canstar.com.au
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Canstar: Australia's Financial Comparison Titan
How a 230-person team commands 1.3M monthly visits in a crowded fintech landscape.
In the cutthroat world of financial services, Canstar isn't just comparing products—it's defining the standard. With 73% of its traffic coming from organic search, they've built a moat that most fintech startups can only dream of.
"Canstar doesn't just aggregate financial products—it weaponizes data to become the default destination for Australian financial decisions."
The SEO Fortress
While competitors throw money at paid ads, Canstar has built an organic search empire. With 164,416 backlinks and dominating keywords like 'travel insurance' (282K monthly searches), they've turned SEO from a channel into a core competency. This isn't accidental—it's a calculated, long-term strategy that makes their customer acquisition costs effectively zero for 73% of their traffic.
The Trust Equation
Canstar's 4.4/5 Trustpilot rating from 20 reviews might seem modest, but in financial services, trust is currency. Their model—expert ratings rather than just aggregation—positions them as a curator, not just a directory. This distinction is critical: they're not just showing you options; they're telling you which ones are actually good.
The data reveals a fascinating contradiction: Canstar ranks for 'compare the market' (330K monthly searches)—a term that sounds generic but is actually their competitor's brand name. This shows they're not just playing the SEO game; they're rewriting the rules. They've become so synonymous with comparison that users search for competitors using Canstar's own framework.
- Dominates high-intent financial keywords with 73% organic traffic share
- Monetizes through affiliate partnerships, not direct sales—pure B2B2C model
- Uses expert ratings as a defensible moat against simple aggregators
- Built a 230-person team on $53M revenue—remarkable efficiency per employee
The Comparison Behemoth
Canstar proves that in fintech, owning the research layer can be more valuable than owning the transaction.
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Backlinks & Authority
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Top Organic Keywords
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5 keywordsHow is Canstar's SEO?
Open Graph Image
https://www.canstar.com.au/wp-content/uploads/Comprehensive-travel-insurance.jpg
Meta Tags
Canstar - Australia's Original Financial Comparison Site
Canstar is Australia's original financial comparison site. Our expert ratings help you compare Home Loans, Credit Cards, Health Insurance & more.
Comprehensive cover can give you some peace of mind when travelling, if the unexpected happens. So what is comprehensive travel insurance?
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Canstar
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Reviews (20)
website was easy to navigate results…
website was easy to navigate results were fast and we have travel insurance for our holiday
very user friendly and uncomplicated
very user friendly and uncomplicated
Best outcome EVER!
From A to Z the experience was fantastic, efficient and fast. I’m very glad I chose to compare with you guys before taking a so important step! Thank you so much for the assistance and advice!
travel insurance
travel insurance -good review of available options, clearly set out and appears free of promotional bias.
Easy to navigate and all of the options…
Easy to navigate and all of the options outlined were options easy to compare with each other.
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About canstar.com.au
Canstar is Australia's original financial comparison site. Our expert ratings help you compare Home Loans, Credit Cards, Health Insurance & more.
Company Overview
canstar.com.au Social Media
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Technology Stack
canstar.com.au uses 21 technologies across their website including Font Awesome, Google Fonts, Clerk, HSTS, reCAPTCHA, and more.
Fonts
Font Awesome, Google Fonts
Authentication
Clerk
Security
HSTS, reCAPTCHA
CMS
Ghost, WordPress
Cloud & Hosting
Fastly
Advertising
DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more
Traffic & Audience
canstar.com.au receives approximately 1.3M monthly visitors and ranks #45,293 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:40 on the site.
The majority of canstar.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about canstar.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit canstar.com.au directly at https://canstar.com.au.