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The $1B Silent Giant of OOH
How DOmedia built the operating system for outdoor advertising's digital transformation
While everyone chases the digital ad gold rush, DOmedia quietly built the infrastructure for the oldest form of advertising—out-of-home—and powers over $1B in annual media sales. This isn't just software; it's the central nervous system for agencies, operators, and advertisers in a fragmented $40B industry.
"DOmedia didn't just digitize OOH—it became the marketplace that makes the entire industry liquid and measurable."
The Three-Sided Marketplace Play
DOmedia's genius lies in serving three distinct customer groups that traditionally operated in silos. Media agencies get instant access to inventory; operators get qualified leads and streamlined workflows; advertisers get transparency and data. By building the connective tissue, they've created network effects where each user group makes the platform more valuable for the others.
The Growth Trajectory
With 47 employees generating $5M in revenue, that's over $106K per employee—a strong ratio for B2B SaaS. Their 46% direct traffic suggests a mature brand with strong word-of-mouth, while 34% organic search shows they're capturing intent in a niche market. The fact that 'domedia software' searches drive 110 monthly visits indicates they've achieved category ownership in the customer's mind.
What makes DOmedia particularly compelling is its position in a traditionally analog industry. Out-of-home advertising has been notoriously fragmented and manual—think phone calls, spreadsheets, and relationship-driven deals. DOmedia is the rare company that has successfully digitized this workflow without disrupting the human relationships that drive the business.
- Platform handles the full OOH workflow: planning, buying, and fulfillment
- Powers $1B+ in annual transactions—proving network density matters
- Serves all three sides of the market: agencies, operators, and advertisers
- Built in-house tech stack (no heavy third-party dependencies) for control
The Quiet Monopoly Strategy
DOmedia proves that in B2B, dominating a vertical is more valuable than scratching the surface of a horizontal. They're not building for the next big thing—they're building for the next 100 years of an industry finally going digital.
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DOmedia | Leading OOH Media Software
DOmedia makes software for out-of-home media agencies, operators and advertisers and powers over $1B in annual media sales.
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About domedia.com
DOmedia makes software for out-of-home media agencies, operators and advertisers and powers over $1B in annual media sales.
Company Overview
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Technology Stack
domedia.com uses 15 technologies across their website including Font Awesome, Google Fonts, DoubleClick Floodlight, Google Ads, Zendesk, and more.
Fonts
Font Awesome, Google Fonts
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
New Relic, Hotjar, Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
domedia.com receives approximately 7.2K monthly visitors and ranks #2,442,122 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:39 on the site.
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This page provides publicly available information about domedia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit domedia.com directly at https://domedia.com.