9:41
byredo.com
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byredo.com

21 technologies
VerifiedGrowingVisit955.9K/mo$69M49521 Tech25 Leads
Deep Dive

Byredo: The Scent of a Unicorn

A deep dive into the digital strategy of a luxury fragrance empire.

Byredo isn't just selling perfume; it's selling an identity. With a cult following that drives 955,896 monthly visitors to their site, they've mastered the art of digital luxury. But beneath the minimalist aesthetic lies a complex, high-performance engine.

955K
Monthly Visits
54%
Organic Search
144K
Backlinks
4.2/5
Trustpilot Score

"Byredo treats its website not as a catalog, but as a flagship store where every pixel sells the story."

The SEO Moat

Traffic is dominated by direct hits (37%) and organic search (54%), a rare feat for luxury brands that typically rely on paid channels. The brand is so sticky that 'byredo' alone commands over 120,000 monthly searches. They aren't bidding on keywords; they own the conversation.

The Cult of Mojave Ghost

The data reveals a singular obsession: 'Mojave Ghost' drives over 21,000 monthly searches on its own. This isn't just a bestseller; it's a cultural phenomenon. Byredo has successfully turned a product SKU into a searchable identity, a strategy most brands fail to replicate.

The technology stack is a fascinating hybrid. They lean heavily on modern frontend tools like Tailwind CSS and Vite for speed, yet the presence of legacy frameworks like Bootstrap suggests a complex, multi-team development history. It’s a site built for scale, not just aesthetics.

  • Tech Stack: A mix of modern (Vite, Tailwind) and legacy (Bootstrap, Ant Design) tools.
  • Social Reach: 4.5M+ followers across Instagram and TikTok, feeding the direct traffic engine.
  • Operational Scale: 495 employees generating $69.3M in revenue (~$140k per employee).
No clear 'Buy Now' urgency tactics.
Focus on brand storytelling over conversion friction.
Minimal discounting or aggressive pop-ups.
Leverages high-intent organic traffic (54%).
Complex tech stack suggests technical debt.
Strong Trustpilot rating (4.2) builds inherent trust.

The Digital Scent of Success

Byredo proves that in luxury, if you build a distinct identity, the traffic—and the revenue—will follow.

What tech stack does Byredo use?

27 detected
Cloud & Hosting1
Privacy & Consent1
Advertising1
A/B Testing1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Static
N
New Relic

How much traffic does Byredo get?

Traffic & Engagement

973.0K
Monthly Visits
-0.4%
2.9
Pages/Visit
4:40
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend+11%
880.2K
Oct 2025
Oct
976.5K
Nov 2025
Nov
973.0K
Dec 2025
Dec

Rankings

#50,107
Global Rank
#24,227
United States Rank
Beauty and Cosmetics
Category

Backlinks & Authority

144.5K
Backlinks
9.3K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend-2%
147.0K
Jul 2025
Jul
149.6K
Aug 2025
Aug
150.7K
Sep 2025
Sep
155.9K
Oct 2025
Oct
153.9K
Nov 2025
Nov
144.5K
Dec 2025
Dec

Search Traffic

Organic
539.2K
Paid
54.4K

Top Organic Keywords

#1byredo
60,500 vol25.6%
#1byredo bal d'afrique
14,800 vol6.3%
#1byredo perfume
8,100 vol3.4%
#1mojave ghost
22,200 vol2.9%
#1byredo fragrance
4,400 vol1.9%

Where is Byredo's audience located?

🇺🇸United States41.2%
🇬🇧United Kingdom8.2%
🇩🇪Germany7.7%
🇦🇺Australia4.8%
🇪🇸Spain4.8%

Device Distribution

Desktop26.2%
Mobile73.8%

What keywords does Byredo rank for?

5 keywords
1byredo120.4K vol$0.77
2bairedo8.2K vol$0.83
3mojave ghost21.2K vol$0.78
4byredo mojave ghost16.2K vol$0.76
5byredo perfume8.5K vol$0.61

How is Byredo's SEO?

Meta Tags

title55 chars

BYREDO Official Website | Perfumes, Candles & Body Care

description130 chars

Shop Byredo's collection of perfumes, candles, makeup, leather and body care. Free shipping & free returns. Complimentary samples.

languageEN

Schema Types

Organization

What is Byredo's revenue?

