flip.ro
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Flip.ro: The Romanian Refurbished Tech Giant
A €34M revenue machine disrupting the electronics market without venture capital
Flip.ro isn't just selling refurbished phones—it's building a trust-first ecosystem in a market dominated by giants. With 1.3M monthly visitors and €34M in revenue, this Romanian startup proves you don't need VC funding to dominate a niche.
"They're not selling used phones—they're selling peace of mind with a 2-year warranty, and that's the real product."
The Traffic Paradox
Flip.ro commands 1.3M monthly visits with 50% coming directly—meaning half their users type 'flip.ro' directly into their browser. This isn't SEO magic; it's brand loyalty. Yet their Trustpilot rating sits at a dismal 1.5/5 from 97 reviews. The disconnect? Either operational scaling issues or a vocal minority of unhappy customers. For a company this size, that rating is a red flag that demands investigation.
The Keyword Moat
The top organic keyword is simply 'flip' (164K monthly searches)—not 'refurbished phones' or 'used iPhone.' They've become the Kleenex of Romanian phone resale. But here's the kicker: they rank for 'iPhone 15 Pro' (564K searches) and 'iPhone 15 Pro Max' (422K searches). They're not just in the secondary market—they're competing with Apple directly for high-intent buyers.
What makes Flip.ro unique isn't the tech stack (Tailwind CSS, Vite, standard modern web tools)—it's their operational model. They don't just facilitate peer-to-peer sales; they employ 110 people to inspect, recondition, and warranty every device. This creates a cost structure that traditional marketplaces avoid, but it also builds the trust that drives 50% direct traffic.
- Revenue per employee: ~€310K—exceptionally high for e-commerce
- Backlink profile: 341K links—strong domain authority without aggressive PR
- Traffic concentration: 90% from Romania—hyper-local focus with expansion potential
- Tech stack: Modern but pragmatic—Vite, Tailwind, no over-engineering
The Romanian E-commerce Blueprint
Flip.ro proves you can build a €34M business by obsessing over trust in a low-trust market. The question isn't whether they'll expand—it's whether their operational model scales beyond Romania.
What tech stack does Flip use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Who competes with Flip?
Device Distribution
What keywords does Flip rank for?
5 keywordsHow is Flip's SEO?
Open Graph Image
https://cdn.flip.ro/website/flip-logo-1.png?v=1
Meta Tags
Flip.ro | Modul inteligent de a cumpăra și vinde telefoane!
Telefoane ca noi, recondiționate de experți, cu până la -40% mai ieftine și cu 2 ani garanție. Vrei să-ți vinzi telefonul? Vinde-l pe Flip.ro și primești banii în 2-3 zile. ✅
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Flip.ro
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Contact Information
Reviews (20)
Why I reccomend Flip/Rejoy
[Do mind that I've written this review about the Rejoy company (Flip in Hungary), that is basically the Filp company just on an another name. My phone has gone through Flip.ro's services tho.] Bought a Samsung S23 Ultra in the "as good as new" condition and it was like I was the one who first had this phone. No scratches, no damage at all. As they promised. Sameday delivered the package two days late, but it's not their fault (not like it was a hurry to get a new phone). Paying 250K Hungarian Forints for the phone instead of 500K-600K HUF is crazy. People seem to have issues with Apple devices, but it is just about the fact that Apple is so locked reselling is a pain. I beilive it is just the right time to consider swithing to Android anyways. I could not turn my old phone in because it is so old, but I expected this, no problem. (No one wants a 7 year old phone anyways.) One thing they start to sell is other branded laptops (Samsung for example!). Same goes for watches. They should also mention that your phone may come from another country (because they are a part of the "Flip" company, they are just named "Rejoy" here), because my phone sometimes (1 in a 1000 times) shows up a little bit of Romanian (country where it came from via Flip) or French (assambled or first sold there) text. Afterall I'll probably buy my next phone from here 4-6 years later.
