concept7.nl
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Concept7: The Dutch Digital Powerhouse
A 68-person, $14M revenue agency quietly dominating the Dutch UX market
While global agencies chase scale, Concept7 is building a €14M fortress in the Netherlands by obsessing over one thing: user experience. This isn't just another digital agency—it's a specialized product engine.
"They don't just build websites—they engineer digital products that convert. And they're doing it with a team smaller than most startups' marketing departments."
The Boutique Advantage
With 68 employees generating $14.1M, Concept7 achieves a revenue-per-employee ratio of €207k—rivaling top-tier consultancies. This isn't a body shop; it's a precision instrument. Their team structure (Creative Director Pim Klomp, Unit Manager Joost Roepel, specialized UX/UI designers) suggests a flat hierarchy where senior talent touches every project. For founders, this means you're not getting junior devs learning on your dime.
The Traffic Paradox
Here's what's fascinating: 44% organic traffic, 42% direct. That's the signature of a referral machine. When 86% of your traffic comes through branded searches or direct visits, you're not winning on SEO—you're winning on reputation. The keyword 'concept7' gets 250 monthly searches, but 'conecept7' (a typo) gets 80. That's brand recall bleeding into search bars. They've built a moat where clients come looking for them, not the other way around.
Their tech stack reveals their philosophy: Tailwind CSS + GSAP + Swiper = speed and motion. They're not chasing bleeding-edge frameworks; they're optimizing for performance and user delight. The presence of Hotjar and Google Tag Manager shows they're data-obsessed, while PWA capability suggests they're building for the mobile-first reality. This is a team that ships fast but measures everything.
- Revenue concentration: €14M from 68 people suggests deep client relationships, not churn-and-burn
- Brand power: 86% branded/direct traffic means they own their market niche
- Specialization signal: UX keywords like 'jane de boer ux' rank organically—they're thought leaders, not just builders
- Tech pragmatism: Stack choices prioritize user experience over hype
The Silent Giant of Dutch UX
Concept7 proves you don't need to be a unicorn to dominate—just be undeniable at what you do.
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Concept7 | Het strategisch digitaal bureau
Op zoek naar een ervaren bureau voor je digitale product? Wij onderzoeken, ontwerpen, testen én bouwen samen met jou gebruiksvriendelijke websites en apps.
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About concept7.nl
Op zoek naar een ervaren bureau voor je digitale product? Wij onderzoeken, ontwerpen, testen én bouwen samen met jou gebruiksvriendelijke websites en apps.
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Technology Stack
concept7.nl uses 12 technologies across their website including Hotjar, Google Tag Manager, Lazy Loading, Twitter Cards, PWA, and more.
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Swiper, GSAP
Traffic & Audience
concept7.nl receives approximately 3.2K monthly visitors and ranks #5,236,067 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.
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