exein.io
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Exein: The Embedded Security Brain
A 44-person startup building the OS for IoT security, powered by AI and edge computing.
While the world worries about cloud breaches, Exein is securing the invisible layer: the firmware inside your smart devices. They aren't selling a firewall; they're building the immune system for the trillion-dollar IoT market.
"Exein treats cybersecurity not as a perimeter defense, but as a biological function inherent to the device itself."
The Architecture: Edge-Native Security
Unlike legacy AV solutions that rely on cloud connectivity, Exein runs directly on the device. Their tech stack reveals a modern, lightweight approach—using Vite, Tailwind, and jQuery to manage their own platform, while their core agent is designed for embedded Linux. This architecture ensures security persists even when the device is offline, a critical requirement for industrial and medical IoT.
Market Position: The Niche Aggressor
With a global rank of ~1.2M, Exein isn't chasing broad web traffic; they are targeting high-value B2B contracts. The organic search data tells the story: queries like 'red directive on packaging' and 'exein series' suggest they are winning deals in the EU automotive and industrial sectors. They are capitalizing on the EU's strict Cyber Resilience Act, positioning themselves as the compliance bridge for hardware manufacturers.
The company’s social footprint—particularly on GitHub and LinkedIn—shows a blend of deep engineering credibility and aggressive sales expansion. With key hires like Dustin Tseng (Head US Sales) and Alex Neidhardt (Country Manager DACH), they are clearly bifurcating their strategy: dominating the European regulatory market while expanding into the US tech corridor.
- Embedded-First: Runs directly on the device (firmware level), not the network.
- AI-Powered: Uses machine learning to detect anomalies in real-time behavior.
- Compliance Ready: Tailored for the EU's Cyber Resilience Act and upcoming FDA guidelines.
The Verdict: A High-Signal Bet
With $4.7M in revenue and a focused team, Exein is executing a precision strike on the IoT security vacuum.
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IoT Security for Embedded Devices | Exein
Protect your IoT devices in real time with Exein’s AI-powered embedded cybersecurity platform. Secure your connected products and ensure compliance today.
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About exein.io
Protect your IoT devices in real time with Exein’s AI-powered embedded cybersecurity platform. Secure your connected products and ensure compliance today.
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exein.io uses 24 technologies across their website including HSTS, Webflow, cdnjs, unpkg, and more.
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exein.io receives approximately 22.8K monthly visitors and ranks #1,284,578 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:25 on the site.
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