Every year, millions of patients arrive at hospitals already stressed, only to face a labyrinth of corridors, departments, and signage. Cartogram isn't building another map—they're building the invisible thread that guides you from parking lot to operating room without a single wrong turn.

"In healthcare, getting lost isn't just inconvenient—it's a clinical liability. Cartogram turns wayfinding from a UX problem into a precision instrument."

Their tech stack—built on jQuery, Bootstrap, and Tailwind CSS—suggests a pragmatic, rapid-iteration approach rather than bleeding-edge complexity. This aligns with their healthcare client base: hospitals prioritize reliability over novelty. The use of FullStory for session recording indicates a deep commitment to UX optimization, tracking every mis-click and hesitation to refine their wayfinding algorithm.

• Hyper-local keyword dominance: They rank for specific hospital addresses, not generic 'hospital map' terms
• Direct traffic is their moat: 46% of users bypass search engines entirely
• Lean team, high output: 22 employees generating $2.5M in revenue
• Healthcare specialization: Zero generic navigation focus—every product decision is hospital-specific