easystore.co
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The 25-Person Powerhouse Owning Malaysian E-commerce
How easystore.co is quietly winning with a UCX-first approach against Shopify's global might
In a market dominated by Shopify's 5M+ monthly searches, a 25-person Malaysian startup is carving out a $1.2M revenue niche by solving one specific problem: the fragmented customer journey. Easystore.co isn't just another e-commerce platform—it's a Unified Customer Experience (UCX) engine designed for brands that need to connect with customers across every touchpoint, not just a storefront.
"They're not competing with Shopify on scale—they're winning on specificity. UCX is their wedge into a market that global giants overlook."
The UCX Wedge Strategy
Easystore's 71.2% traffic concentration in undefined (likely Malaysia/Southeast Asia) reveals a deliberate hyper-local focus. While Shopify chases global dominance, easystore.co builds deep regional moats. Their UCX approach—connecting shopping, engagement, and rewards in one unified journey—directly addresses the fragmented loyalty programs that plague Southeast Asian e-commerce. This isn't a feature; it's their entire identity.
The Traffic Paradox
Here's the contradiction: 50% direct traffic with only 44% organic search. For a platform whose main keyword 'easystore' gets just 9K monthly searches, this suggests a product-led growth motion. Users aren't finding them through SEO—they're being referred by existing merchants. The 1.5M backlinks (massive for a 25-person company) likely come from merchant sites linking back to their storefronts, creating a viral backlink loop that no traditional marketing could buy.
The tech stack tells a story of modern efficiency: Vite for build speed, PWA for mobile-first markets, and Tailwind/Bootstrap for rapid iteration. But the real insight is in the analytics layer—Hotjar, LinkedIn Insight Tag, and dual Google deployments suggest they're obsessively tracking the UCX journey itself, not just conversions. They're building data moats around customer behavior patterns that Shopify's generic analytics would miss.
- Revenue-to-employee ratio of $48K: lean but profitable in a capital-efficient market
- The 'cyberbiz' keyword (13K searches) reveals their competitive landscape—likely targeting regional players, not global giants
- 5% of traffic comes from 'easystore malaysia'—a branded geo-modifier that proves local market penetration
- PWA implementation suggests they're optimizing for mobile-first Southeast Asia where app stores are less dominant
The Stealth Unicorn Playbook
Easystore.co proves that in e-commerce infrastructure, depth beats breadth. They're not building a global platform—they're building the UCX layer for Southeast Asia's fragmented retail landscape. With 1.5M backlinks and 50% direct traffic, they've already achieved what most Series A startups spend millions on: product-market fit and organic growth. The question isn't whether they'll scale—it's whether they'll stay under the radar long enough to own the region's customer experience layer before the global giants wake up.
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https://www.easystore.co/assets/images/meta/meta-ucx.jpg
Meta Tags
UCX Win Customer Hearts With Every Shopping Moment | EasyStore
UCX (Unified Customer Experience) enable brands to connect with customers wherever they shop, engage, or redeem rewards, creating a unified shopping journey that drives customer loyalty.
UCX Win Customer Hearts With Every Shopping Moment
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About easystore.co
UCX (Unified Customer Experience) enable brands to connect with customers wherever they shop, engage, or redeem rewards, creating a unified shopping journey that drives customer loyalty.
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Technology Stack
easystore.co uses 21 technologies across their website including Ruby on Rails, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, Microsoft Ads, and more.
Backend Frameworks
Ruby on Rails
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel +2 more
Customer Support
Crisp
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
easystore.co receives approximately 338.9K monthly visitors and ranks #81,207 globally. The website has a bounce rate of 25% with visitors viewing an average of 14.0 pages per visit. Users spend an average of 10:39 on the site.
The majority of easystore.co's traffic comes from undefined, undefined, .
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