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citizensdx.com
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citizensdx.com

13 technologies
VerifiedGrowingVisit1.3K/mo$1M913 Tech5 Leads
Deep Dive

CitizensDX: The Stealth Biotech with a $1.4M Niche

How a 9-person team is quietly dominating the molecular diagnostics space

In a market dominated by giants like Quest and LabCorp, CitizensDX is carving out a $1.4M slice of the pie with surgical precision. They aren't trying to be everything to everyone—they're betting their entire business on Real Time-PCR testing for one specific community: the medical field.

$1.4M
Annual Revenue
9
Total Employees
1,290
Monthly Visits
42%
Direct Traffic

"They aren't building a platform; they're building a precision tool for a specific medical community."

The Micro-Team Strategy

With only 9 employees generating $1.4M in revenue, CitizensDX achieves an impressive $155K revenue per employee. This lean operation suggests a highly specialized team focused on high-value clinical diagnostics rather than broad commercial scaling. The roster—Territory Managers and Regional Account Managers—reveals a field-sales heavy strategy focused on direct relationships with medical providers, not mass-market digital acquisition.

The Traffic Paradox

CitizensDX operates on a 'dark web' of medical traffic. With only 1,290 monthly visits and a global rank of #11.7M, their digital footprint is microscopic. Yet, 42% of their traffic comes directly to the site, and 33% from organic search. This isn't a consumer brand; it's a B2B play where doctors and lab managers bookmark the site or search for specific panels like 'RPP' (Respiratory Pathogen Panel), which dominates their keyword strategy with 440 monthly searches.

The keyword data tells the real story. 'RPP medical abbreviation' and 'RPP panel' account for the bulk of their search volume. They are not competing for broad terms like 'DNA testing' or 'genomics.' They own the 'Respiratory Pathogen Panel' niche. This laser focus allows a tiny team to compete against massive labs by offering specialized, rapid PCR assays that larger players might treat as a commodity.

  • Niche Dominance: Owns the 'RPP' search vertical (670 combined monthly searches)
  • High Efficiency: $155K revenue per employee ratio
  • Direct Loyalty: 42% direct traffic indicates strong referral and repeat business
  • Lean Stack: Uses Tailwind CSS and Bootstrap—pragmatic tech for a small team
No massive social media presence or viral content strategy
Dominates specific medical search terms
Low global visibility (ranked #11.7M)
High-margin, specialized diagnostic testing
No public funding rounds or flashy VC backing
Strong direct relationship with medical community

The Quiet Giant of Specialized Diagnostics

CitizensDX proves that in biotech, you don't need scale to be profitable—you need precision. While others chase genomics hype, this team is quietly servicing the medical community with the exact tools they need, when they need them.

What tech stack does Citizensdx use?

18 detected
Video1
Security1
Analytics & Marketing1
Web Standards1
UI Libraries1
Frontend Frameworks2
Tracking & Analytics5
G
Google Analytics
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Citizensdx get?

Traffic & Engagement

1.3K
Monthly Visits
1.6
Pages/Visit
0:40
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-11%
1.4K
Oct 2025
Oct
892
Nov 2025
Nov
1.3K
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
1%

Where is Citizensdx's audience located?

🌍100.0%

What keywords does Citizensdx rank for?

3 keywords
1rpp panel440 vol$2.04
2rpp medical abbreviation230 vol
3online payment to dx40 vol

How is Citizensdx's SEO?

Open Graph Image

OG Image preview
og:image

http://static1.squarespace.com/static/5f87625cb114f632ac306475/t/5f99c99479481b31541ebe61/1603914135073/image002.png?format=1500w

Meta Tags

title10 chars

CitizensDX

description241 chars

Serving the Medical Community with Molecular Diagnostic Expertise CitizensDx’s series of FAST assays harness the power of Real Time-PCR testing to provide clinical insights to the most effective treatment plan for each individual patient.

og:title

CitizensDX

og:description

Serving the Medical Community with Molecular Diagnostic Expertise CitizensDx’s series of FAST assays harness the power of Real Time-PCR testing to provide clinical insights to the most effective treatment plan for each individual patient.

languageEN-US

H1 Tags

h1CitizensDX

Schema Types

WebSiteOrganizationLocalBusiness

Who works at Citizensdx?

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What do customers think of Citizensdx?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Citizensdx

What is Citizensdx's Revenue?
Citizensdx generates approximately $1M in annual revenue. With 9 employees, that's $155,000 per employee.
What does Citizensdx do?
Serving the Medical Community with Molecular Diagnostic Expertise CitizensDx’s series of FAST assays harness the power of Real Time-PCR testing to provide clinical insights to the most effective treatment plan for each individual patient.
How fast is Citizensdx growing?
Citizensdx employee count has changed by 50% year over year.
What technologies does Citizensdx use?
Citizensdx uses 13 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Google Fonts, HSTS.
Who are Citizensdx's competitors?
Citizensdx's main competitors include Lepidext, CitizensDX, Hollison, Sherwin, Alltech. These companies operate in similar markets and compete for the same customer base.

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What are Citizensdx's key pages?

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About citizensdx.com

Serving the Medical Community with Molecular Diagnostic Expertise CitizensDx’s series of FAST assays harness the power of Real Time-PCR testing to provide clinical insights to the most effective treatment plan for each individual patient.

Company Overview

citizensdx.com
Website
#11,748,374
Global Rank
1.3K
Monthly Visitors
13
Technologies
5+
Employees

citizensdx.com Key Pages

Contact citizensdx.com

Technology Stack

citizensdx.com uses 13 technologies across their website including Vimeo, Google Fonts, HSTS, and more.

Video

Vimeo

Fonts

Google Fonts

Security

HSTS

CMS

Squarespace

Analytics & Marketing

Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

1.3K
Monthly Visits
37%
Bounce Rate
1.6
Pages/Visit
0:40
Avg. Duration

citizensdx.com receives approximately 1.3K monthly visitors and ranks #11,748,374 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:40 on the site.

The majority of citizensdx.com's traffic comes from .

Frequently Asked Questions

What is citizensdx.com?
Serving the Medical Community with Molecular Diagnostic Expertise CitizensDx’s series of FAST assays harness the power of Real Time-PCR testing to provide clinical insights to the most effective treatment plan for each individual patient.
What technologies does citizensdx.com use?
citizensdx.com uses 13 technologies including Vimeo, Google Fonts, and 7 more. View the full tech stack analysis above.
How do I contact citizensdx.com?
You can contact citizensdx.com via email at [email protected] or through their contact page.
Is citizensdx.com hiring?
Check citizensdx.com's careers page for current job openings and opportunities. The company has 5+ known employees.
How popular is citizensdx.com?
citizensdx.com receives approximately 1.3K monthly visitors and ranks #11,748,374 globally. Traffic is growing by 44.6% month-over-month.

Related Searches

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This page provides publicly available information about citizensdx.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit citizensdx.com directly at https://citizensdx.com.