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fairphone.com
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fairphone.com

27 technologies
VerifiedGrowingVisit1.8M/mo$54M18927 Tech25 Leads
Deep Dive

Fairphone: The Ethical Unicorn

How a Dutch company built a $54M ethical smartphone empire without chasing specs

Fairphone isn't selling a smartphone—they're selling a rebellion against planned obsolescence. With 1.7M monthly visitors and a 4.3-star Trustpilot rating from 27,000+ reviews, they've proven ethics can be profitable in tech's most disposable industry.

1.78M
monthly visits
$54.4M
annual revenue
189
employees
57%
organic search traffic

"Fairphone proves that in an industry obsessed with 'more', the most radical move is building 'less'—and making it last."

The Traffic Paradox

Despite ranking #29,993 globally (not top-tier for consumer tech), Fairphone commands premium organic traffic. Their 57% organic search share reveals a community actively seeking ethical alternatives—not just browsing. The top keyword 'fairphone' (109K monthly searches) shows brand loyalty that paid ads can't buy. This is a movement, not just a product.

The Community-First Model

With 27,096 Trustpilot reviews averaging 4.3/5, Fairphone's community is its moat. Unlike Apple's 1.4B iPhones, Fairphone's 189 employees serve a niche that values repairability over specs. Their social presence spans TikTok to LinkedIn, but the real story is in their blog—where they transparently document supply chain challenges, turning customers into advocates.

Fairphone's tech stack reveals their priorities: jQuery and Tailwind CSS over bleeding-edge frameworks, Google Analytics over invasive tracking. They're not building for Silicon Valley trends—they're building for longevity. The free Fairbuds bundle with Gen. 6 isn't a gimmick; it's an ecosystem play targeting audio waste.

  • 1.78M monthly visits with 57% organic (community-driven growth)
  • Top 3K global rank despite zero mass-market advertising
  • 4.3/5 stars from 27K+ reviews (ethical positioning works)
  • $54M revenue with just 189 employees (lean operations)
No mass-market ad spend
Modular, repairable design
No flagship processor specs
Fairtrade gold & conflict-free minerals
No carrier partnerships
7-year software support promise

The Unfair Advantage

While competitors chase Moore's Law, Fairphone built a different law: ethics scales when you treat customers as stakeholders, not transactions.

What tech stack does Fairphone use?

44 detected
Error Tracking1
Programming Languages1
CDN1
Customer Support1
Reviews1
E-commerce & Payments2
A/B Testing1
Web Standards1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics17
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
S
Snapchat Pixel
R
Reddit Pixel
G
Google APIs
G
Google Tag Manager
G
Google Static
H
Hotjar
T
TikTok Pixel
S
Snapchat
R
Reddit
A
Analytics Service
G
Google AdSense
Z
Zendesk

How much traffic does Fairphone get?

Traffic & Engagement

1.8M
Monthly Visits
3.4
Pages/Visit
1:38
Avg. Duration
31%
Bounce Rate
Monthly Traffic Trend+41%
1.3M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.8M
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
34%
Social
2%
Referrals
5%
Email
0%
Paid
1%

Where is Fairphone's audience located?

🌍19.6%
🌍10.0%
🌍9.0%
🌍8.4%
🌍7.4%

What keywords does Fairphone rank for?

5 keywords
1fairphone109.9K vol$0.40
2fairphone 636.9K vol$0.60
3fair phone9.1K vol$0.41
4fairphone 513.5K vol$0.67
5fairbuds xl9.4K vol$2.36

How is Fairphone's SEO?

Open Graph Image

OG Image preview
og:image

https://shop.fairphone.com/web/image/website/2/logo

Meta Tags

title37 chars

Buy the Fairphone. Get free Fairbuds.

description154 chars

Choose our best smartphone yet, now with a better audio experience for free. Now when you buy the new Fairphone (Gen. 6), you get a free pair of Fairbuds.

languageEN-US

H1 Tags

h1Buy The Fairphone, get free Fairbuds
h1Buy The Fairphone, get free earbuds

Who works at Fairphone?

Loading leads...

What do customers think of Fairphone?

