evino.com.br
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Evino: Brazil's Wine Titan
How a data-driven approach is disrupting the $2B wine market
While most wine retailers rely on tradition, Evino built a $43M empire by treating wine as a data problem to solve. They don't just sell bottles; they algorithmically curate them, challenging the old-world mystique with new-world efficiency.
"Evino isn't selling wine; they're selling the confidence of a recommendation engine in a bottle."
The SEO Moat
Evino captures a massive 41% of its traffic from organic search, a testament to its content strategy. By dominating high-intent keywords like 'vivino' (95K volume) and 'vinhos' (5.8K volume), they intercept users at the moment of curiosity. This isn't accidental; it's a calculated war for attention where the blog is the battlefield and the checkout cart is the victory flag.
The Direct-to-Consumer Fortress
With 46% direct traffic, Evino has achieved the holy grail of e-commerce: brand loyalty. Nearly half of their visitors type 'Evino' directly into their browser. This indicates a sticky user experience and a successful 'Clube Evino' subscription model that transforms one-time buyers into recurring revenue streams, insulating them from the volatility of ad spend.
The competitive landscape is fierce. Vivino, the global giant, casts a long shadow with 95K monthly searches in Brazil alone. Yet, Evino holds its ground by localizing the experience. They leverage tech stacks like Ant Design and PWA capabilities to create a seamless mobile experience, catering to a market that increasingly shops on smartphones. Their social presence across Twitter, YouTube, Facebook, and Instagram shows a multi-channel approach to brand building.
- Algorithmic Curation: Rigorous selection processes replace the traditional sommelier.
- Hybrid Traffic Model: A rare balance of organic discovery (41%) and direct loyalty (46%).
- Tech-Forward Stack: Utilizing Vite, PWA, and Material UI for a snappy, app-like web experience.
- B2B Expansion: A dedicated sales team (Marcelo Holtz) diversifies revenue beyond direct consumer sales.
The Verdict: A Scalable Blueprint
Evino proves that even the most traditional industries can be conquered with the right tech stack and SEO dominance.
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//img.evino.com.br/evino/image/upload/w_400,h_400,c_pad/v1/web/assets/logo/Evino_PNG_600px_Preto.png
Meta Tags
Evino - Vinhos Online com Descontos Exclusivos
Compre os melhores vinhos online na Evino. Produtos rigorosamente selecionados por nossos especialistas, com preços exclusivos e inferiores aos de mercado.
Compre os melhores vinhos online na Evino. Produtos rigorosamente selecionados por nossos especialistas, com preços exclusivos e inferiores aos de mercado.
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About evino.com.br
Compre os melhores vinhos online na Evino. Produtos rigorosamente selecionados por nossos especialistas, com preços exclusivos e inferiores aos de mercado.
Company Overview
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Technology Stack
evino.com.br uses 28 technologies across their website including Cloudinary, Font Awesome, Google Fonts, HSTS, and more.
Media
Cloudinary
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Framer
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, Awin, Microsoft Ads, LinkedIn Insight Tag +3 more
Traffic & Audience
evino.com.br receives approximately 673.9K monthly visitors and ranks #75,110 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:58 on the site.
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