While the travel industry chases flashy AI, a 36-person team in the charter bus space is quietly building a $4M revenue machine. Buster.com isn't just another booking platform—it's a masterclass in dominating a fragmented market by solving the one thing everyone hates: opaque pricing.

"They're not selling bus seats. They're selling instant certainty in an industry built on phone calls and haggling."

The traffic split is telling: 48% direct traffic versus 31% organic. This suggests strong brand recall and repeat customers—unusual for a transactional service. When people search 'buster' (21K monthly searches), they're not discovering a new service; they're returning to a known quantity. That's loyalty in a commoditized market.

• Captures 21K monthly searches for 'buster' alone—brand equity in a transactional space
• Owns niche queries like 'brt charter service' (350 searches) where competition is thin
• Trustpilot rating of 3.7/5 with only 1 review suggests early-stage reputation building
• Uses JotForm for quotes—a pragmatic choice over expensive custom builds