9:41
cottgroup.com
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cottgroup.com

20 technologies
VerifiedVisit111.8K/mo$16M9220 Tech5 Leads
Deep Dive

The Turkish Payroll Powerhouse

How a local B2B finance player built a digital moat with 112K monthly visits

In the crowded world of financial services, Cott Group isn't chasing VC funding or building the next AI unicorn. Instead, they've quietly dominated a specific niche: payroll and HR outsourcing for Turkish businesses. Their secret? They turned a boring compliance requirement into a digital traffic machine.

112K
monthly visits
80%
organic search
$15.8M
annual revenue
92
employees

"They don't just sell payroll software—they own the keyword 'salary calculation' in Turkish."

The Traffic Flywheel

Cott Group's genius lies in their content strategy. They rank #1 for 'brütten nete' (58K monthly searches) and 'maaş hesaplama' (12K searches)—essentially owning the Turkish equivalent of 'salary calculator.' Every HR manager, accountant, and small business owner searching for payroll math ends up on their site. This isn't accidental SEO; it's a deliberate capture of the entire customer journey before they even consider a purchase.

The Service Layer

Unlike pure SaaS companies, Cott Group blends technology with high-touch services. Their 92-person team delivers payroll outsourcing, HR consultancy, and technology services. This hybrid model creates sticky relationships—once you're in their ecosystem, switching costs are high. The $15.8M revenue on 92 employees suggests ~$172K revenue per employee, a strong metric for a services-heavy B2B firm.

The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Ant Design for rapid development, plus tracking pixels from Google, LinkedIn, and Twitter. They're not building bleeding-edge frameworks—they're shipping functional tools that convert traffic into leads. With 7,850 backlinks, they've built serious domain authority in the Turkish market.

  • 86% of traffic comes from Turkey (their home market)
  • Dominates payroll calculator keywords with 85K+ combined monthly searches
  • Hybrid model: 50% services, 50% tech-enabled solutions
  • No VC funding—likely bootstrapped or profit-generating
No global expansion (95%+ traffic from Turkey)
Owns local SEO moat with 80% organic traffic
No modern tech stack (still uses jQuery)
High-touch service model with strong retention
No public pricing or self-service signup
Profitable revenue without dilution

The Boring Billion-Dollar Playbook

Cott Group proves that dominating a local market with deep expertise beats chasing global scale. Their real product isn't software—it's trust.

What tech stack does Cottgroup use?

36 detected
CDN1
Cloud & Hosting1
Forms1
Analytics & Marketing1
Web Standards1
UI Libraries2
JavaScript Libraries2
Tracking & Analytics16
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
T
Twitter Pixel
G
Google APIs
C
Cloudflare
G
Google Tag Manager
G
Google Static
F
Facebook Pixel
L
LinkedIn Insight Tag
T
Twitter Ads
A
Analytics Service
L
LinkedIn
T
Twitter/X
F
Facebook
G
Google Analytics

How much traffic does Cottgroup get?

Traffic & Engagement

154.4K
Monthly Visits
-30.3%
1.3
Pages/Visit
1:34
Avg. Duration
76%
Bounce Rate
Monthly Traffic Trend-38%
248.2K
Oct 2025
Oct
221.5K
Nov 2025
Nov
154.4K
Dec 2025
Dec

Rankings

#223,323
Global Rank
#7,237
Turkey Rank
Information Technology
Category

Backlinks & Authority

7.8K
Backlinks
1.4K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend-26%
10.6K
Jul 2025
Jul
7.4K
Aug 2025
Aug
7.1K
Sep 2025
Sep
7.7K
Oct 2025
Oct
7.9K
Nov 2025
Nov
7.8K
Dec 2025
Dec

Search Traffic

Organic
1.5M
Paid
2.5K

Top Organic Keywords

#1bayram ne zaman
450,000 vol14.1%
#1kurbana kaç gün kaldı 2024
246,000 vol7.7%
#12025 resmi tatiller
60,500 vol1.9%
#123 nisan resmi tatil mi
60,500 vol1.9%
#6bağkur
823,000 vol1.6%

Where is Cottgroup's audience located?

