etisalat.ae
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etisalat.ae: The 800lb Gorilla of UAE Telecom
A deep dive into the digital fortress of the UAE's dominant carrier
With over 3.6 million monthly visits and a 90% market share in its home territory, etisalat.ae isn't just a website—it's the digital backbone of the United Arab Emirates. But beneath the surface of this telecom behemoth lies a complex battle between legacy infrastructure and modern digital transformation.
"Monopoly power creates traffic volume, but rarely builds user love."
The Traffic Monopoly
etisalat.ae commands an extraordinary 90.6% share of its traffic from undefined sources—likely UAE residents who have no alternative. With 47% direct traffic, the brand is deeply embedded in daily life. Yet, the 45% organic search reveals a dependency on users actively seeking services, not just passive loyalty. The real story here is the lack of international footprint; this is a hyper-local giant with zero global ambition.
The Digital Divide
While the e& UAE app boasts 6 million users, the website's Trustpilot score of 1.3/5 paints a starkly different picture. This disconnect suggests a classic telco problem: captive customers trapped in a utility, not a service. The 656 reviews likely stem from billing disputes and service outages—pain points that a monopoly rarely feels compelled to fix quickly.
The rebrand from 'etisalat' to 'e&' signals a desperate attempt to evolve beyond a pipe provider into a tech lifestyle brand. However, the website's structure—dominated by 'quick pay' and 'recharge' keywords—reveals it's still very much a utility billing platform. The tech stack (jQuery, Bootstrap) suggests legacy systems fighting to keep up with modern expectations, despite the presence of analytics tools like Crazy Egg and Google Tag Manager.
- Monopolistic traffic patterns: 90% local dominance creates zero competitive pressure
- High volume, low sentiment: 3.6M visits vs 1.3 star rating signals deep user frustration
- Utility-first design: SEO focuses on 'quick pay' and 'recharge,' not experience or lifestyle
- Legacy tech stack: Heavy reliance on jQuery/Bootstrap hints at technical debt
The Unbreakable Moat
In a market with no competition, you don't need to be loved—you just need to exist. But as the UAE opens up to global tech giants, etisalat.ae's fortress walls are about to face their first real test.
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5 keywordsHow is Etisalat's SEO?
Meta Tags
e& (etisalat and ) UAE | Mobile plans, TV & Internet plans, WiFi & Smartphones
Buy etisalat postpaid plans, etisalat prepaid plans, etisalat internet packages, home wifi, quick pay and Iphones in UAE
Mobile plans, TV & Internet plans, WiFi & Smartphones
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Etisalat UAE
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Reviews (20)
Etisalat is the best mobile in UAE
As of today Etisalat is the best mobile company in UAE in comparison to the rest. Customer service is available and service center are available and everything is okay I didn't give them five star because of some practices when it comes to prices and billing..... Beside that I am very happy customer and I know for sure I will never switch to any other company
This is a review following 2 years use…
This is a review following 2 years use of their home Internet including changing address and subscription. The actual speed when it is set up is good but their customer service when having to cancel a subscription, which actually has expired is terrible. It is a shame because the product is good and the bad part should be easy to fix.
Be really careful with ETISALAT !
They added « 3 months free trial TVA packs add-ons » to my subscriptions I didn't see. Just saw this after a year and ask for a full refund as I didn't see those add-ons and never used them (I don't even have a tv) Obviously they can't do anything for this as it's not from their side. I tried to find a way with support team to have a refund or anything, but they CAN'T DO ANYTHING FOR THAT... Lol... A good company will always find a way to make customers satisfy, provide a partial refund or a discount for next months. Those guys don't care. Anyway, their strategies are close to scam, they charge you for things you don't want and aren't comprehensive after all. Be really careful with ETISALAT, this company provide good services, until the day you have an issue with them...
I would not like to give a star even
I would not like to give a star even. There is no negative points. I would like to give negative points. This company is really a fraud. Please never believe any phone calls from any of their office staff regarding a lottery prize win and lucky draw. They are complete fraud, scammers and liars. They are very unprofessional. They don’t know how to write an official letter. Their letters have thousand of spelling mistakes, no official email address, no office registration number and bar code or address . They write in the letters to customers how hard-working they are and how sincerely they are working for their valued customers which is really unrealistic and unprofessional. Their customer service number never responds to calls. On a very rare occasion, a person picked up this call at customer service number who speaks only punjaabi!!!!!!! How unrealistic and unprofessional!!!!! They will rob you off and will never refund. Please stay away from this fraud company.
Worst customer services...its been…
Worst customer service...its been month and half trying to cancel my internet connection..not happening... endless calls, chats still no one takes it seriously...out of frustration spoke with a supervisor also, still no cancellation...never have i seen incompetency like this
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About etisalat.ae
Buy etisalat postpaid plans, etisalat prepaid plans, etisalat internet packages, home wifi, quick pay and Iphones in UAE
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Technology Stack
etisalat.ae uses 22 technologies across their website including jsDelivr, DoubleClick Floodlight, Microsoft Ads, Magento, and more.
CDN
jsDelivr
Advertising
DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, Twitter Pixel +4 more
E-commerce & Payments
Magento
Analytics & Marketing
AppDynamics, Crazy Egg, Google Tag Manager, Google Analytics
Tag Managers
Adobe Launch
Performance
Lazy Loading
Traffic & Audience
etisalat.ae receives approximately 3.7M monthly visitors and ranks #13,623 globally. The website has a bounce rate of 58% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 8:14 on the site.
The majority of etisalat.ae's traffic comes from undefined, undefined, .
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This page provides publicly available information about etisalat.ae. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit etisalat.ae directly at https://etisalat.ae.