effectory.com
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Effectory: The Employee Feedback Giant You Haven't Heard Of
A €44M revenue company quietly dominating European HR analytics with 35K monthly visitors
While Silicon Valley chases AI hype, a Dutch company is quietly building a €44M empire on the most analog of metrics: employee sentiment. Effectory.com isn't chasing trends—it's measuring them, one survey at a time.
"They've turned employee feedback from a HR checkbox into a data science discipline—and the market is paying for it."
The Invisible Giant
Effectory operates in the shadows of enterprise HR. With 53% direct traffic, their customers aren't browsing—they're returning. This isn't a discovery play; it's a dependency. The 285 employees generate €154K in revenue per head, a metric that puts them in the elite tier of B2B SaaS efficiency.
The SEO Paradox
Here's the contradiction: 35% organic search traffic, but zero keyword data provided. Their top keyword? 'Mitarbeitergespräch vorlage' (employee conversation template)—German for 'template'. This reveals their playbook: they don't sell software; they sell frameworks. They own the 'how-to' content that HR managers search for, then convert them into platform users.
The tech stack tells a story of pragmatic evolution. jQuery still runs alongside modern Tailwind CSS and Bootstrap. This isn't a startup scrapping for MVP glory—it's a mature product that can't afford to break. The presence of Goober (a lightweight CSS-in-JS library) alongside jQuery suggests a hybrid architecture: legacy code that works, modern features layered on top. For founders, this is a lesson in technical debt management: don't rewrite what's profitable.
- Revenue-per-employee ratio of €154K suggests high-margin SaaS economics
- 53% direct traffic indicates strong brand loyalty and repeat usage
- German-language keywords dominate top search terms, hinting at DACH market dominance
- 285 employees for €44M revenue = lean operations with room for scaling
The Silent Acquisition Target
At €44M revenue with 285 employees, Effectory is the perfect bolt-on acquisition for any HR tech platform looking to add enterprise-grade feedback analytics to their suite. The question isn't whether they'll be bought—it's who gets there first.
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5 keywordsHow is Effectory's SEO?
Open Graph Image
https://www.effectory.com/wp-content/uploads/Effectory-Europe-leading-provider-of-employee-listening-solutions.jpg
Meta Tags
Effectory - Listen. Learn. Lead.
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About effectory.com
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Technology Stack
effectory.com uses 20 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Marketing Automation
HubSpot
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
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Traffic & Audience
effectory.com receives approximately 35.3K monthly visitors and ranks #711,100 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:58 on the site.
The majority of effectory.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about effectory.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit effectory.com directly at https://effectory.com.