dormezvous.com
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Dormez-Vous: The Sleeping Giant of Quebec
A $52M mattress retailer with a Trustpilot crisis and a 73% organic search moat
In the hyper-competitive world of direct-to-consumer bedding, Dormez-Vous isn't just selling mattresses—they're dominating Quebec's search results while battling a public reputation crisis. This is the story of a local giant scaling on SEO while potentially ignoring the voice of the customer.
"They've mastered the art of being found, but failed the test of being loved."
The SEO Moat
Dormez-Vous commands 10,930 monthly searches for their brand name alone. With 73% of traffic coming from organic search, they've built a fortress around their core keywords like 'matelas' (15,460 monthly volume). This isn't accidental growth—it's a calculated SEO strategy that has made them the default result for Quebecers shopping for sleep.
The Reputation Paradox
Here's the contradiction that defines Dormez-Vous: 309K monthly visitors but just 57 Trustpilot reviews with a devastating 1.8/5 rating. The data suggests they're excellent at acquisition but struggling with retention and customer satisfaction. For a company of their scale ($52M revenue, 210 employees), this review-to-traffic ratio indicates either a deliberate focus on new customers over repeat business or systemic service issues.
The company's tech stack reveals a modern, performance-focused approach. They're using Tailwind CSS, Bootstrap, and jQuery alongside analytics tools like Google Analytics and Tag Manager. The presence of Lazy Loading and Priority Hints shows they care about page speed—a critical factor for both SEO and conversion. Yet, their social media presence (Facebook and Instagram) feels underdeveloped for a company of their size, suggesting a heavier reliance on search than social engagement.
- Dominates Quebec's mattress search landscape with 10K+ monthly brand searches
- Revenue scale of $52M with 210 employees suggests ~$250K revenue per employee
- 73% organic traffic reliance creates vulnerability to algorithm changes
- Trustpilot crisis (1.8/5) threatens long-term brand equity despite strong traffic
- Tech stack indicates modern web practices but limited social engagement
The Sleeping Giant Wakes Up
Dormez-Vous has built a traffic machine, but the real test is whether they can transform visitors into loyal advocates before competitors chip away at their SEO moat.
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Meta Tags
Matelas et Literie pour un Sommeil de Qualité | Dormez-Vous
Découvrez une large gamme de matelas et Literie pour un sommeil parfait chez Dormez-vous. Confort et qualité au meilleur prix.
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Reviews (15)
Not to buy a previously returned mattress
Originally, I received good service during which I was convinced that a previously returned mattress would save me a few hundred dollars. I accepted and my purchase was delivered promptly. Upon sleeping on it, I felt that the top of the mattress was very uneven, i.e. the middle was higher than the sides of the mattress, especially the left side. I tried for three weeks hoping I could get used to it but no luck. I contacted customer service and was told to take measurements, pictures, etc. which was not an easy task and should never be up to the customer to be done! Of course, after sending in my results, I was informed by customer service that they found no defect and even though the body impressions of the previous customer were quite severe causing difficulties to sleep and excruciating back pain. Now, I feel instead of a good deal, I got a lemon. Also want to mention that I am 85 years old and on a fixed income. However, I was promised that I could try in a few years to contact customer service again in case the measurements of the coils will have increased to an specific deepness. I wish I would have kept my 25 year old mattress!
Never purchase from Dormez-vous again
Never purchase from Dormez-vous again. The exchange/return is super complicated. Spent 3 hours to fill the form, take photos, and do measurements, pain of butt.
bad custmer service!!!!!
bad custmer service!!!!! they found all the excuses in the book not to replace my mattress.... terrible service never again!!!!
They do not accept return
They do not accept return
Terrible customer service 2nd mattress…
Terrible customer service 2nd mattress with a dip on one side each after 5 years. Rejected latest claim when the photo we sent was clearly 1 3/8” dip and they claimed 1 1/4” and would not honour the warranty. Will never deal with this company again. For the record I weigh 190lbs. Be warned do not believe their warranty info.
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About dormezvous.com
Découvrez une large gamme de matelas et Literie pour un sommeil parfait chez Dormez-vous. Confort et qualité au meilleur prix.
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Technology Stack
dormezvous.com uses 26 technologies across their website including HSTS, Sentry, PHP, and more.
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HSTS
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PHP
CDN
cdnjs
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Cloudflare
Advertising
Microsoft Ads, Pinterest Tag, TikTok Pixel, Facebook Pixel
Traffic & Audience
dormezvous.com receives approximately 309.5K monthly visitors and ranks #128,045 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:14 on the site.
The majority of dormezvous.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about dormezvous.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dormezvous.com directly at https://dormezvous.com.