catchandrelease.com
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The $12M Bet on Found Content
How Catch and Release turns social chaos into ad gold—legally
While brands panic over creator burnout and $50K influencer invoices, Catch and Release spotted a $12M opportunity in the one place everyone else ignored: the internet's dumpster fire of viral moments. They're not just scraping content—they're building a legal framework to monetize the wild.
"They're not asking for permission—they're building a business on the fact that your TikTok rant could be worth more than a Super Bowl ad."
The 'Found Content' Gold Rush
Here's the brutal truth: traditional ad production is a slow, expensive death march. Catch and Release built a machine that ingests the internet's rawest moments—think viral tweets, unhinged livestreams, accidental product demos—and transforms them into legally cleared, creator-approved ad creative. At $12M revenue with just 86 employees, they're pulling ~$139K per head. That's not a services business; that's a technology-enabled margin machine.
The Traffic Paradox
With only 22K monthly visits but 61% direct traffic, Catch and Release isn't playing the SEO game—they're playing relationship ball. This is classic enterprise sales disguised as a platform. The 470 monthly searches for 'catch release' and 5,170 for 'catch and release' suggest brand awareness is outpacing discoverability. They're not hunting for customers; customers are hunting for them after hearing about it in a boardroom.
The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap in 2024? That's not outdated—it's a deliberate choice to prioritize engineering resources on the core product, not the marketing site. When you're processing rights clearance at scale, the frontend is just a wrapper. The real magic is in the legal infrastructure and creator relationships that don't show up in a Lighthouse score.
- The 4.6/5 Trustpilot rating with only 19 reviews screams 'enterprise deals, not self-serve volume'
- Top keywords show typos ('catch and realser', 'relase')—people are searching for a brand they heard, not a problem they have
- 91.7% of traffic from undefined sources (likely dark social and direct sales outreach) proves this is a relationship-driven business
The Real Product Isn't Software—It's Legal Arbitrage
At $32.4M raised and $12M revenue, Catch and Release is betting they can own the infrastructure that makes the internet's chaos brand-safe. The question isn't if this works; it's whether they can scale the legal moat faster than competitors can copy the playbook.
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Digital Content Licensing | UGC Creator Platform
Discovering the potential of Found Content to turn social media moments into high-performing ads–fast, legal, and creator approved
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Reviews (19)
You guys are amazing
You guys are amazing! I honestly just signed up on a whim and I never thought in a million years that one of my videos that I literally made over a year ago would be chosen for a company's advertisement or anything. I also liked the option to negotiate how much I wanted to charge the company to use my video. I didn't actually negotiate but I loved that I had the option. I was grateful to have been selected. I think I made a great decision in signing up.
Catch+Release has been a great way to…
Catch+Release has been a great way to earn extra income with my existing content. Super easy & convenient.
Very thorough process
Very thorough process, no need for any follow up questions because everything was very much thought through and well written
This was a surprise for me I like this…
This was a surprise for me I like this account this us cool yall push people to be the best version of themselves
Great experience to work with them
Great experience to work with them
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About catchandrelease.com
Discovering the potential of Found Content to turn social media moments into high-performing ads–fast, legal, and creator approved
Company Overview
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Technology Stack
catchandrelease.com uses 27 technologies across their website including AccessiBe, Vimeo, HSTS, and more.
Accessibility
AccessiBe
Video
Vimeo
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
catchandrelease.com receives approximately 22.0K monthly visitors and ranks #621,727 globally. The website has a bounce rate of 53% with visitors viewing an average of 14.3 pages per visit. Users spend an average of 12:04 on the site.
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