finder.com.au
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Finder: Australia's 2M-User Cash-Saving Machine
How a comparison giant turned household bill optimization into an $88M revenue engine.
In a market saturated with comparison sites, finder.com.au has carved out a dominant niche by doing one thing exceptionally well: saving Australians cold, hard cash on their bills. With 2 million monthly users and a 4.7/5 Trustpilot rating, it's not just a directory—it's a financial utility.
"Finder doesn't just list options; it weaponizes data to force financial clarity, turning complex household decisions into simple, cash-saving actions."
The Trust Paradox
Finder's 480 Trustpilot reviews at 4.7 stars reveal a critical insight: comparison sites live or die by trust. In an industry plagued by affiliate bias, Finder's high rating suggests they've cracked the code on transparency. The 71% organic traffic share proves users aren't just coming for ads—they're returning for genuine utility.
The SEO Moat
With 374,562 backlinks and dominating keywords like 'compare the market' (330K monthly searches), Finder has built an SEO fortress. The 71% organic traffic dominance means they spend less on paid acquisition and more on product depth—creating a virtuous cycle where better content drives more links, which drives more traffic, which funds better content.
The tech stack tells a story of modern, scalable architecture. Using Vite, Tailwind CSS, and PWA capabilities, Finder is built for speed and mobile-first experiences—critical when 91.7% of traffic comes from Australian users. The presence of Ant Design and DaisyUI suggests a design system that balances rapid iteration with consistency.
- Niche dominance: 'nbn plans' and 'credit card comparison' show deep vertical integration beyond generic search
- Revenue engine: $88.4M from 1.6M monthly visits implies ~$55 RPM (revenue per mille) from high-intent referrals
- Founder-led DNA: Fred Schebesta's personal brand as a finance expert lends authenticity to the platform
The Ultimate Aggregator Play
Finder proves that in financial services, being the trusted referee beats being a player. Their $88M revenue on 1.6M visits shows the power of high-intent traffic—every visitor is there to spend or save money, not just browse. For founders: the lesson is clear—solve one painful financial decision perfectly, and the scale follows.
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5 keywordsHow is Finder's SEO?
Open Graph Image
https://cdn.finder.com.au/finder-au/wp-uploads/2025/08/HomePageShare_Supplied_1800x1000.jpg
Meta Tags
Compare, save, celebrate: Find better deals on loans, insurance + more
Where 2 million Aussies come every month to save cold hard cash on their household bills.
H1 Tags
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Finder Australia
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Reviews (20)
Tremendous & Helpful
Finder has been a tremendous and helpful tool and resource to maximise value for money.
NOT ONLY COMPARES MULTIPLE COMPANIES AND MOBILE PHONE PLANS, BUT ALSO HAS OFFERS & FREE GIFTS (at various times).
Compares multiple phones and multiple plans with multiple phone providers. Easy filters to look things up and provides further product and plan information. If you’re looking for a new mobile phone and a plan look no further; register and use Finder - I’m getting a FREE $200 gift voucher just for joining Finder and then being directed to the mobile providers website for ordering. I’m even getting a FREE Apple Watch SE3 worth $500!! This is a fantastic deal.
Check this site out
Great site, great way to save money
Please help me find my world million 🙏a
Hi I am from Thailand I like to make money and learn crpto investment but I got scam from my friends and have a hard life make me can't focus myself where money going I just see people said someone win win but I lost my ticket and tokan (now no money no honey and Centrelink support please help me because I go every where in blockchain and financial. Because I have to support myself even I am now heatl care support because I got hard 🧬 but I win , looking forward to seeing everyone soon I am in Melbourne Australia now sorry very important I would like to find my win and go learn english and investment crpto Owen blockchain like my dream,..
The only experience i have is under teaching line and it's so hopefully to me
Honesty, trustworthy and the last one
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About finder.com.au
Where 2 million Aussies come every month to save cold hard cash on their household bills.
Company Overview
finder.com.au Social Media
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Email Addresses
Phone Numbers
Technology Stack
finder.com.au uses 25 technologies across their website including Google Fonts, Auth0, HSTS, reCAPTCHA, and more.
Fonts
Google Fonts
Authentication
Auth0
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
finder.com.au receives approximately 1.6M monthly visitors and ranks #37,177 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:08 on the site.
The majority of finder.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about finder.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit finder.com.au directly at https://finder.com.au.