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Fibrus: The £463M Full Fibre Challenger
How a Northern Irish ISP is betting on local support over national scale
In a market dominated by BT and Virgin Media, Fibrus isn't just another ISP—it's a £463M backed challenger proving that in broadband, 'local' is the new 'national'.
"Fibrus isn't building a network—it's building a community."
The Growth Paradox
With 126,297 monthly visits and a #291,926 global rank, Fibrus defies the 'scale at all costs' playbook. Their traffic is 88% concentrated in undefined regions, suggesting a deliberate hyper-local strategy rather than national ambition. This isn't a bug—it's a feature: deep penetration in underserved markets before expanding outward.
The Human Infrastructure
433 employees generating $175.9M in revenue means $406K revenue per employee—exceptional for an ISP. While competitors automate, Fibrus doubles down on 'Local Support' as a core value proposition. Their leadership team (COO, CSO, Chief Network Architect) suggests operational excellence over pure tech disruption.
The tech stack reveals a pragmatic approach: jQuery and Tailwind CSS dominate, suggesting a focus on functional speed over flashy innovation. Their PWA implementation shows they understand their users—likely in areas where mobile connectivity matters more than desktop experiences. The 50/43 organic/direct traffic split is telling: strong brand recall but still relying on search for discovery.
- Funding: £463M (Series B, 2022) from major infrastructure investors
- Revenue: $175.9M with lean operations (433 employees)
- Trust: 16,210 Trustpilot reviews at 4.4/5—rare for ISPs
- Strategy: Hyper-local focus before national expansion
The Playbook That Could Work
Fibrus proves infrastructure-heavy businesses win by owning geography, not just technology. Their £463M war chest is for building local moats, not chasing national vanity metrics.
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Fibrefast Full Fibre Broadband | Fibrus
We provide Fibrefast Full Fibre Broadband. Fibrefast speed, Hypervalue and Local Support. Check your postcode for availability and broadband deals today.
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Reviews (20)
Polite & tidy engineer
Polite & tidy engineer Speedy set up
Spoke to a lovely friendly gentleman…
Spoke to a lovely friendly gentleman who rang me back when we got cut off solved all my internet problems
Very quick service and professional
Very quick service and professional. Engineers very well mannered and polite. Would highly recommend. A***
Your technicians were efficient and…
Your technicians were efficient and courteous
Efficient service
Efficient service - the engineer who fitted the system was exceptionally fast and very helpful. Stuart explained the system very clearly and was very efficient and tidy.
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About fibrus.com
We provide Fibrefast Full Fibre Broadband. Fibrefast speed, Hypervalue and Local Support. Check your postcode for availability and broadband deals today.
Company Overview
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Technology Stack
fibrus.com uses 27 technologies across their website including Vimeo, Font Awesome, Adobe Fonts, HSTS, and more.
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Vimeo
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Font Awesome, Adobe Fonts
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PHP
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Traffic & Audience
fibrus.com receives approximately 126.3K monthly visitors and ranks #291,926 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:12 on the site.
The majority of fibrus.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fibrus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fibrus.com directly at https://fibrus.com.