depositphotos.com
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DepositPhotos: The Unsexy Giant That's Quietly Winning Stock Media
How a 15-year-old bootstrapped platform outmaneuvered Getty and Shutterstock on volume
While everyone chases AI hype, DepositPhotos has been methodically building a 8M+ monthly visit behemoth. It's not the flashiest stock media platform, but it might be the most strategically resilient one in the game.
"They don't compete on brand prestige—they compete on discoverability. Every search is a potential conversion."
The SEO-First Strategy
With 71% organic traffic, DepositPhotos has mastered the long-tail keyword game. While competitors fight for 'stock photos', they're ranking for thousands of specific queries like 'farm horse' (1,260 monthly searches) and 'logo loop depositphotos'. This isn't accidental—it's a deliberate content moat built over 15 years.
The Contributor Flywheel
The platform's secret weapon is its contributor ecosystem. With 2,790 monthly searches for 'depositphotos contributor', they've built a two-sided marketplace where creators feed the library, which drives more SEO, which attracts more buyers. It's a self-reinforcing loop that scales content without proportional overhead.
The company's 841 employees generate $3.5M in revenue, suggesting a lean operation compared to industry giants. This efficiency isn't about cutting corners—it's about leveraging technology and network effects to serve millions of users with a relatively small team.
- SEO as primary growth engine: 71% organic traffic vs. 27% direct
- Two-sided marketplace flywheel: Contributors create, SEO amplifies, users convert
- Long-tail keyword dominance: Ranking for specific, high-intent queries
- Bootstrapped discipline: 841 employees generating $3.5M revenue
- Trustpilot credibility: 10,338 reviews at 4.4/5 stars
The Unsexy Playbook That Works
While competitors burn cash on brand ads, DepositPhotos invests in content and SEO infrastructure. The result? A sustainable, defensible business that grows predictably without flashy marketing budgets.
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5 keywordsHow is Depositphotos's SEO?
Open Graph Image
https://static.depositphotos.com/storage/image/9ee748c643946bca1b1f36e7f9efb133805b9546.jpg
Meta Tags
Royalty-free Images, Photo Stock, Video & Music | DepositPhotos
Royalty-free stock images at affordable prices on DepositPhotos. Download stock photos for commercial use. Pictures, videos, music for every topic.
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Reviews (20)
Great company
Great company. I frequently use stock photos for my blog and I always find what I am looking for on Depostiphotos. The search and download processes are easy, so I have no complaints.
Easy to navigate and a lot of great…
Easy to navigate and a lot of great photos to choose from!
because it's a great picture
because it's a great picture
Great Selection
I find Deposit Photos has a huge selection and great deals. I load up on credits once a year and find it allows me to create quick layouts for clients when budgets are low.
Thank you so much for your kind words! We’re thrilled to hear that you had a positive experience with DepositPhotos.
Highly recommended!
We use deposit photos regularly and appreciate the large selection of images.
Thank you so much for your kind words! We’re thrilled to hear that you had a positive experience with DepositPhotos. Your feedback truly means a lot to us, and we’re here to assist you with anything you need in the future. Best regards, DepositPhotos Team
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About depositphotos.com
Royalty-free stock images at affordable prices on DepositPhotos. Download stock photos for commercial use. Pictures, videos, music for every topic.
Company Overview
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Technology Stack
depositphotos.com uses 13 technologies across their website including HSTS, Sentry, Typeform, and more.
Security
HSTS
Error Tracking
Sentry
Forms
Typeform
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
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Traffic & Audience
depositphotos.com receives approximately 8.1M monthly visitors and ranks #6,607 globally. The website has a bounce rate of 61% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:13 on the site.
The majority of depositphotos.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about depositphotos.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit depositphotos.com directly at https://depositphotos.com.