esab.com
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ESAB: The 120-Year-Old Industrial Giant
A deep dive into the welding titan's $2.8B revenue machine and its digital transformation.
In an industry defined by molten metal and heavy machinery, ESAB isn't just surviving—it's digitizing. As a welding supplier founded in 1904, they’ve pivoted from pure hardware to a full-stack fabrication ecosystem, proving that even the most traditional sectors can scale digitally.
"They aren't selling welding machines; they're selling the infrastructure of modern fabrication."
The Traffic Paradox
With 252,000 monthly visits, ESAB’s traffic volume isn't viral—it's industrial. The dominance of 'direct' traffic (30%) signals a massive offline brand presence. Customers don't stumble upon ESAB; they type the URL. This is the hallmark of a legacy brand transitioning into a digital-first service provider, where the website acts as a portal for documentation, SDS sheets, and warranty registration rather than just a brochure.
Community & Education
ESAB isn't just shipping boxes. With a dedicated 'ESAB University' and a blog ecosystem, they are aggressively capturing search intent for technical queries. Ranking for terms like 'MIG welding flux core' and 'Alcotec wire' positions them as the authoritative knowledge hub. They own the conversation before the purchase happens.
The tech stack reveals a modern approach to legacy infrastructure. By leveraging Tailwind CSS, Vite, and PWA capabilities, ESAB is building a performant, mobile-ready experience for field engineers who need instant access to Safety Data Sheets (SDS). However, the reliance on jQuery suggests a hybrid architecture—bridging 120 years of data with modern web standards.
- The 'ESAB University' is a strategic moat, converting organic search traffic into certified loyalists.
- A 3.2/5 Trustpilot score suggests friction in the e-commerce experience or delivery logistics, a key area for optimization.
- Heavy use of Auth0 for login indicates a robust, enterprise-grade customer portal for warranty and registration.
The Verdict: A Titan in Transition
ESAB is successfully digitizing a century-old business, but the real opportunity lies in converting its massive offline brand equity into a seamless, high-NPS digital ecosystem.
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Traffic & Engagement
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Search Traffic
Top Organic Keywords
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Device Distribution
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5 keywordsHow is Esab's SEO?
Meta Tags
World-Leading Welding Supplier Since 1904 - ESAB UK
A world leader in welding and cutting equipment and consumables. We offer a complete line of fabrication solutions for virtually every application.
World-Leading Welding Supplier Since 1904
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Esab
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Contact Information
Reviews (1)
Customer service does not show promise for customers,
Submitted a technical inquiry about one of their products via their Norwegian site contact form. Received confirmation of submission, but no further contact. "Our ESAB representative will be in touch with you shortly. Assuring you of our best service."
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About esab.com
A world leader in welding and cutting equipment and consumables. We offer a complete line of fabrication solutions for virtually every application.
Company Overview
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Technology Stack
esab.com uses 26 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS
Backend Frameworks
ASP.NET
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
esab.com receives approximately 252.1K monthly visitors and ranks #180,829 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:58 on the site.
The majority of esab.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about esab.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit esab.com directly at https://esab.com.