busy.no
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Busy.no: The Norwegian Time Tracking Contender
A lean SaaS with 29 employees, $2.9M revenue, and a surprising traffic moat.
In a crowded market of time-tracking tools, Busy.no isn't trying to be everything to everyone. It's a niche, Norwegian-centric solution with a surprising revenue-to-headcount ratio, proving that deep local integration beats global feature sprawl.
"With 78% direct traffic and a tiny team, Busy isn't playing the SEO game—it's winning on brand loyalty and product stickiness."
The Norwegian Niche
Busy operates in the 'arts_and_entertainment' industry, a specific vertical that explains its 94.4% traffic concentration in Norway. Unlike global competitors chasing broad keywords, Busy focuses on deep integrations with local systems like 24SevenOffice. This laser focus creates a defensive moat: local compliance and specific workflow optimizations that international giants ignore.
Traffic Anomaly
The traffic profile is fascinating. With only 14% coming from organic search, the 78% direct traffic share signals a tool deeply embedded in daily workflows. Users aren't discovering Busy via ads; they're typing the URL directly. This is a hallmark of a 'sticky' utility product—once you're in, you're in. The keyword data confirms this: 'busy' has 43k monthly searches, but it's a generic term. The real signal is the long-tail search for 'busy app' and specific integrations.
The team composition—Product Manager Liv Ulversøy and UX Designer Maja Noren listed as key people—suggests a product-led growth strategy. With only 29 employees generating $2.9M in revenue (~$100k per employee), Busy is hyper-efficient. Their tech stack (Tailwind CSS, Vite) is modern but lean, prioritizing performance over bloated frameworks.
- Revenue per employee: ~$100,000 (High efficiency for a small SaaS)
- Traffic dominance: 94% from Norway (Local monopoly strategy)
- Tech stack: Modern frontend tools (Vite, Tailwind) for speed
- Integration focus: Heavily tied to 24SevenOffice ecosystem
The Quiet Giant of Norwegian SaaS
Busy proves you don't need to be global to be valuable. In a world of feature-bloated time trackers, they win by being the invisible glue between Norwegian businesses and their accounting software.
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Meta Tags
Timeregistrering | Finago Busy
Timeregistrering og prosjektplanlegging har aldri vært lettere enn med Finago Busy. Øker oversikten og lønnsomheten med effektive integrasjoner.
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About busy.no
Timeregistrering og prosjektplanlegging har aldri vært lettere enn med Finago Busy. Øker oversikten og lønnsomheten med effektive integrasjoner.
Company Overview
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Technology Stack
busy.no uses 21 technologies across their website including Google Fonts, reCAPTCHA, Contentful, and more.
Fonts
Google Fonts
Security
reCAPTCHA
CMS
Contentful
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
busy.no receives approximately 20.4K monthly visitors and ranks #1,005,634 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 1:48 on the site.
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This page provides publicly available information about busy.no. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit busy.no directly at https://busy.no.