directly.com
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Directly: The Human-in-the-Loop AI Platform
A $160M revenue company scaling AI-powered customer support with human expertise
While most AI support platforms race to fully automate customer service, Directly takes a contrarian stance: the best AI is one that augments, not replaces, human expertise. With 414 employees and $160M in revenue, they're building a hybrid model that's quietly scaling massive operations.
"The secret sauce isn't just AI—it's the human expertise layer that trains and refines the models in real-time."
The Expert Marketplace Model
Directly's core innovation isn't a chatbot—it's a network of domain experts who train AI models with their specialized knowledge. This creates a virtuous cycle: experts get paid for their knowledge, the AI gets smarter, and customers get faster, more accurate support. The 41% direct traffic suggests they're building a strong brand identity, not just another SaaS tool.
Traffic & Growth Signals
With 247K monthly visits and a global rank of #153,820, Directly occupies a specific niche. The 41% direct traffic (versus 22% organic) indicates strong brand recognition and repeat usage—likely enterprises returning to the platform. The funding history ($66.8M total) suggests they've moved beyond early-stage validation into scaling mode.
The tech stack reveals a pragmatic approach: jQuery for legacy compatibility, Tailwind CSS and Bootstrap for rapid UI development, and core-js for modern JavaScript support. This isn't a bleeding-edge startup chasing the latest framework—it's a mature engineering team building for stability and scale. The presence of Priority Hints and Lazy Loading shows they're optimizing for performance, critical for an AI platform handling real-time customer interactions.
- Hybrid AI-Human Model: Unlike pure automation platforms, Directly leverages human experts to continuously train and refine AI responses
- Enterprise-Grade Infrastructure: The tech stack prioritizes stability over novelty, suggesting mature B2B deployments
- Brand-Driven Traffic: 41% direct traffic indicates strong customer retention and brand loyalty in a crowded market
The Future of AI Support Isn't Fully Automated
Directly's $160M revenue proves there's massive value in human-in-the-loop AI systems that scale expertise, not just replace it.
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Reviews (7)
Perfect and awesome
I've been working for Directly as an independent advisor for Microsoft - Windows 10 community. Everything has been splendid. They give weekly payments depending on your performance, payments that are pretty high (it surprised me). They also give you the opportunity to learn more, and the enrollment process was really fast. I've learnt a lot during my stance in Directly, and there's still a lot for me to do and improve! The community of experts is also really welcoming and lovely, even though I'm pretty younger than them. Incredible, everything incredible.
I ordered a Blind Date with a book
I ordered a Blind Date with a book. It took over a month to get to me. The wrong genre was sent. The “book” I received was a copy of a book. This is a total scam. Don’t bother. Order from Etsy!!!!
Very unserious company
Very unserious company! I have been charged more than mye receive shows. Mutch more. No answer. No refund.
Can't speak to a human with Directly
The platform Nextdoor is now using Directly to "handle" its customer service. I have not been able to get a personalized, human answer out of anyone to help me with my problem. The Directly agents are all automated. I want to talk to a REAL person, but first, my support ticket "expired" after a couple days of me not responding to the automated robot over the weekend. Then, I submitted another ticket, it's been 24 hours and still no connection with a live agent. And normally I wouldn't complain about 24 hours, but, the way Directly is set up is like a live chat, implying you will stick around and wait for help because a live agent is coming soon. Apparently not. All I'm trying to do is report a technical bug on the Nextdoor website that I need fixed, in order to spend money on their platform, but I guess they don't care to let users speak to a real person anymore, with their cheap and lazy use of the terrible third-party service "Directly." Outsourcing your customer support instead of hiring and training your own support is a terrible move, and Directly is obviously not doing a good job. UPDATE: Now my second support ticket is "about to expire," simply because no one responded to me, even though I am actively checking on the ticket, and ensuring it's clear I still need help.
Absolute joke of a company
Absolute joke of a company they will sack you at the drop of a hat without explanation and will drop it themselves. I am an IT professional I worked for them for a few months before being sacked without explanation. Stay away or at least don't have them as your main source of income.
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About directly.com
Company Overview
Technology Stack
directly.com uses 22 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
directly.com receives approximately 247.0K monthly visitors and ranks #153,820 globally. The website has a bounce rate of 53% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 4:35 on the site.
The majority of directly.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about directly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit directly.com directly at https://directly.com.