$69M
Annual Revenue
495
2%
Employees
$140K
Revenue/Employee
#5,506
Growjo Rank
Retail Luxury Goods and Jewelry
SWE
Headquarters

Who works at Byredo?

Loading leads...

What do customers think of Byredo?

BYREDO

BYREDO

4.2
853 reviews
✓ Claimed

Categories

Cosmetics and Perfumes Supplier#undefined

Activity & Engagement

Reply Rate
50.81967213114754%
Avg. Reply Time
13.0 days
Claimed Date
3/18/2021

Contact Information

Address:
35 rue des Renaudes
Paris, FR

Reviews (20)

Filter by rating:
Emma Calvert
1/21/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/21/2026
Peter was an incredible help and got my…

Peter was an incredible help and got my issue resolved so quickly and easily! Thank you!

Derek
1/21/2026
🇪🇸 Spain1 reviewsBasicLinkVerified
Experience date: 1/21/2026
excellent service

excellent service

Chau
1/21/2026
🇬🇧 United Kingdom4 reviewsBasicLinkVerified
Experience date: 1/20/2026
Davide and Peter were both super…

Davide and Peter were both super helpful and very responsive when solving the issue I had with a Discovery Set I received as a Christmas present. Their customer service was exemplary, and what you would hope for from a luxury brand. Thank you both!

Elisa
1/20/2026
🇫🇷 France1 reviewsBasicLinkVerified
Experience date: 1/19/2026
Thank you very much for the help and…

Thank you very much for the help and for the after-sales service. Fast and efficient, high-quality after-sales service.

natalia
1/20/2026
🇮🇹 Italy2 reviewsBasicLinkVerified
Experience date: 1/20/2026
All is fine

All is fine. Very quick and polite response.

Frequently Asked Questions about Byredo

What is Byredo's Revenue?
Byredo generates approximately $69M in annual revenue. With 495 employees, that's $140,000 per employee.
What does Byredo do?
Shop Byredo's collection of perfumes, candles, makeup, leather and body care. Free shipping & free returns. Complimentary samples.
How fast is Byredo growing?
Byredo has declined by 0.4% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Byredo?
When visiting Byredo, visitors view an average of 2.9 pages per visit, and spend around 4:40 on the site, and the bounce rate is 58.0%.
How do people find Byredo?
379.4K people (39%) visit Byredo directly. 539.2K (55%) find them through organic search. 54.4K (6%) come through paid advertising.
Who uses Byredo?
Byredo's top market is United States with 401.2K visitors (41.2%). United Kingdom is 2nd with 79.5K (8.2%). Germany is 3rd with 74.9K (7.7%).
What technologies does Byredo use?
Byredo uses 21 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, reCAPTCHA, Cloudflare.
Who are Byredo's competitors?
Byredo's main competitors include Syster P, BYREDO. These companies operate in similar markets and compete for the same customer base.
What do customers think of Byredo?
Byredo has a Trustpilot score of 4.2 out of 5 (4 stars) based on 853 customer reviews.

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How to contact Byredo?

What are Byredo's key pages?

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About byredo.com

Shop Byredo's collection of perfumes, candles, makeup, leather and body care. Free shipping & free returns. Complimentary samples.

Company Overview

byredo.com
Website
lifestyle
Industry
#57,288
Global Rank
955.9K
Monthly Visitors
21
Technologies
25+
Employees

byredo.com Key Pages

Contact byredo.com

Technology Stack

byredo.com uses 21 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Cloudflare, and more.

Fonts

Google Fonts

Security

HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

A/B Testing

AB Tasty

Traffic & Audience

955.9K
Monthly Visits
51%
Bounce Rate
2.7
Pages/Visit
1:11
Avg. Duration

byredo.com receives approximately 955.9K monthly visitors and ranks #57,288 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:11 on the site.

The majority of byredo.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is byredo.com?
Shop Byredo's collection of perfumes, candles, makeup, leather and body care. Free shipping & free returns. Complimentary samples.
What technologies does byredo.com use?
byredo.com uses 21 technologies including Google Fonts, HSTS, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact byredo.com?
You can contact byredo.com via email at [email protected] or through their contact page.
What are byredo.com's social media accounts?
byredo.com is active on tiktok, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is byredo.com?
byredo.com receives approximately 955.9K monthly visitors and ranks #57,288 globally. Traffic is growing by 29.2% month-over-month.

Related Searches

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This page provides publicly available information about byredo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit byredo.com directly at https://byredo.com.