggest a pragmatic, fast-to-market approach rather than bleeding-edge innovation. They're not building fancy AI—they're building reliability. The 16.8% traffic from undefined sources (likely direct API integrations) hints at an enterprise channel that's growing faster than their marketing funnel.
- The 'bokun' vs 'bókun' keyword split (7,660 vs 4,680 monthly searches) reveals their Nordic origins and global expansion
- Top 5 countries remain undefined, suggesting either privacy-focused analytics or truly global, fragmented customer base
- Direct traffic (57%) dwarfs organic (25%)—a sign of strong product-led growth and operator lock-in
Bokun is the infrastructure play in a consumer-obsessed market
While everyone fights for the traveler's attention, Bokun wins by owning the operator's backend—making them the quiet monopoly in travel tech's plumbing layer.
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https://www.bokun.io/wp-content/uploads/2024/06/Bokun-homepage-screenshot.png
Meta Tags
Bókun: Booking Management Software for Tour & Activity Providers
The all-in-one platform from Tripadvisor built to help you stay organised and get more bookings with thousands of connections to OTAs & resellers.
Bókun: Booking management software for tour & activity providers
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Bókun, a Tripadvisor company
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Reviews (20)
Mohammad Ayan
Mohammad Ayan, was Top!! Very Knowledgable, Very Smart; He deserves a pay raise, bro helped me with all issues I had and regained my confidence with bokun!! Well done!
Mohammad Ayan 10/10 in customer support
I had the pleasure of talking with Mohammad Ayan during the creation of my Bókun platform. I can’t recommend him enough. He helped me with many aspects of the setup and configuration, always with great professionalism, patience and deep knowledge of the system. Thanks to his support, I was able to get everything running smoothly and efficiently. If you’re looking for someone reliable, knowledgeable, and genuinely helpful, Ayan is the person you need. Thank you again Ayan!
Great service
Great service, follow ups and information provided. I felt like Bokun wanted me to be part of their team as opposed to just wanting to make a sale. Every question I had was answered quickly and efficiently. The system works great and is easy to navigate and if I need any help I reach out to Will who is the gentleman who’s helped me from start to finish. I highly recommend them.
Efficient website
Efficient website
Bokun is a reliable booking engine
Based on my experience, Bokun is one of the best booking engine.
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About bokun.io
The all-in-one platform from Tripadvisor built to help you stay organised and get more bookings with thousands of connections to OTAs & resellers.
Company Overview
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Technology Stack
bokun.io uses 31 technologies across their website including Wistia, Font Awesome, Adobe Fonts, Sentry, and more.
Video
Wistia
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Font Awesome, Adobe Fonts, Google Fonts
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Sentry
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PHP
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WordPress
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Traffic & Audience
bokun.io receives approximately 943.9K monthly visitors and ranks #37,850 globally. The website has a bounce rate of 31% with visitors viewing an average of 9.2 pages per visit. Users spend an average of 7:41 on the site.
The majority of bokun.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about bokun.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit bokun.io directly at https://bokun.io.