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The $5.5M Bet on Human Behavior
Why ExecVision is betting big on coaching over automation in a crowded market
In a world obsessed with AI replacing sales reps, ExecVision is making a counterintuitive bet: that human behavior change is the only sustainable competitive advantage. With just 5 employees and $5.5M in funding, they're not trying to out-Gong Gong—they're trying to out-coach them.
"They're not building another conversation recording tool—they're building a coaching platform that happens to record conversations."
The Traffic Paradox
ExecVision's traffic tells a story of focused intent. With 58% direct traffic and only 9,391 monthly visits, they're not playing the SEO game. Their top keywords reveal a telling pattern: 'gong sales' (1,260 monthly searches) and 'sales methodologies' (1,010). They're not chasing volume—they're capturing the exact moment when buyers are comparing alternatives. This is surgical targeting, not spray-and-pray.
The 5-Person Powerhouse
With just 5 employees and $5.5M in funding, ExecVision is operating at a 22% employee-to-funding ratio that would make most VCs blush. CEO David Stillman, founder Steve Richard, and content specialist Emily Lewis aren't building a sales machine—they're building a precision instrument. This isn't a company trying to scale through headcount; it's a team trying to scale through leverage.
Their tech stack tells the same story. jQuery, Tailwind, Bootstrap—no fancy AI frameworks or massive infrastructure. They're building a focused product for a specific problem: making sales coaching actually work. The 29% organic traffic suggests they're not relying on content marketing to survive—they're relying on product-market fit.
- They're not chasing the AI hype—they're doubling down on human coaching
- Their traffic strategy is surgical: capture buyers at the comparison stage
- With $5.5M and 5 people, they're betting on leverage over scale
- Direct traffic dominance suggests strong word-of-mouth in niche circles
The Coaching Bet
In a market racing toward automation, ExecVision is betting that the best sales teams will still be built, not bought. With $5.5M in the bank and a laser focus on human behavior change, they're not trying to win the conversation intelligence race—they're trying to redefine what winning looks like.
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ExecVision | Conversation Intelligence That Drives Behavior Change
ExecVision is the only conversation intelligence platform designed to deliver measurable results through human behavior change. Learn how it can help your organization.
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About execvision.io
ExecVision is the only conversation intelligence platform designed to deliver measurable results through human behavior change. Learn how it can help your organization.
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execvision.io uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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execvision.io receives approximately 9.4K monthly visitors and ranks #2,181,223 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:58 on the site.
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