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Flexitricity: The Hidden Grid Giant
Operating GB's largest demand-response portfolio in the shadows of the energy transition
While most clean tech startups chase headlines, Flexitricity has quietly built the engine room of Britain's flexible energy grid. Operating the first, largest, and most advanced demand-response portfolio in GB, they're not just participating in the energy transition—they're orchestrating it.
"They're not building the grid of the future—they're optimizing the hell out of the one we have right now."
The Demand-Response Pioneer
Founded by Alastair Martin, Flexitricity didn't just enter the demand-response space—they created the market in Great Britain. With a 100-person team and $14M in revenue, they've proven that aggregating flexible energy assets isn't just viable, it's essential for grid stability. Their portfolio represents gigawatts of capacity that can be called upon when the grid needs it most, turning energy consumers into grid assets.
The Hidden Growth Engine
Despite flying under the radar with a global rank of #6M, Flexitricity commands serious authority in their niche. Their 43% organic traffic share suggests they're not chasing vanity metrics—they're attracting serious buyers. The 120 monthly searches for their brand name alone indicate a captive audience of energy professionals who know exactly what they're looking for. This isn't a company that needs to shout; their results speak for themselves.
The real story isn't in their web traffic—it's in their technical moat. With a modern stack including Next.js and Vite, they're building scalable platforms to manage distributed energy resources. Their YouTube channel and LinkedIn presence show a company that educates rather than advertises, positioning themselves as thought leaders in a complex, regulated industry.
- First-mover advantage in GB demand-response with proven operational scale
- Technical leadership with modern web stack and VPP capabilities
- Revenue scale that matters: $14M from energy services, not software
- Deep industry relationships built over years of grid operations
The Energy Infrastructure Play You Missed
While investors chase EV startups and hydrogen hype, Flexitricity is monetizing the grid flexibility crisis happening right now. This isn't a future bet—it's a current cash flow machine in Britain's energy transition.
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Flexitricity created and now operates the first, largest and most advanced demand-response portfolio in GB
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About flexitricity.com
Flexitricity created and now operates the first, largest and most advanced demand-response portfolio in GB
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flexitricity.com uses 14 technologies across their website including YouTube Embed, reCAPTCHA, Contentful, and more.
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flexitricity.com receives approximately 2.6K monthly visitors and ranks #6,177,132 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:33 on the site.
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