brain.fm
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Brain.fm: The $2.6M Secret to Focus
How a 14-person team built a neuroscience-backed audio empire.
In a world drowning in noise, Brain.fm isn't just selling music—they're selling cognitive control. With a lean team of 14 and a $2.6M revenue run rate, they've turned 'functional audio' into a serious business.
"They aren't competing with Spotify for playlists; they're competing with your brain's ability to enter a flow state."
The Neuroscience Playbook
Brain.fm’s secret sauce isn't algorithmic—it's neural entrainment. By leveraging cutting-edge neuroscience, they bypass the 'background music' category entirely. Their tech stack (Next.js, Amplitude, Sentry) is built for precision, not just entertainment. While competitors focus on vibe, Brain.fm focuses on measurable cognitive outcomes.
The 'Direct' Dominance
Here’s the most telling metric: 69% of their 3.7M monthly visitors come directly to the site. This isn't viral social traffic; it's habit-forming retention. Users don't stumble upon Brain.fm—they seek it out. This signals a product with high utility and repeat usage, a rarity in the consumer audio space.
The brand's organic search presence is modest (24%), dominated by branded terms like 'brain fm' and 'brainfm'. However, their keyword strategy reveals a broader ambition: targeting high-volume, non-branded terms like 'pomodoro' (940k monthly searches). They are positioning themselves as the audio engine for productivity methodologies.
- Lean Operations: 14 employees generating ~$185k revenue per head.
- High Intent Traffic: 69% direct traffic indicates a sticky, habitual product.
- Niche SEO: Dominating 'focus music' but eyeing broader productivity terms.
- Trustpilot Reality: 3.7/5 stars suggests a product that works but may have UX friction.
The B2B Audio Sleeper
With high direct traffic and a subscription model, Brain.fm is perfectly positioned for enterprise B2B sales—selling 'focus' as a productivity suite add-on.
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Music to Focus Better - Brain.fm
Use Brain.fm's functional music to help you focus relax and sleep better, using cutting edge neuroscience to get results.
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Reviews (20)
Since using brain.fm (8 months) i…
Since using brain.fm (8 months) i scaled my ecom brand from 120k to 350k $$$ / month and also added a sweet little 20% in AOV and MRR is also crushing, i listed almost everdyday up to 4-7 hours, i really like the UX aswell, amazing app, to everyone who cant focus and blames it on brain fm or adhd bs maybe you havent find your real purpose yet.
It's work well to me personally
Hi, I have been using Brain FM for around 2 months now. I can say it feels greater than before, but it isn't as superior as I thought, which is understandable. However, the details are a bit difficult to understand, particularly in the activities. Most of them are custom mixes, but I don't understand how two different categories (such as focus and sleep) can be mixed. Another thing I love is how some music sounds really appealing without interfering with my studying.
Hi Gia Tùng Hoàng, Thank you for sharing your experience with Brain.fm! We're so glad the music is working well for your studying without being distracting — that's exactly what we're going for. We'd love to better understand your question about the custom mixes and categories. Would you mind sending us a screenshot of what you're seeing to [email protected]? That way we can take a look and give you a proper explanation of how it works. Thanks again for the feedback — it really helps us improve! Best, The Brain.fm Team
So far so good
I've signed up 3 days ago, and I really love their science-based music. There is something about the music that calms the mind and helps to focus better. Learned a lot of difficult IT concepts the last couple of days, and I also understood what I learned thanks to using brainfm
Thank you! Learning difficult concepts takes a lot of focus, so we're really glad the music is helping you stay calm and retain what you're studying. Keep going, and good luck with the IT journey ahead!
I like this Very much
I like this Very much. It helps me a lot while my graduation journey.
Thank you so much for sharing this! We're thrilled Brain.fm has been supporting you through your studies—graduation season takes serious focus. Wishing you all the best as you finish strong, and we'll be here whenever you need to lock in on what's next!
Love it
I almost NEVER leave reviews, but BrainFM honestly surprised me in the best way. I have ADHD and spend a lot of time working behind a computer. Last year I bought the Bose QuietComfort Ultra, and for almost a year I’ve been working in complete silence with noise-cancelling on because I could never properly focus with music on Spotify. One thing I love is that I don’t have to think about what to listen to. You just click your mood or situation, and it plays endless background music that keeps your attention on the task instead of pulling you toward the music itself. I’ve been using BrainFM for a few days now, and I genuinely look forward to getting back into “the zone” with their focus beats. I even use it at the gym (Focus > Motivation), and for work I switch between Focus > Light Work and Deep Work. Got the free trial but i'm keeping the year subscription for sure!
Hey! Thank you so much! This review made our day! We appreciate you taking the time to leave your feedback and it means even more to us that this isn't even something that you usually do. Your experience perfectly captures why Brain.fm exists. Many people with ADHD find regular music too distracting - it pulls attention rather than supporting it. Our music is scientifically designed to work WITH your brain's attentional systems, not compete for them. That's why it feels different from Spotify playlists. We love that you're using different modes for different tasks (Deep Work vs Light Work, and Focus for the gym!). We'd love to have you test out our new workout tracks. Please message at [email protected] to get access. That flexibility is exactly how Brain.fm is meant to adapt to your day. Thank you so much for sharing. Happy listening!
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About brain.fm
Use Brain.fm's functional music to help you focus relax and sleep better, using cutting edge neuroscience to get results.
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Technology Stack
brain.fm uses 13 technologies across their website including HSTS, Sentry, Vercel, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Vercel
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Forms
Typeform
Analytics & Marketing
Amplitude, Google Tag Manager
Traffic & Audience
brain.fm receives approximately 3.7M monthly visitors and ranks #19,098 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:32 on the site.
The majority of brain.fm's traffic comes from undefined, undefined, .
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This page provides publicly available information about brain.fm. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit brain.fm directly at https://brain.fm.