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finn.auto
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finn.auto

32 technologies
VerifiedGrowingVisit71.4K/mo$202M48132 Tech
Deep Dive

FINN: The $900M Car Subscription Play

How a German startup is redefining car ownership with a $149/month model

While the auto industry obsesses over selling $60,000 vehicles, FINN quietly built a $200M revenue business renting them for $149/month. This isn't car leasing—it's a radical rethinking of mobility.

$908M
total funding
$201.6M
annual revenue
71%
direct traffic
4.1/5
Trustpilot rating

"They're not selling cars—they're selling freedom from car ownership."

The Customer Paradox

FINN's traffic reveals a fascinating behavioral split: 71% direct traffic versus only 13% organic search. This isn't a discovery brand—it's a destination. Customers don't search for 'car subscription' and find FINN; they come directly to FINN when they've already decided they want out of traditional ownership. The search data confirms this: their top keywords are 'finn login' (230 monthly searches) and 'finn impressum' (120 searches)—existing customers, not prospects.

The $908M Bet

With 481 employees and nearly $1B in funding, FINN is one of Europe's most capitalized auto-tech startups. But here's the contrarian take: their revenue-to-funding ratio ($201M revenue on $908M funding) suggests they're still in growth-at-all-costs mode, not profitability. The 4,725 Trustpilot reviews (4.1/5) show they're executing well on the customer experience, but the real question is whether this capital-intensive model can ever achieve the margins of traditional dealers.

What makes FINN unique isn't the subscription model itself—it's the 'Rundum-Sorglos' (all-round carefree) packaging. They've taken the most painful parts of car ownership—maintenance, insurance, registration—and bundled them into a single monthly payment. Haustürlieferung (doorstep delivery) isn't a feature; it's the entire value proposition. In a market where dealers still make customers come to them, FINN flips the script entirely.

  • 71% direct traffic indicates strong brand recall and repeat usage
  • 4,725 Trustpilot reviews show scale of customer touchpoints
  • 481 employees for $201M revenue = ~$418K revenue per employee
  • Top keywords are all brand-driven, not category-driven
Doesn't own the car inventory (OEM partnerships only)
Zero dealership friction for customers
Heavy capital requirements for fleet acquisition
Predictable recurring revenue model
Low organic discovery (13% search traffic)
4,725 reviews proving operational execution

The Real Disruption Isn't Technology—It's Trust

FINN's $908M war chest buys them time to prove that customers will pay a premium for convenience, but the 71% direct traffic suggests they're already winning the most important battle: making car ownership obsolete.

What tech stack does Finn use?

61 detected
Security1
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Forms1
Customer Support1
Web Standards2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics29
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
S
Segment
M
Microsoft Clarity
R
Reddit Pixel
M
Microsoft Ads (Bing)
H
HubSpot
G
Google Static
G
Google Tag Manager
G
Google Analytics
A
Analytics Service
L
LinkedIn Insight Tag
L
LinkedIn
G
Google DoubleClick
H
HubSpot
T
TikTok Pixel
T
Tracking Service
B
Bing
R
Reddit
T
Tracking Pixel
F
Facebook Pixel
M
Microsoft Clarity
F
Facebook

How much traffic does Finn get?

Traffic & Engagement

71.4K
Monthly Visits
5.5
Pages/Visit
7:04
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend-1%
72.0K
Oct 2025
Oct
55.7K
Nov 2025
Nov
71.4K
Dec 2025
Dec

Traffic Sources

Search
13%
Direct
71%
Social
0%
Referrals
15%
Email
0%
Paid
1%

Where is Finn's audience located?

🌍99.6%
🌍0.2%
🌍0.1%
🌍0.0%

What keywords does Finn rank for?

5 keywords
1finn impressum120 vol
2finn login230 vol
3jobauto660 vol$0.80
4finn gmbh890 vol$6.57
5finnn email20 vol

How is Finn's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.cosmicjs.com/880c6090-692e-11f0-b181-85c066c72332-AutoAboFINN.png

Meta Tags

title58 chars

Auto Abo von FINN: Rundum-Sorglos | Neuwagen ab 149 €/mtl.

description158 chars

Entdecke ultimative Flexibilität mit dem Auto Abo von FINN. ✓Traumauto im Rundum-Sorglos-Paket ✓Haustürlieferung ➤ Jetzt günstige Angebote ab 149 € entdecken!

languageDE-DE

H1 Tags

h1Das Auto Abo von FINN

Schema Types

ProductBreadcrumbListFAQPage

Who works at Finn?

Loading leads...

What do customers think of Finn?

FINN

FINN

4.1
4,725 reviews
✓ Claimed

Categories

Auto Broker#1Car Dealer#11Motor Vehicle Dealer#9Auto Market#10Car Leasing Service#4

Activity & Engagement

Reply Rate
96.27329192546584%
Avg. Reply Time
3.0 days
Claimed Date
3/28/2023

Contact Information

Address:
DE

Reviews (20)

Filter by rating:
Adrian
1/12/2026
🇩🇪 Germany5 reviewsInvitationApiVerified2 reviews on this domain
Experience date: 1/7/2026
Alles easy!!

Alles easy!!

