In the chaotic world of e-commerce agencies trying to be everything to everyone, Cajanauta is a surgical strike. They aren't a generalist digital marketing shop; they are a specialized machine for one specific battlefield: Marketplaces.

"They aren't chasing venture capital or scaling headcount recklessly; they are building a high-margin, specialized service business that dominates a niche most agencies treat as a side hustle."

While most agencies pitch 'omnichannel' strategies, Cajanauta focuses on the heavy hitters: Amazon, Mercado Libre, and SHEIN. They ignore the noise of social media vanity metrics and double down on the platforms where actual transactions happen. Their tech stack—built on Tailwind, Bootstrap, and Vite—reflects this pragmatism: fast, functional, and built for performance, not flashy animations.

• Niche Dominance: They own the 'Marketplace Agency' label in Latin America rather than diluting their message.
• Revenue Efficiency: A 14-person team generating $1.2M proves the scalability of specialized consulting.
• Category Authority: Ranking for beauty giant keywords suggests deep integration with top-tier brands.
• Direct Traffic Strength: Nearly half their traffic is direct, indicating high brand recall and client loyalty.