deskera.com
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Deskera: The Quiet Giant of SMB SaaS
How a Singapore-based startup quietly scaled to $29M revenue with a unique playbook
In a market saturated with flashy AI startups, Deskera has built a $29M revenue machine by solving the unsexy but critical problem of business operations for small and medium enterprises. While Silicon Valley chases the next big thing, Deskera is quietly running the numbers for thousands of businesses globally.
"Deskera isn't building for the unicorn; they're building for the 99% of businesses that need operational software, not AI hype."
The SMB Playbook
With 188 employees generating $29.3M in revenue, Deskera achieves an impressive $156K revenue per employee—significantly higher than many enterprise SaaS companies. This efficiency suggests a product-led growth model with minimal overhead. Their organic search traffic (55%) indicates strong brand recognition and SEO strategy, while direct traffic (35%) shows loyal repeat users.
Traffic & Growth Dynamics
The traffic data reveals an interesting pattern: 89,751 monthly visits with a global rank of #405,547 suggests Deskera is a niche player in the broader SaaS ecosystem. However, their keyword strategy is telling—ranking for 'capital budgeting techniques' (740 volume) and 'deskera books pricing' (150 volume) shows they're capturing both educational intent and commercial intent. The top traffic countries are mysteriously labeled as 'undefined', suggesting potential data limitations or a global distribution that doesn't concentrate in traditional markets.
The tech stack tells a modern story: Next.js, Tailwind CSS, and Vite suggest a focus on performance and developer efficiency. The use of PostHog for analytics and Tally for forms indicates a data-driven approach to user experience. Interestingly, the presence of Priority Hints and Lazy Loading shows they're optimizing for Core Web Vitals—a critical factor for SEO and user retention.
- Revenue per employee of $156K indicates exceptional operational efficiency
- 55% organic traffic suggests strong SEO and content strategy
- Trustpilot rating of 4/5 from 15 reviews shows early customer satisfaction signals
- Modern tech stack (Next.js, Tailwind) indicates focus on performance and developer experience
The Unsung SaaS Success Story
Deskera proves that boring infrastructure for boring businesses can be incredibly profitable. While everyone chases AI, they're building the backbone of SMB operations—one spreadsheet at a time.
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Reviews (14)
Cannot login anymore. Did you close shop?
Hi, We bought your deal through Appsumo. Now when we try to login we get forwarded to erp.ai and our login does not get recognized anymore. Did you close shop? Support from Deskera came back and explained how to login. We will now start to use the product. Thank you for the quick support.
Apologies for the inconvenience caused. Please send your grievance to [email protected] for further assistance.
Finding the right software for our…
Finding the right software for our family distribution business took some trial and error. Last year, we settled on Deskera after trying several options that were either too complex or didn't have enough features. The interface is straightforward, which was important since not everyone on our team is tech-savvy. Having contacts, sales documents, and invoicing connected directly to accounting, has reduced a lot of the manual work we used to deal with. Started with just the basic modules and added HR and payroll as we went along. The integration between them has been mostly smooth. There have been some minor bugs with reporting, but nothing that prevented us from getting work done. Support usually responds within a day or two when we have questions. If you need something more robust than basic accounting but don't want the complexity of enterprise software, it's worth looking into. Our accountant has commented that our records are much more organized since we made the switch.
Managing several online stores is not…
Managing several online stores is not easy, if you’ve ever tried ecommerce you know what I’m talking about. It became much simpler after implementing Deskera. Before that, I struggled managing manual updates, mismatched stock levels, and constant overselling. Stock updates now sync automatically across all platforms, which means fewer errors and zero panic even in high-volume days. For operations like ours, the capabilities and cost structure are quite appropriate.
Since the beginning of the business
Since the beginning of the business, we used Excel sheets to manage finances, stock, etc. Now, our purchase orders, inventory, and accounting sync automatically, saving us a ton of time. I particularly value how the main analytics screen provides immediate business intelligence without needing to generate individual reports. The manual work was becoming overwhelming, the efficiency gains have allowed me to dedicate more attention to expanding our customer base.
Effortless Software
It's so easy and effortless. Didn't have to go digging to find a particular feature since the interface allows you to have a look at everything you need. Also, the drag-and-drop feature is certainly a lifesaver!
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About deskera.com
Company Overview
Technology Stack
deskera.com uses 13 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Tally, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
Forms
Tally
Analytics & Marketing
PostHog
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
deskera.com receives approximately 89.8K monthly visitors and ranks #405,547 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:19 on the site.
The majority of deskera.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about deskera.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit deskera.com directly at https://deskera.com.