Company Response1/13/2026

Hallo Adrian, vielen herzlichen Dank für Ihr tolles Feedback und die Bewertung. Es freut uns sehr zu hören, dass alles reibungslos verlief. Wir wünschen Ihnen weiterhin viel Freude und freuen uns darauf, Sie auch in Zukunft als zufriedenen Kunden zu betreuen. Viele Grüße vom FINN Team

Nazan
11/27/2025
🇩🇪 Germany1 reviewsInvitationApiVerified
Experience date: 11/24/2025
As promised

I’ve just received my second car from FINN and the whole process was flawless. Returning my first car and getting the new one was incredibly smooth — no issues, no extra charges, nothing unexpected. Everything went exactly as promised. Really satisfied with the service!

Company Response12/8/2025

Hello Nazan, Thank you so much for taking the time to share your wonderful 5-star feedback! We are happy to hear that the entire process of getting your second car, from returning your first to receiving the new one, was flawless and incredibly smooth, with everything going exactly as promised. It makes us happy to know you are really satisfied with our service. We wish you a fantastic time with your new car and look forward to continuing to provide you with an excellent experience. Best regards, Your FINN Team

Garret R
11/20/2025
🇳🇱 Netherlands4 reviewsInvitationApiVerified
Experience date: 11/20/2025
Extremely good customer service and…

Extremely good customer service and overall a great service

Company Response11/28/2025

Hello Garret, Thank you very much for your great feedback! We are delighted to hear that you found our customer service to be "extremely good" and our overall service "great". Such positive feedback highly motivates us in our daily efforts to consistently provide the best service. We look forward to continuing to count you among our satisfied customers! Best regards, Your FINN Team

Fernando
11/17/2025
🇩🇪 Germany4 reviewsInvitationApiVerified2 reviews on this domain
Experience date: 5/20/2025
Great Customer Support

Great Customer Support We've been using FINN for sometime and the experience has been good. Good Pricing. I recommend it.

Company Response11/22/2025

Hallo Fernando, vielen herzlichen Dank für Ihre positive Bewertung und dafür, dass Sie sich die Zeit genommen haben, Ihre Erfahrungen mit FINN zu teilen! Es freut uns zu hören, dass Ihre Erfahrung mit uns positiv war und Sie unsere Preisgestaltung schätzen. Wir freuen uns darauf, Sie auch in Zukunft zu unseren zufriedenen Kunden zählen zu dürfen! Viele Grüße Ihr FINN-Team

Armin Wagner
11/8/2025
🇩🇰 Denmark1 reviewsInvitationApiVerified
Experience date: 11/6/2025
Easy to click through the application

Easy to click through the application

Company Response11/14/2025

Hello Armin, Thank you very much for your positive feedback and the 5-star rating! We are delighted to hear that you found the application process easy to navigate. Ensuring a smooth and user-friendly experience is very important to us. We appreciate you taking the time to share your experience. If you have any further questions or need assistance, please do not hesitate to contact us. Kind regards, Your FINN Team

Frequently Asked Questions about Finn

What is Finn's Revenue?
Finn generates approximately $202M in annual revenue. With 481 employees, that's $419,100 per employee. The company has raised $908M in total funding.
What does Finn do?
Entdecke ultimative Flexibilität mit dem Auto Abo von FINN. ✓Traumauto im Rundum-Sorglos-Paket ✓Haustürlieferung ➤ Jetzt günstige Angebote ab 149 € entdecken!
How fast is Finn growing?
Finn employee count has changed by 6% year over year.
What technologies does Finn use?
Finn uses 32 technologies across their website including Media, Fonts, Security. Key technologies include Cloudinary, Font Awesome, HSTS.
Who are Finn's competitors?
Finn's main competitors include VadoTech Deutschland GmbH, AKASOL, Tagueri AG, Lotus Tech Innovation Centre GmbH, MotionLab.Berlin. These companies operate in similar markets and compete for the same customer base.
What do customers think of Finn?
Finn has a Trustpilot score of 4.1 out of 5 (4 stars) based on 4,725 customer reviews.

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How to contact Finn?

What are Finn's key pages?

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Raw JSON Data

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About finn.auto

Entdecke ultimative Flexibilität mit dem Auto Abo von FINN. ✓Traumauto im Rundum-Sorglos-Paket ✓Haustürlieferung ➤ Jetzt günstige Angebote ab 149 € entdecken!

Company Overview

finn.auto
Website
finance
Industry
#399,064
Global Rank
71.4K
Monthly Visitors
32
Technologies

Contact finn.auto

Technology Stack

finn.auto uses 32 technologies across their website including Cloudinary, Font Awesome, HSTS, and more.

Media

Cloudinary

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

Webflow

Cloud & Hosting

Netlify

Traffic & Audience

71.4K
Monthly Visits
44%
Bounce Rate
5.5
Pages/Visit
7:04
Avg. Duration

finn.auto receives approximately 71.4K monthly visitors and ranks #399,064 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 7:04 on the site.

The majority of finn.auto's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is finn.auto?
Entdecke ultimative Flexibilität mit dem Auto Abo von FINN. ✓Traumauto im Rundum-Sorglos-Paket ✓Haustürlieferung ➤ Jetzt günstige Angebote ab 149 € entdecken!
What technologies does finn.auto use?
finn.auto uses 32 technologies including Cloudinary, Font Awesome, and 26 more. View the full tech stack analysis above.
How do I contact finn.auto?
You can contact finn.auto through their contact page.
What are finn.auto's social media accounts?
finn.auto is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is finn.auto hiring?
Check finn.auto's careers page for current job openings and opportunities.
How popular is finn.auto?
finn.auto receives approximately 71.4K monthly visitors and ranks #399,064 globally. Traffic is growing by 28.1% month-over-month.

Related Searches

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This page provides publicly available information about finn.auto. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit finn.auto directly at https://finn.auto.