Fairphone

Fairphone

4.3
27,096 reviews
✓ Claimed

Categories

Telephone Company#5Electronics Company#14

Activity & Engagement

Reply Rate
98.83227176220807%
Avg. Reply Time
16.0 days
Claimed Date
7/31/2019

Contact Information

Address:
van Diemenstraat 200
Amsterdam, NL

Reviews (20)

Filter by rating:
Mat
1/21/2026
🇦🇹 Austria2 reviewsOrganicUnverified
Experience date: 1/21/2026
fp 6 with e/os

fp 6 with e/os

Alison McCrea
1/21/2026
🇬🇧 United Kingdom1 reviewsInvitationApiVerified
Experience date: 1/16/2026
Competent despatch and delivery.

Competent despatch and delivery.

Giacinto Boccia
1/21/2026
🇮🇹 Italy2 reviewsInvitationApiVerified
Experience date: 1/15/2026
The smartphone for people who care

Fairphone is a very well known brand of repairable and sustainable phones, their products are designed to be disassembled and serviced for a prolonged service life, which is exactly what we need from our smartphones now that their performance almost plateaued. Besides, they now partner with Murena to offer an alternative OS that doesn't rely on Google or other US companies for its base functions, while still being Android (so you can install most apps), this is great!

Tim James
1/21/2026
🇬🇧 United Kingdom13 reviewsInvitationApiVerified
Experience date: 1/16/2026
It was delivered on time and in one…

It was delivered on time and in one piece Thank you

Dietmar
1/21/2026
🇩🇪 Germany1 reviewsInvitationApiVerified
Experience date: 1/15/2026
Product as expected

Quick shipment. Product as expected

Frequently Asked Questions about Fairphone

What is Fairphone's Revenue?
Fairphone generates approximately $54M in annual revenue. With 189 employees, that's $288,037 per employee.
What does Fairphone do?
Choose our best smartphone yet, now with a better audio experience for free. Now when you buy the new Fairphone (Gen. 6), you get a free pair of Fairbuds.
How fast is Fairphone growing?
Fairphone employee count has changed by 6% year over year.
What technologies does Fairphone use?
Fairphone uses 27 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, Google Fonts, HSTS, reCAPTCHA, Sentry.
Who are Fairphone's competitors?
Fairphone's main competitors include Heliox Power Products, Heliox, CDS electronics, Prolumia, De Keizer Marine Engineering. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fairphone?
Fairphone has a Trustpilot score of 4.3 out of 5 (4 stars) based on 27,096 customer reviews.

Export Data

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How to contact Fairphone?

What are Fairphone's key pages?

Export fairphone.com Data

Download the complete tech stack, analytics, leads, and company data for fairphone.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About fairphone.com

Choose our best smartphone yet, now with a better audio experience for free. Now when you buy the new Fairphone (Gen. 6), you get a free pair of Fairbuds.

Company Overview

fairphone.com
Website
computers_electronics_and_technology
Industry
#29,993
Global Rank
1.8M
Monthly Visitors
27
Technologies
25+
Employees

Contact fairphone.com

Technology Stack

fairphone.com uses 27 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Sentry, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS, reCAPTCHA

Error Tracking

Sentry

Programming Languages

PHP

CMS

Contentful

CDN

unpkg

Traffic & Audience

1.8M
Monthly Visits
31%
Bounce Rate
3.4
Pages/Visit
1:38
Avg. Duration

fairphone.com receives approximately 1.8M monthly visitors and ranks #29,993 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:38 on the site.

The majority of fairphone.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fairphone.com?
Choose our best smartphone yet, now with a better audio experience for free. Now when you buy the new Fairphone (Gen. 6), you get a free pair of Fairbuds.
What technologies does fairphone.com use?
fairphone.com uses 27 technologies including Font Awesome, Google Fonts, HSTS, reCAPTCHA, and 21 more. View the full tech stack analysis above.
How do I contact fairphone.com?
You can contact fairphone.com through their contact page.
What are fairphone.com's social media accounts?
fairphone.com is active on tiktok, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is fairphone.com hiring?
Check fairphone.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is fairphone.com?
fairphone.com receives approximately 1.8M monthly visitors and ranks #29,993 globally. Traffic is growing by 39.4% month-over-month.

Related Searches

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This page provides publicly available information about fairphone.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fairphone.com directly at https://fairphone.com.