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Coursera: The Google-Powered Education Giant
How 40M monthly visits and big-tech partnerships built a $383M revenue machine
In a world drowning in free YouTube tutorials, Coursera has quietly built a $383M empire by selling the one thing the internet can't replicate: credentialed authority. While competitors chase vanity metrics, this platform turns Google and IBM into professors.
"Coursera didn't disrupt education—it commoditized corporate training by making Fortune 500 companies the content creators."
The Trust Paradox
With a 1.4/5 Trustpilot rating from 1,046 reviews, Coursera faces a brutal reality: their user experience is polarizing. Yet 61% of traffic comes directly—meaning people *know* to type 'coursera.org' when they need skills. This isn't a discovery platform; it's a destination for serious learners who prioritize credentials over UX polish.
The Big Tech Trojan Horse
Google, IBM, and Meta don't just sponsor courses—they built Coursera's moat. When Google's 'IT Support Professional Certificate' appears on your resume, it carries more weight than most university electives. This B2B2C model turns corporate training budgets into consumer acquisition channels, creating a flywheel where companies pay to create content that attracts paying learners.
The traffic data reveals a fascinating pattern: 2.1M monthly searches for 'coursera' itself, but misspellings like 'google docs' (29.7M volume) and 'google tradutor' (5.2M volume) rank above their own brand. This suggests their SEO strategy is either brilliant (capturing adjacent intent) or chaotic (keyword stuffing). The truth is likely both.
- 4,893 employees generate $383.6M revenue—$78K per employee, indicating lean operations for a platform at scale
- $457.9M in funding reveals investor confidence in their degree+certificate hybrid model
- Top 744 global rank proves they've won the authority game, even if user satisfaction lags
The Credential Premium
Coursera's real innovation wasn't online learning—it was making employers pay for it. While Udemy sells knowledge, Coursera sells career advancement, and that's why they'll remain the B2B giant of edtech.
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5 keywordsHow is Coursera's SEO?
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Coursera | Degrees, Certificates, & Free Online Courses
Learn new job skills in online courses from industry leaders like Google, IBM, & Meta. Advance your career with top degrees from Michigan, Penn, Imperial & more.
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Reviews (20)
Obvious errors make it seem as if no human has ever reviewed their content
The content offered is very poor: littered with noises and mistakes, the closed captions have glaring errors, the quizzes sometimes ask about material that is absent from the course material, wrong answers are marked as correct and vica versa. Don't waste your time or money on this platform.
Very poor customer service
I'm highly disappointed by the customer service that doesn't help you at all and closes down your case without having come to any result. I cancelled the free trial one day late and asked for help, as the monthly fee is quite high. They only answered that this is according to their policy and no refunds can be made. I wanted to continue at a later stage, but with this kind of unprofessional customer service, I'm looking for other options now.
Subscribed to a free trial
Subscribed to a free trial, but it didn't show what you have subscribed on the account. So when you try to cancel the subscription, it shows no purchases and therefor nothing to cancel, but in the same time every month they collect the payment. Really dissapointed and wouldn't recommend them to anyone.
AVOID COURSERA!!!!!!!!!!!!!!!!!!!!!!!!
I signed up for Coursera believing the advertised $49/month was a general Coursera subscription. Only after paying—and wasting hours—did I discover it applied only to a single specialization (Google AI Essentials) consisting of just 5 short courses. Those 5 courses took me about 4 hours total to complete. Charging a recurring monthly subscription for content that can be finished in one afternoon is misleading and unreasonable. This should have been a one-time purchase, not a subscription. The UX/UI is extremely poor. It is not clearly disclosed during checkout that: The $49 fee is NOT a platform-wide subscription It only applies to one specialization Other courses require separate subscriptions or Coursera Plus When I contacted support, my direct question—“If there are only 5 courses, why is this a subscription?”—was repeatedly ignored or answered with circular responses and links instead of a clear explanation. I hold multiple graduate degrees and have published extensively. This was not user error—it is a transparency and design failure. Coursera needs to clearly disclose what users are paying for before charging them. Until then, buyers should proceed with caution.
Extremely Frustrating Experience
Extremely Frustrating Experience I paid for Coursera last month. Just yesterday I planned my courses and everything was working fine. Tonight, I suddenly can’t log in at all. Even though my password is correct and saved, I’m blocked with this error: {"message":"too-many-requests","explanation":"You are temporarily blocked as you have made too many requests. Please try again later."} I wasn’t doing anything unusual — just normal account access. Being locked out of a paid service without warning or clear support is unacceptable. Very disappointing experience. Looks scam to me
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About coursera.org
Learn new job skills in online courses from industry leaders like Google, IBM, & Meta. Advance your career with top degrees from Michigan, Penn, Imperial & more.
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coursera.org uses 16 technologies across their website including HSTS, Sentry, Contentful, and more.
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coursera.org receives approximately 40.2M monthly visitors and ranks #744 globally. The website has a bounce rate of 36% with visitors viewing an average of 8.8 pages per visit. Users spend an average of 10:27 on the site.
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