cex.io
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CEX.IO: The Quiet Giant of Crypto Trading
How a 353-person team commands 800K monthly visits in a crowded market
In a crypto market obsessed with decentralization, CEX.IO quietly built a centralized empire serving 800K monthly traders. While competitors chase hype, this London-based exchange focuses on what actually matters: stability, security, and predictable execution.
"CEX.IO doesn't win with hype—it wins with a 50% direct traffic share that proves users return by choice, not by marketing."
The Return Trader's Exchange
The 50% direct traffic is telling. Half of all visitors type 'cex.io' directly into their browser. This isn't acquisition magic—it's retention engineering. When users have 23,210 Trustpilot reviews (3.3/5) and 24/7 support, they come back. The 13.8% top country share suggests a global, but concentrated user base, likely in crypto-adopting regions.
The SEO Moat
With 1.385M backlinks and 37% organic traffic, CEX.IO built a search fortress. Ranking for 'cex' (1M+ volume) and 'sell ethereum for usd' (58K volume) means they capture traders at intent moments. The 62K global rank puts them in the top 0.01% of websites—bigger than many Fortune 500s. This is how you win without burning cash on ads.
The tech stack tells the story of a team that ships fast. Next.js for React performance, Tailwind for rapid UI iteration, and Cloudflare for global scale. They're not reinventing the wheel—they're using battle-tested tools to focus on what matters: trading infrastructure. The 14 technologies detected suggest a lean, modern stack that scales without complexity.
- 50% direct traffic = insane retention (users bookmark and return)
- 1.385M backlinks = SEO authority built over years, not months
- 37% organic search = free traffic worth millions in ad spend
- 24/7 support + 3.3/5 Trustpilot = service over perfection
The Anti-Hype Exchange
CEX.IO proves you can build a $57M revenue business with 353 people by focusing on reliability, not virality. In crypto, boring is the new black.
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5 keywordsHow is Cex's SEO?
Open Graph Image
https://static.cex.io/img/landing-img/index.png
Meta Tags
Bitcoin & Cryptocurrency Exchange - Buy & Sell Crypto - CEX.IO
The leading cryptocurrency exchange platform offers different trading options, provides 24/7 customer support, high level of security, and stable deposits and withdrawals. Buy & sell crypto & bitcoin online with CEX.IO
H1 Tags
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CEX.IO
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Reviews (20)
After 8 years I've had a good…
After 8 years I've had a good experience with CEX.IO. They havn't hassled me and filled my inbox with spam. In 2017 I made an initial purchase and today I withdrew my winnings. The customer service is good. The fees are a little high.
Thank you for sharing your experience with us over these eight years. We genuinely appreciate your loyalty and are glad our customer service and communication approach have met your expectations. On fees, we've structured them to balance transaction speed with cost, keeping your transactions moving quickly while staying as competitive as we can. Feel free to check our Limits and Commissions page for details: https://cex.io/limits-commissions. Looking forward to another eight years!
I had a great experience with…
I had a great experience with 𝙲𝚛𝚢𝚙𝚝𝚘𝚝𝚛𝚊𝚌𝚔𝚒𝚗𝚐𝚎𝚡𝚙𝚎𝚛𝚝𝚜. Their detailed updates and professional handling of security issues stood out.
Beware
Beware,they will act as if they are for real but they steal your money,I was a victim, don't fall for them
UPDATE: We’d like to clarify that we've requested additional information from you directly via Trustpilot in order to review the situation, but did not receive a response. Without these details, we’re unable to identify the account or proceed with a review. Still, we take statements like this seriously and want to address them clearly. CEX.IO does not steal or take users’ funds. All balances, transactions, and account actions on the platform are fully recorded and auditable. Funds cannot be removed from an account without a corresponding user action or a clearly documented compliance procedure. If you’re willing to continue the conversation, please reply with the requested information so we can review the matter properly. -------------------- In an attempt to resolve the issue, we have conducted an investigation, but have been unable to locate your specific case. In order to assist you further, we kindly request that you provide us with the following information: 1. Your userID associated with your CEX.IO account. 2. The registration email used to create your CEX.IO account. With this information, we will be able to conduct a thorough investigation and provide you with timely and accurate updates. We look forward to hearing from you and appreciate your cooperation. Thank you for your patience and understanding.
I requested a withdrawal and was…
I requested a withdrawal and was immediately blocked. I requested to withdraw my money but it's been waiting for a long time. They don't give me money because of their privacy policy and security. If you don't withdraw your money from this exchange, they are hiding the fact that they can't give you your money because of the law and security. Give me my money quickly.
A Platform That Forces Users Toward Legal Action
This platform is nothing but a group of scammers, and their current rating only confirms it. Honestly, even a score around 3 feels far too generous given how they operate. For more than three months now, they have failed to return my money, roughly 2,000 euros, without providing any real explanation or solution. They spent an entire week repeatedly asking me for documents, one request after another, only to completely ignore me afterward. The chat support is a joke. There is an agent named Michelle who appears online every single day, yet I have not received a single meaningful reply from her or anyone else for over a week. There is no assistance, no accountability, and absolutely no professionalism. They take your money, delay endlessly, and then go silent. This exchange is completely incompetent and cannot be trusted under any circumstances. I strongly advise everyone to stay far away and not deal with these people at all.
In an attempt to resolve the issue, we have conducted an investigation, but have been unable to locate your specific case. In order to assist you further, we kindly request that you provide us with the following information: 1. Your UserID associated with your CEX.IO account. 2. The registration email used to create your CEX.IO account. With this information, we will be able to conduct a thorough investigation and provide you with timely and accurate updates. We look forward to hearing from you and appreciate your cooperation. Thank you for your patience and understanding.
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About cex.io
The leading cryptocurrency exchange platform offers different trading options, provides 24/7 customer support, high level of security, and stable deposits and withdrawals. Buy & sell crypto & bitcoin online with CEX.IO
Company Overview
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Technology Stack
cex.io uses 14 technologies across their website including Google Fonts, HSTS, Strapi, WordPress, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Strapi, WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
CookieYes
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
cex.io receives approximately 800.3K monthly visitors and ranks #62,361 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:48 on the site.
The majority of cex.io's traffic comes from undefined, undefined, .
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This page provides publicly available information about cex.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cex.io directly at https://cex.io.