finabilityus.org
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FinAbility: The Financial OS for Abuse Survivors
A $1.6M revenue, 13-person team building economic independence for survivors.
FinAbility isn't just a fintech app; it's a financial sanctuary for survivors of domestic violence. In a world where financial abuse is the invisible chain keeping victims trapped, founder Stacy Sawin is building the tools to break it.
""Financial abuse is a tactic used in 99% of domestic violence cases. FinAbility is the antidote.""
The Survivor-First Strategy
FinAbility targets a specific, high-need demographic: survivors of domestic violence. Their search data reveals the pain points—'financial abuse signs' and 'support groups for financially abused people'—are key drivers. Unlike generic budgeting apps, they offer trauma-informed financial mentorship, recognizing that money trauma is a barrier to independence.
Lean Growth, Heavy Impact
With a team of just 13, FinAbility generates $1.6M in revenue. This implies a revenue-per-employee of ~$123,000—high for the non-profit tech sector. They rely heavily on organic search (50% of traffic) and direct visits, suggesting a strong word-of-mouth engine within the survivor community and referral networks.
The tech stack is pragmatic: WordPress with Tailwind and Bootstrap for rapid UI development, Google Analytics for tracking, and Zendesk for support. It’s not over-engineered; it’s built for resilience and ease of access. The focus is on functionality over flash, prioritizing accessibility for users who may be accessing resources on compromised devices or limited bandwidth.
- Trauma-informed financial tools: Moving beyond spreadsheets to psychological safety.
- Mentorship programs: Connecting survivors with peers and guides.
- Savings programs: Structured to rebuild credit and safety nets.
- Community focus: Active presence on Facebook and LinkedIn for support.
The Unsexy Billion-Dollar Problem
FinAbility solves the intersection of safety and money. It’s not just a charity—it’s essential infrastructure for independence.
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FinAbility | Financial Empowerment for Survivors of Domestic Violence
FinAbility empowers survivors of domestic violence with free, trauma-informed financial tools, mentorship, and savings programs to build long-term security, independence, and joy.
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About finabilityus.org
FinAbility empowers survivors of domestic violence with free, trauma-informed financial tools, mentorship, and savings programs to build long-term security, independence, and joy.
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finabilityus.org uses 22 technologies across their website including AccessiBe, Adobe Fonts, Google Fonts, Webflow, and more.
Accessibility
AccessiBe
Fonts
Adobe Fonts, Google Fonts
CMS
Webflow
CDN
cdnjs
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Translation
Weglot
Traffic & Audience
finabilityus.org receives approximately 2.8K monthly visitors and ranks #4,379,326 globally. The website has a bounce rate of 25% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:55 on the site.
The majority of finabilityus.org's traffic comes from .
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