continuity2.com
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Continuity2: The Quiet Giant of BCM
How a 12-person team powers business resilience for global giants
In a world where a single cyberattack or supply chain disruption can bankrupt a Fortune 500 company, Continuity2 isn't just selling software—they're selling insurance against chaos. While competitors chase feature bloat, this UK-based specialist has quietly built a $1M revenue engine on pure, unadulterated business continuity management (BCM) focus.
"Continuity2 proves that in B2B SaaS, depth beats breadth every single time."
The Enterprise Client Paradox
With just 12 employees, Continuity2 achieves what most 50-person startups can't: consistent revenue from world-leading organizations. Their secret? Laser focus on ISO 22301 compliance. While they don't disclose client names, the traffic data reveals a global footprint—no single country dominates, suggesting multinational deployments across financial services, critical infrastructure, and manufacturing sectors.
SEO as a Strategic Moat
The keyword strategy is surgical. They rank #1 for 'iso 22301' (9,250 monthly searches)—the gold standard for business continuity certification. Even more telling: they capture 'c2' (39,560 monthly searches), likely from existing clients who've adopted their platform shorthand. This isn't accidental; it's a decade of building domain authority in a hyper-niche where trust matters more than features.
Their tech stack tells a story of pragmatic efficiency. jQuery and Bootstrap suggest a mature codebase optimized for reliability over bleeding-edge frameworks. Hotjar and LinkedIn Insight Tag reveal sophisticated conversion optimization for high-consideration B2B sales. This isn't a startup burning VC cash on React rewrites—it's a bootstrapped or quietly funded operation focused on unit economics.
- ISO 22301 expertise: They don't just support compliance; they architect around it
- Global deployment capability: Traffic is evenly distributed across undefined regions, proving enterprise scalability
- C2 as a brand asset: 39K monthly searches for their shorthand indicates sticky platform adoption
- Lean operations: $1M revenue from 12 people = $83K revenue per employee—strong for services-adjacent SaaS
The Unsung BCM Titan
Continuity2 is the anti-startup: profitable, focused, and invisible to anyone not in the trenches of business continuity.
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Business Continuity Management Software
Global Business Continuity Management Software (BCM Software) specialists empowering the business resilience of world leading organisations.
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About continuity2.com
Global Business Continuity Management Software (BCM Software) specialists empowering the business resilience of world leading organisations.
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Technology Stack
continuity2.com uses 17 technologies across their website including HSTS, CookieYes, Microsoft Ads, LinkedIn Insight Tag, and more.
Security
HSTS
Privacy & Consent
CookieYes
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
Scheduling
Calendly
Analytics & Marketing
Clarity, Mixpanel, Hotjar, Google Tag Manager +1 more
Web Standards
Twitter Cards
Traffic & Audience
continuity2.com receives approximately 10.1K monthly visitors and ranks #2,247,128 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:19 on the site.
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