fairwayiq.com
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FairwayIQ: The $14M Efficiency Play
How a 13-person team is using AI to fix golf's $10B pace-of-play problem
Golf courses lose $10B annually to slow play and turf mismanagement. FairwayIQ isn't just tracking carts—it's building an AI brain for the entire course, squeezing 15 minutes off rounds and $14M in labor savings while doing it.
"They're not selling GPS. They're selling a 20% reduction in turf costs and a 15-minute faster round—that's a $14M labor arbitrage play disguised as SaaS."
The Data Flywheel
With only 6,699 monthly visits but 64% direct traffic, FairwayIQ has built a moat through word-of-mouth in a hyper-niche B2B segment. Their 350+ properties generate network effects—every course improves the AI models for turf optimization and pace prediction. This isn't a traffic game; it's a data depth game. The 26% organic traffic from high-intent queries like 'green fee' (880 volume) shows they're capturing operators actively hunting solutions.
Founder-Led Distribution
David Vanslette and his 12-person crew are executing a classic vertical SaaS playbook: solve one painful, expensive problem for a fragmented market. No enterprise sales theater, no feature bloat. They're building for the golf course superintendent who wants to save 20% on turf costs and the pro shop manager desperate to speed up play. The team size vs. revenue ($0.4M) signals early-stage hyper-efficiency—likely $30k+ ACV with high retention.
The tech stack is pragmatic—jQuery, Bootstrap, and Tailwind suggest a ship-fast, iterate-faster mentality. They're not wasting cycles on bleeding-edge frontend frameworks. Hotjar and LinkedIn Insight Tag reveal a disciplined growth motion: watch the operator behavior, retarget the decision-maker. This is a team optimizing for cash flow and product-market fit, not vanity metrics.
- AI-driven GPS isn't the product—it's the data collection layer for turf and pace optimization
- 64% direct traffic proves they're winning on referrals, not SEO hacks
- 13 people, $0.4M revenue = ~$30k ACV with minimal burn
- Trustpilot absence is a red flag for social proof at scale
- Undefined country data suggests traffic is US-heavy but analytics is messy
This is a $50M exit in the making
FairwayIQ is building a data moat in a $25B industry. If they can scale to 1,500 courses with 80% gross margins, they're a prime acquisition target for TeeSoft or Lightspeed. The question isn't product—it's sales velocity.
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Meta Tags
Golf Cart GPS for Golf Course Operators | FAIRWAYiQ
AI-powered golf cart GPS system for course operators. Improve pace of play by 15 min, reduce turf costs 20%, save $14M in labor. Trusted by 350+ properties.
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About fairwayiq.com
AI-powered golf cart GPS system for course operators. Improve pace of play by 15 min, reduce turf costs 20%, save $14M in labor. Trusted by 350+ properties.
Company Overview
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Technology Stack
fairwayiq.com uses 23 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
fairwayiq.com receives approximately 6.7K monthly visitors and ranks #3,274,604 globally. The website has a bounce rate of 79% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:13 on the site.
The majority of fairwayiq.com's traffic comes from .
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