shapeshift.io
shapeshift.io
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ShapeShift: The Ghost in the Machine
A $35M company with 246 employees serving 180 monthly visitors. What’s the real story?
In the world of crypto, visibility is currency. Yet ShapeShift.io, a veteran DeFi platform with 246 employees and $35.2M in revenue, commands a shockingly low 180 monthly visits. This isn't a traffic glitch; it's a strategic evolution.
"ShapeShift didn't fail to attract users; they chose to abandon the centralized exchange model entirely."
The Great Pivot
ShapeShift was once a top-10 crypto exchange by volume. Today, its traffic metrics look like a flatline. But this is misleading. The company underwent a radical transformation in 2021, shedding its centralized identity to become a 100% open-source, non-custodial platform. The low traffic isn't a decline—it's the result of removing the frontend database. Users now interact via aggregators and wallet integrations, not a central website.
The Revenue Paradox
How does a company with 180 monthly visits generate $35.2M in revenue? The answer lies in the shift from transaction fees to API services and governance tokens. ShapeShift’s revenue is now decoupled from direct web traffic. It relies on backend liquidity aggregation and the FOX token ecosystem. However, the 1.7/5 Trustpilot rating (based on 115 reviews) suggests a painful transition period for legacy users accustomed to the old, centralized support model.
For founders and investors, ShapeShift represents a case study in radical decentralization. They sacrificed the high-growth, high-traffic metrics of a typical SaaS or exchange to align with crypto's core ethos. The 'tech stack' shows zero detected technologies on standard trackers because the infrastructure is now distributed and on-chain. You aren't visiting a website; you are interacting with a protocol.
- Revenue is decoupled from web traffic via API and governance models.
- The 246-person team maintains a protocol, not a platform.
- Trustpilot scores reflect friction from the centralized-to-decentralized pivot.
- The 'ghost' traffic is a feature, not a bug, of true non-custodial finance.
The Invisible Giant
ShapeShift proves that in Web3, the most valuable companies may have the smallest digital footprints.
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ShapeShift.io
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Reviews (20)
I LOVE Shapeshift
I LOVE Shapeshift, The have tried to help me, but i have Hard to understundom. But now i grab Phone and PC Alain, to try figurante it out. I online wrote Downey 11 Woods, and centrum remember password. Shapeshift have give me a lot off instructions, so i hopp to Solveig it.
I had $468 in usdc that disappeared as…
I had $468 in usdc that disappeared as I was trying to convert to BTC. My transaction history says I sent it out.. But I didn't. Ive left two emails with support and Sunday morning they addressed the issue and refunded me in a few hours. The fee's ain't cheap but maybe you can bink a nice lick like me on the rain fall. Overall I feel they are legit. I got 468 for having a verified account. They got 5 stars in my opinion.
agree with others - scam
agree with others. Shapeshift is an absolute scam. Draining my account for every transaction made. Rainfall rewards and mining have actually cost me money. Avoid avoid avoid.
BEWARE!!!TOO!!!
BEWARE!!!TOO!!! I GOT LOCKED OUT EXCATLY LIKE YOU HAVE MY PASWORD WRITTEN IN A PASWORD BOOK AND GET THE SAME MESSAGE AND RUN AROUND I CANT ACCESS MY BITCOIN INVESTMENT I THINK THESE GUYS ARE CROOKS!!!
DO NOT USE OR INTERACT YOUR WALLET WITH SHAPESHIFT
This platform is a complete scam and does bad business. Once they have your info and once you interact with their platform, they will magically drain your account of all crypto. I watched multiple eth addresses that do the same processes of claiming FOX tokens over and over again. Fox tokens are only supposed to be airdropped under certain criteria, but not for a couple eth addresses. They claim claim claim over and over again minute after minute. Its obvious these are either developers of this fraudulent company who once used to be based in the US and left overseas to South America to hide from government crackdown. Criminals!!
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About shapeshift.io
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Traffic & Audience
shapeshift.io receives approximately 180 monthly visitors. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about shapeshift.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shapeshift.io directly at https://shapeshift.io.