Hi, Bálint, Thank you for your review and we are glad you shared your experience with our community! 😊 Have a nice day, The Flip.ro Customer Support Team
Troublesome warranty, but solved the issue in the end
Updated review: After the second servicing with no results, they proposed a full refund - too bad the phone wasn't functional after all, but they handled the situation eventually. Original review: Received an iPhone that restarts 2-3 times per day, sent it twice for warranty repair for nothing to be done (literally, they only “checked” it). So the increased price paid for the warranty is useless, better to buy cheaper directly from other people!
Hello, Andrei, We are sorry to find out that your experience was not a 5-star one! We assure you that the situation you encountered is an isolated case and we will assist you as quickly as possible in resolving it. According to what was discussed with our colleagues, the device was checked and did not manifest the mentioned defect during the warranty period. Considering that the problem persists, our colleagues will contact you in order to resolve the situation. If you need additional information, you can leave us a message at the email address [email protected] and we will be happy to assist you. All the best, The Flip.ro Customer Support Team
The phone had shadows under the display
I both an iPhone 15 pro with 800euro in "very good" state, it had some small scratches but wasn t that bad. At a closer look the screen had some shadows under the display, in the top side and on the bottom. I just send it back, didn't event set it up, now I have to wait 14 days to get my money back so I can buy miself a phone. Returned: I received my money back the 2nd day after the device arrived to them. The refound was quick but I really wanted that phone.
Hello, Laurentiu, We are sorry to hear this! We assure you that the situation you encountered is an isolated case and we will treat it with the utmost seriousness! As soon as the device is received in our service, we assure you that we do our best to process the return as quickly as possible, so that you receive your money without worries! The term offered is up to 14 days, but we assure you that the return payment will be processed faster! If we can help you with any other information, you can leave us a message at the email address [email protected] and we will be happy to assist you. All the best, The Flip.ro Customer Support Team
Ipad stopped working
First of all - I was really happy with flip a few years ago when I purchased two iphones that still work and function properly to this day. Therefor I have decided to acquire an ipad (like new) for Christmas. Unfortunately the ipad stopped working after a couple of days of using it. I have sent the iPad back in guarantee and what I got was an email saying there were mechanical shocks to it which is definitely untrue since there was no scratch when I packed it to send it. If there were shocks from sending it back to their place that is not my fault and surely they could check it and try to repair it. Paid 3800 Ron on it. Their only answer is to send me back the ipad. Very unprofessional and very disappointing since I had trust in them and recommended other people to their service.
Hello, We are sorry to hear that your experience did not meet your expectations. The phone has arrived at our facility and was checked by our technicians; however, unfortunately, they were unable to continue the inspection because the phone showed signs of mechanical damage. We would like to inform you that internal checks were carried out regarding the receipt of the parcel at Flip, and the unpacking images were reviewed. Following these checks, it was found that the parcel showed no signs of damage that could have occurred during transport, as your package was intact. Additionally, you can view photos of your product at the following link: https://bit.ly/4qntckt . If you have any further questions, you may contact us by email at [email protected] . All the best, The Flip.ro Customer Support Team
I bout 2 Iphone 14 pro max from them…
I bout 2 Iphone 14 pro max from them and one of is not working and they put a non original battery on it which affect update on ios 26
Hello, We are sorry to hear this! 🙁 We assure you that we are here to identify the best solution for you, in the shortest time and with minimal effort. Since we cannot identify you based on your name, we invite you to send us an email to [email protected] with the following information: your contact details, accompanied by the order ID and the specification "review response". 🙏 We will contact you by phone as soon as we receive the email. All the best, The Flip.ro Customer Support Team
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About flip.ro
Telefoane ca noi, recondiționate de experți, cu până la -40% mai ieftine și cu 2 ani garanție. Vrei să-ți vinzi telefonul? Vinde-l pe Flip.ro și primești banii în 2-3 zile. ✅
Company Overview
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Technology Stack
flip.ro uses 17 technologies across their website including YouTube Embed, reCAPTCHA, Klaviyo, and more.
Video
YouTube Embed
Security
reCAPTCHA
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight
E-commerce & Payments
Klarna
Analytics & Marketing
New Relic, Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
flip.ro receives approximately 1.3M monthly visitors and ranks #39,155 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:45 on the site.
The majority of flip.ro's traffic comes from undefined, undefined, .
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This page provides publicly available information about flip.ro. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit flip.ro directly at https://flip.ro.