changelly.com
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Changelly: The Invisible Liquidity Engine
How a 60-person team processes $7M revenue by hiding in plain sight
Changelly isn't trying to be your crypto homepage—it's trying to be the invisible plumbing behind every other crypto product. With 805K monthly visits and a 60-person team generating $7M in revenue, they've built a high-margin business by embedding themselves into the ecosystem rather than competing for end-user attention.
"Changelly doesn't win on brand—it wins on being the cheapest, fastest API call in your stack."
The SEO Trojan Horse
Here's the counterintuitive play: 47% of traffic is organic, but the top keywords aren't even about swapping crypto. They're ranking for "bitcoin price prediction" (12,740 volume) and "bear flag pattern" (7,960 volume). They're playing the long game—becoming a crypto research destination to capture users before they need an exchange, then funneling them into instant swaps. It's content marketing as customer acquisition, not brand building.
The B2B2C Ambush
With only 60 employees and 9.9M backlinks, Changelly's real moat is their white-label API. They don't need to win the end-user relationship—they just need to be the cheapest backend for every wallet, app, and DeFi interface. Their traffic profile (42% direct) suggests power users who know exactly what they want, likely coming through integrated platforms rather than branded searches.
The Trustpilot rating of 3.6/5 with 4,313 reviews reveals the trade-off: they're optimizing for speed and rates, not customer service perfection. For a pure utility product, that's rational. You don't need 5-star support when you're 50 basis points cheaper and settle in 2 minutes.
- Tech stack: Next.js + Tailwind + Cloudflare = performance-first architecture
- PWA support signals mobile-first strategy for on-the-go swaps
- Sentry integration shows they're serious about uptime (critical for exchanges)
- Ant Design suggests internal tools efficiency over flashy UI
The Unsexy Billion-Dollar Blueprint
Changelly proves that in crypto, being the utility layer beats being the destination. 60 people, $7M revenue, infinite integration surface area.
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5 keywordsHow is Changelly's SEO?
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https://changelly.com/web-assets/og/openGraph-personal.png
Meta Tags
Cryptocurrency Exchange - Crypto & Altcoin Swap Platform with Lowest Fees
Changelly is an instant cryptocurrency exchange with the best exchange rates for BTC, ETH, XRP, ADA and 1000+ other digital assets 🚀 Buy bitcoin and other cryptos with a credit card
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Reviews (20)
From lost to found
I had an issue where I mistakenly sent my tokens to the wrong chain when performing a swap using Changelly swap services. I opened a trouble ticket for the transaction, I was afraid that my tokens would be lost forever. To my amazement and working with the Changelly team they were able to retrieve my assets and return them to me. The process took a little while due to the complexity of the issue, but Changelly was right beside me every step of the way. In fact their communication throughout the process was remarkable, they never left a single communication unanswered or ignored. Their responses were very prompt and constructive, I’m very impressed and thankful for their willingness to help and their support along the way throughout this difficult situation. I would certainly encourage everyone to utilize Changelly services for your web3 needs! Thank you
Hello, Clay! We appreciate your positive feedback and your nice words. They really mean the world to us 🙏 We wish you only the best swaps in the future, and a great day ahead!
It's very easy to use
It's very easy to use, I like it ☺️👏🏼
Hi, Giuseppina, and welcome aboard! Should you ever need help or advice, be sure to check out our FAQ section or reach out to our 24/7 support team 🚀 Enjoy your stay with Changelly!
Well recommended
Well.recommended, especially coming from the Uk and having a anti crypto government this was a seamless exchange Looking forward toany more #XRP 🐐
Hi, Smoggo, and thanks for the 5 stars!
Best
Quickest and easiest
Thanks a lot, Dhruvin! We're happy to see you enjoying your time with Changelly and we'll keep up the good work. Cheers!
We're what we are moving world
We're what we are moving world
Hi there, and thanks for the 5 stars! ⭐
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About changelly.com
Changelly is an instant cryptocurrency exchange with the best exchange rates for BTC, ETH, XRP, ADA and 1000+ other digital assets 🚀 Buy bitcoin and other cryptos with a credit card
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Technology Stack
changelly.com uses 11 technologies across their website including Sentry, Cloudflare, Hotjar, and more.
Error Tracking
Sentry
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Hotjar
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Lazy Loading, Priority Hints
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Twitter Cards, PWA
UI Libraries
Ant Design
Traffic & Audience
changelly.com receives approximately 805.6K monthly visitors and ranks #70,478 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:50 on the site.
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This page provides publicly available information about changelly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit changelly.com directly at https://changelly.com.