flowable.com
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Flowable: The Silent Giant of Workflow Automation
An 81-person team generating $11.7M while flying under the radar
While the world chases AI hype, Flowable is quietly building the orchestration layer that enterprises actually need. With 88,000 monthly visitors and a lean team of 81, this isn't another VC-funded rocket ship—it's a sustainable, product-led growth machine in the workflow automation space.
"They're not selling a vision—they're selling a working product that solves real problems."
The Enterprise Reality Check
Flowable's traffic split (43% organic, 43% direct) reveals their true audience: technical buyers who know exactly what they need. This isn't a product that requires massive marketing spend—it's a solution that engineers and architects discover when they're tired of vendor lock-in. The 5,900 monthly searches for 'flowable' alone shows strong brand recall in a crowded market.
The Keyword Paradox
Here's the telling data: 'flowise' (40K monthly searches) is 7x more popular than 'flowable' (5.9K). This isn't a weakness—it's a strategic moat. While competitors chase generic workflow keywords, Flowable owns the high-intent, technical search queries like 'how to quickly try flowable with docker' and 'flowable function delegation.' They're attracting doers, not dreamers.
The tech stack reveals their philosophy: Tailwind CSS, Bootstrap, and Google Analytics—no fancy, unproven frameworks. They're building for longevity, not trends. With 19 technologies detected, they're pragmatic about tooling, not dogmatic. This is an engineering-first company that treats marketing as a function, not a religion.
- Product-led growth without the VC burn: $11.7M revenue with 81 employees = $144K revenue per employee
- Owns the technical search layer: Dominates long-tail, high-intent queries that convert
- Sustainable growth model: 43% organic traffic suggests strong word-of-mouth and community trust
- Enterprise-ready positioning: No hype, no buzzwords—just clear value prop for technical buyers
The Anti-Hype Playbook
Flowable proves that in B2B enterprise software, the best product doesn't need the loudest voice—just the right audience.
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Flowable: Intelligent Business Process & Workflow Automation
The Intelligent Business Process & Workflow Automation Platform. Automate your business end-to-end. Leverage AI agents and process orchestration. Build enterprise applications at speed & scale.
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About flowable.com
The Intelligent Business Process & Workflow Automation Platform. Automate your business end-to-end. Leverage AI agents and process orchestration. Build enterprise applications at speed & scale.
Company Overview
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Technology Stack
flowable.com uses 19 technologies across their website including HSTS, reCAPTCHA, Netlify, Cookiebot, and more.
Security
HSTS, reCAPTCHA
Cloud & Hosting
Netlify
Privacy & Consent
Cookiebot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
flowable.com receives approximately 88.1K monthly visitors and ranks #369,073 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:44 on the site.
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