🇹🇷Turkey96.8%
🇬🇧United Kingdom0.9%
🇺🇸United States0.8%
🇫🇷France0.2%
🇦🇹Austria0.2%

Device Distribution

Desktop30.8%
Mobile69.2%

What keywords does Cottgroup rank for?

5 keywords
1brütten nete58.6K vol$0.24
2maaş hesaplama12.1K vol$0.20
3netten brüte maaş hesaplama9.4K vol$0.16
4yeniden değerleme oranı 20263.2K vol$0.17
5brütten nete maaş hesaplama5.6K vol$0.21

How is Cottgroup's SEO?

Open Graph Image

OG Image preview
og:image

https://www.cottgroup.com/images/cott/cottgroup-og.jpg

Meta Tags

title56 chars

Payroll Outsource in Türkiye & HR Consulting - CottGroup

description147 chars

Experience in Türkiye and with global service concept, payroll outsource, human resources, consultancy company and technology services in the area.

languageEN-GB

Schema Types

VideoObjectPerson

What is Cottgroup's revenue?

$16M
Annual Revenue
92
Employees
$172K
Revenue/Employee
Esentepe, TUR
Headquarters

Who works at Cottgroup?

Loading leads...

What do customers think of Cottgroup?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Cottgroup

What is Cottgroup's Revenue?
Cottgroup generates approximately $16M in annual revenue. With 92 employees, that's $172,000 per employee.
What does Cottgroup do?
Experience in Türkiye and with global service concept, payroll outsource, human resources, consultancy company and technology services in the area.
How fast is Cottgroup growing?
Cottgroup has declined by 30.3% in the last 6 months according to traffic data.
How do people interact with Cottgroup?
When visiting Cottgroup, visitors view an average of 1.3 pages per visit, and spend around 1:34 on the site, and the bounce rate is 76.5%.
How do people find Cottgroup?
1.5M (992%) find them through organic search. 2.5K (2%) come through paid advertising.
Who uses Cottgroup?
Cottgroup's top market is Turkey with 149.4K visitors (96.8%). United Kingdom is 2nd with 1.4K (0.9%). United States is 3rd with 1.3K (0.8%).
What technologies does Cottgroup use?
Cottgroup uses 20 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile.
Who are Cottgroup's competitors?
Cottgroup's main competitors include CottGroup. These companies operate in similar markets and compete for the same customer base.

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How to contact Cottgroup?

Contact Information

What are Cottgroup's key pages?

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About cottgroup.com

Experience in Türkiye and with global service concept, payroll outsource, human resources, consultancy company and technology services in the area.

Company Overview

cottgroup.com
Website
finance
Industry
#397,331
Global Rank
111.8K
Monthly Visitors
20
Technologies
5+
Employees

cottgroup.com Key Pages

Contact cottgroup.com

Phone Numbers

Technology Stack

cottgroup.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, Cloudflare Turnstile, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS, Cloudflare Turnstile

CMS

Joomla

CDN

unpkg

Cloud & Hosting

Cloudflare

Traffic & Audience

111.8K
Monthly Visits
47%
Bounce Rate
1.4
Pages/Visit
0:25
Avg. Duration

cottgroup.com receives approximately 111.8K monthly visitors and ranks #397,331 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:25 on the site.

The majority of cottgroup.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cottgroup.com?
Experience in Türkiye and with global service concept, payroll outsource, human resources, consultancy company and technology services in the area.
What technologies does cottgroup.com use?
cottgroup.com uses 20 technologies including YouTube Embed, Font Awesome, Google Fonts, and 14 more. View the full tech stack analysis above.
How do I contact cottgroup.com?
You can contact cottgroup.com through their contact page.
What are cottgroup.com's social media accounts?
cottgroup.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is cottgroup.com?
cottgroup.com receives approximately 111.8K monthly visitors and ranks #397,331 globally.

Related Searches

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This page provides publicly available information about cottgroup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cottgroup.com directly at https://cottgroup.com.