fanatiz.com
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Fanatiz: The Niche Titan of Latin Sports Streaming
How a 21-person team built a $2.2M revenue engine serving a global diaspora.
In a world dominated by Disney+ and Netflix, Fanatiz carved out a lucrative kingdom by betting on one thing: the insatiable global hunger for Latin American soccer. This isn't just a streaming service; it's a cultural lifeline for millions of fans locked out of their home leagues.
"Fanatiz proves that you don't need to outspend the giants; you just need to serve a community they ignore."
The Diaspora Engine
The traffic data reveals a fascinating story. With 53% of traffic being direct—far above the industry average—Fanatiz isn't relying on paid acquisition. Fans aren't stumbling upon them; they are actively typing 'fanatiz' into their browsers. This is a retention-driven business, fueled by the expat community and fans of specific leagues like the Copa Libertadores who can't access local broadcasts.
The Niche Wedge
While Amazon buys the NFL and Apple secures MLS, Fanatiz targets the underserved. They hold rights to the Liga Profesional de Argentina and Brasileirão—leagues with massive global followings but fragmented distribution. By focusing on specific regions (LATAM, USA, Europe) rather than global ubiquity, they keep rights costs manageable and margins healthy.
The technology stack is modern but pragmatic. Built on Next.js for performance, they integrate heavy-hitting tracking pixels (Facebook, TikTok, Twitter) to optimize ad spend. However, the user experience tells a different story. The Trustpilot rating of 1.7/5 suggests a product that works, but struggles with the friction inherent in geo-restricted sports streaming—buffering issues, login problems, and device compatibility are frequent pain points.
- The 'Direct Traffic' Dominance: 53% of users come directly, indicating a loyal, repeat audience rather than a churn-and-burn acquisition model.
- The Misspelling Traffic: 1,310 monthly searches for 'fantiz' (a typo) proves brand recognition is high enough that users will fight autocorrect to find them.
- The Device Agnostic Approach: Native apps for Roku, Fire TV, and Apple TV show they understand that sports fans watch on the biggest screen in the house, not just mobile.
The Blueprint for Vertical Streaming
Fanatiz demonstrates the power of vertical integration in media. They aren't trying to be everything to everyone. They are the definitive source for a specific passion, and in the fragmented world of streaming, that specificity is their greatest asset—and their moat.
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Watch live Soccer games in your TV and phone | Fanatiz
Watch live soccer games and sports like Copa Libertadores, Liga Profesional de Argentina, Brasileirāo, Ligue 1 and more. Watch on Web, Apple TV, Roku, Fire TV, Android, iOS.
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Reviews (17)
Terrible service and disrespectful…
Terrible service and disrespectful staff. The customer service refused to provide service for the most crucial game of the league, despite my full subscription. They told me I was supposed to accept whichever game they selected for me - no matter what terrible decision they made. Most importantly, they ignored my emails and replied after the game was over. I decided to cancel my subscription and delete my account. The system is garbage. It did not let me cancel my subscription. I asked them to do it manually. Not surprisingly, they ignored. My account still appears active. Terrible service. Disrespectful staff. Waste of time and money.
Poor Service
Their subscription for Ecuador Serie A is overpriced garbage. They don't make it clear that there are no match replays or highlights before subscribing. Also, the streams seem to jump and stutter quite frequently.
Still charging me after 6 months of cancellation. I cancelled my subscription 6 months…
I cancelled my subscription 6 months ago and they are STILL CHARGING MY CARD $9.99 monthly. I tried to dispute the charges from my bank account. They have no customer support or any type of help page for financial topics. They are scammers and I am looking to SUE.
Garbage
I subscribed to watch Colombian games on demand (because who the heck has time to watch live games on the XXI century?), and despite they said it was possible I wasn't able to watch. In addition, live games' quality are poor, the app is cumbersome, the hide score option doesn't fully work. Sometimes hide the scores and sometimes doesn't after disabling the option from settings. They don't offer refunds because their purpose is to mislead users. Scammers!
From my TV
From my TV, I was only able to hear, and no images, so I used my phone, kept losing signal, and images froze several times, I wasted $30
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About fanatiz.com
Watch live soccer games and sports like Copa Libertadores, Liga Profesional de Argentina, Brasileirāo, Ligue 1 and more. Watch on Web, Apple TV, Roku, Fire TV, Android, iOS.
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Technology Stack
fanatiz.com uses 18 technologies across their website including Font Awesome, PHP, Strapi, and more.
Fonts
Font Awesome
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PHP
CMS
Strapi
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Email Marketing
Customer.io
Advertising
Snapchat Pixel, Twitter Pixel, TikTok Pixel, Facebook Pixel
Traffic & Audience
fanatiz.com receives approximately 398.0K monthly visitors and ranks #109,538 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:46 on the site.
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