cottgroup.com
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The Turkish Payroll Powerhouse
How a local B2B finance player built a digital moat with 112K monthly visits
In the crowded world of financial services, Cott Group isn't chasing VC funding or building the next AI unicorn. Instead, they've quietly dominated a specific niche: payroll and HR outsourcing for Turkish businesses. Their secret? They turned a boring compliance requirement into a digital traffic machine.
"They don't just sell payroll software—they own the keyword 'salary calculation' in Turkish."
The Traffic Flywheel
Cott Group's genius lies in their content strategy. They rank #1 for 'brütten nete' (58K monthly searches) and 'maaş hesaplama' (12K searches)—essentially owning the Turkish equivalent of 'salary calculator.' Every HR manager, accountant, and small business owner searching for payroll math ends up on their site. This isn't accidental SEO; it's a deliberate capture of the entire customer journey before they even consider a purchase.
The Service Layer
Unlike pure SaaS companies, Cott Group blends technology with high-touch services. Their 92-person team delivers payroll outsourcing, HR consultancy, and technology services. This hybrid model creates sticky relationships—once you're in their ecosystem, switching costs are high. The $15.8M revenue on 92 employees suggests ~$172K revenue per employee, a strong metric for a services-heavy B2B firm.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Ant Design for rapid development, plus tracking pixels from Google, LinkedIn, and Twitter. They're not building bleeding-edge frameworks—they're shipping functional tools that convert traffic into leads. With 7,850 backlinks, they've built serious domain authority in the Turkish market.
- 86% of traffic comes from Turkey (their home market)
- Dominates payroll calculator keywords with 85K+ combined monthly searches
- Hybrid model: 50% services, 50% tech-enabled solutions
- No VC funding—likely bootstrapped or profit-generating
The Boring Billion-Dollar Playbook
Cott Group proves that dominating a local market with deep expertise beats chasing global scale. Their real product isn't software—it's trust.
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Open Graph Image
https://www.cottgroup.com/images/cott/cottgroup-og.jpg
Meta Tags
Payroll Outsource in Türkiye & HR Consulting - CottGroup
Experience in Türkiye and with global service concept, payroll outsource, human resources, consultancy company and technology services in the area.
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About cottgroup.com
Experience in Türkiye and with global service concept, payroll outsource, human resources, consultancy company and technology services in the area.
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Technology Stack
cottgroup.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS, Cloudflare Turnstile
CMS
Joomla
CDN
unpkg
Cloud & Hosting
Cloudflare
Traffic & Audience
cottgroup.com receives approximately 111.8K monthly visitors and ranks #397,331 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:25 on the site.
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