earthjustice.org
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Earthjustice: The Law Firm for the Planet
How a 781-person nonprofit built a $295M legal machine to fight climate change
While most nonprofits petition and protest, Earthjustice sues. They've weaponized the legal system into a climate defense shield, operating as the largest nonprofit environmental law firm in America with a war chest that rivals Fortune 500 legal departments.
"Earthjustice doesn't just lobby for change—they litigate it into existence."
The Growth Engine
With 58% direct traffic and 294,998 monthly visits, Earthjustice has built extraordinary brand equity. People don't stumble upon them—they seek them out. That 58% direct figure is a trust signal that most advocacy orgs would kill for. Their top keyword 'earthjustice' alone drives 5,170 monthly searches, showing they own their brand in the digital space.
The Audience Paradox
Here's the fascinating data quirk: 'ACLU' appears as their third top keyword with 79,170 monthly searches—nearly 15x their own brand name. This reveals a strategic insight: Earthjustice is capturing civil liberties activists who understand environmental justice as an extension of human rights. They're not just building an environmental audience; they're converting the entire progressive legal ecosystem.
Their tech stack tells a story of modern digital advocacy. Built on Vite with Tailwind CSS and jQuery, they're running a lean, fast-loading operation that can scale. The use of New Relic suggests they obsess over performance—because in legal battles, a slow website is a lost donor, and lost donors mean lost lawsuits.
- Strategic keyword capture: They rank for 'ACLU' to siphon civil liberties traffic
- Direct traffic dominance: 58% direct shows they've built a movement, not just a website
- Elite talent acquisition: 'Earthjustice jobs' gets 760 monthly searches from mission-driven lawyers
Earthjustice is the blueprint for modern advocacy
They prove that deep expertise, legal mastery, and authentic mission beat vanity metrics every time. For founders and investors: stop chasing virality. Build institutional authority so powerful that your audience comes to you—direct.
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Meta Tags
Earthjustice: Because the earth needs a good lawyer
Earthjustice is the premier nonprofit public interest environmental law organization. We wield the power of law and the strength of partnership to protect people’s health, to preserve magnificent places and wildlife, to advance clean energy, and to combat climate change.
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About earthjustice.org
Earthjustice is the premier nonprofit public interest environmental law organization. We wield the power of law and the strength of partnership to protect people’s health, to preserve magnificent places and wildlife, to advance clean energy, and to combat climate change.
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Technology Stack
earthjustice.org uses 18 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS
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PHP
CMS
WordPress
Customer Support
Zendesk
Traffic & Audience
earthjustice.org receives approximately 295.0K monthly visitors and ranks #109,544 globally. The website has a bounce rate of 47% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 5:39 on the site.
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