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Days Brewing: The 0.0% Revolution
How an alcohol-free beer startup is redefining 'doing more' with $12.9M in revenue
In a world where 'having a beer' means slowing down, Days Brewing is betting that 'doing more' is the new cool. With 53 employees and $12.9M in revenue, they're not just selling alcohol-free beer—they're selling a lifestyle upgrade.
""Beer for doing" isn't a tagline—it's a product strategy that turns every pint into a productivity multiplier."
The Anti-Hangover Army
Days targets the 40% of traffic coming directly to their site—likely repeat customers who've made the switch. Their 146 Trustpilot reviews (3.8/5) suggest a loyal base that values clarity over intoxication. The founders—Mike Gammell and Duncan Keith—aren't just brewers; they're behavior architects designing a world where Friday night doesn't mean Saturday morning regret.
The Search Strategy
With 'days brewing' hitting 330 monthly searches and 'days lager 0.0' at 150, they're dominating branded search. But the real insight? 'alchool free beer ater detoc' (140 searches) reveals they're capturing typo-ridden, intent-driven traffic from people actively seeking alternatives. This isn't SEO luck—it's category creation.
Their tech stack tells a story of modern DTC execution: Tailwind CSS for speed, Swiper for mobile-first UX, and Google Analytics for data-driven iteration. The fact they're using Priority Hints shows they care about performance—a critical factor for converting direct traffic into sales.
- Revenue per employee: ~$243K (above average for CPG)
- Direct traffic dominance (40%) signals strong brand recall
- Zero alcohol, zero compromise on flavor (or so they claim)
- Social presence across TikTok, Twitter, Facebook, Instagram
The 0.0% Future is Here
Days proves you don't need alcohol to build a $12.9M beverage empire—you just need a mission that resonates with the modern consumer's desire to perform, not just party.
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https://cdn.shopify.com/s/files/1/0414/5784/4384/files/White_Days_Brewing_Logo_01ec515f-e81e-4fe1-be9f-bb5f92895ee9.png?v=1615314774
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Days Brewing Co | Proudly 0.0% Alcohol Free Beer
Days alcohol free beer, proudly 0.0% | Crisp, refreshing and alcohol free, Days is beer for people who want to do more.
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Days Brewing
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Reviews (20)
Legends
73155DB - Another successful subscription order. I’ve had a subscription for a long time now. I find it mental this company aren’t 5 star on here. They’ve completely changed the game. Customer service is always spot on, deliveries always great, well packaged. Great product. Legends
It’s just great beer
Good communication on new lager - it lives up to its billing. Excellent on-line service. Good value, great beer.
Perfection in a glass
I love the product and just tastes like the real thing. It’s really helping on my weight loss journey
As always
As always, a fast delivery of great pale ale.
The new recipe alcohol free beer has…
The new recipe alcohol free beer has improved so much I throughly enjoy it now
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About daysbrewing.com
Days alcohol free beer, proudly 0.0% | Crisp, refreshing and alcohol free, Days is beer for people who want to do more.
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Technology Stack
daysbrewing.com uses 32 technologies across their website including Wistia, Vimeo, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia, Vimeo
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
daysbrewing.com receives approximately 13.2K monthly visitors and ranks #1,459,564 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 0:43 on the site.
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