9:41
foldapp.com
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foldapp.com

19 technologies
VerifiedVisit82.9K/mo$9M5319 Tech15 Leads
Deep Dive

Fold: The Bitcoin Rewards Trojan Horse

A 53-person fintech is quietly building the on-ramp to a bitcoin economy

Fold isn't just another crypto app—it's a Trojan horse for daily bitcoin adoption. By embedding bitcoin rewards into mundane purchases, they're normalizing a bitcoin-backed economy one coffee and gift card at a time.

82.9K
monthly visits
53
employees
$8.7M
annual revenue
56%
direct traffic

"Fold isn't selling crypto speculation—they're selling bitcoin as a currency for everyday life."

The Early Adopter Magnet

With 56% direct traffic and only 29% organic search, Fold's user base isn't finding them—they're seeking them out. This is a power-user cohort, not a passive audience. The 19,500 monthly searches for 'fold' alone signal a dedicated user base that's already bought into the vision.

The Revenue Paradox

Here's the provocative truth: $8.7M revenue with 53 employees and 82K monthly visits is either brilliant efficiency or a ceiling. Their 1.8/5 Trustpilot rating suggests friction in the user experience. But with 249K backlinks, they've built SEO authority that could be a moat—or a distraction from product-market fit.

The tech stack tells a story of growth hacking over elegance: jQuery and Bootstrap alongside Tailwind, Google Analytics and Facebook Pixel tracking every move. This isn't a sleek Web3-native product—it's a pragmatic fintech using proven tools to bridge traditional finance with Bitcoin.

  • Prepaid debit card with bitcoin rewards turns spending into stacking
  • Gift card purchases with BTC cashback—lowering the barrier to entry
  • Bill payments as another bitcoin on-ramp, bypassing traditional exchanges
  • Direct traffic dominance (56%) signals strong brand recognition
No native DeFi integration
Real revenue from real products
Traditional tech stack (jQuery, Bootstrap)
Bitcoin rewards on everyday purchases
Low Trustpilot rating (1.8/5)
53-person focused team
No clear funding information
Massive backlink authority (249K)

The Real Opportunity Isn't in Crypto—It's in Normalization

Fold's bet that bitcoin becomes boring money is either visionary or naive. But with $8.7M in revenue, they're proving the thesis at scale.

What tech stack does Foldapp use?

36 detected
Security1
Programming Languages1
Forms1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics17
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
T
Twitter Pixel
R
Reddit Pixel
G
Google Tag Manager
A
Amazon CloudFront
T
Twitter Ads
R
Reddit
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
T
Twitter/X
G
Google DoubleClick
A
Analytics Service
F
Facebook

How much traffic does Foldapp get?

Traffic & Engagement

72.0K
Monthly Visits
-49.9%
2.4
Pages/Visit
7:17
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend-35%
110.9K
Oct 2025
Oct
143.6K
Nov 2025
Nov
72.0K
Dec 2025
Dec

Rankings

#400,830
Global Rank
#134,588
United States Rank
Finance
Category

Backlinks & Authority

249.4K
Backlinks
3.8K
Ref. Domains
38
Authority Score
Low
Penalty Risk
Backlinks Trend-1%
250.9K
Jul 2025
Jul
252.4K
Aug 2025
Aug
251.2K
Sep 2025
Sep
250.9K
Oct 2025
Oct
251.7K
Nov 2025
Nov
249.4K
Dec 2025
Dec

Search Traffic

Organic
11.4K

Top Organic Keywords

#1fold
14,800 vol26.6%
#1fold card
1,000 vol10.9%
#1fold app
720 vol7.8%
#1fold bitcoin
720 vol7.8%
#1bitcoin gift card
3,600 vol6.5%

Where is Foldapp's audience located?

🇺🇸United States64.9%
🇳🇿New Zealand10.2%
🇬🇧United Kingdom9.9%
🇸🇬Singapore8.0%
🇻🇪Ve1.5%

Who competes with Foldapp?

Device Distribution

Desktop15.7%
Mobile84.3%

What keywords does Foldapp rank for?

5 keywords
1fold bitcoin650 vol
2gift card to redeem crypto540 vol
3foldapp460 vol
4fold19.5K vol$1.54
5fold credit card500 vol$4.71

How is Foldapp's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/609c10361da7b5749cae41a9/6699344c4975f2865f246eb8_Opengraph%20image.webp

Meta Tags

title42 chars

Fold | Personal finance powered by bitcoin

description209 chars

Fold is your gateway to earning, buying, and living on bitcoin. Earn bitcoin rewards with every purchase using our prepaid debit card. Buy bitcoin and get bitcoin back on bill payments and gift card purchases.

languageEN

H1 Tags

h1Personal finance powered by bitcoin

Who works at Foldapp?

Loading leads...

What do customers think of Foldapp?

Fold

Fold

1.8
30 reviews
✓ Claimed

Categories

Non-Bank Financial Service#undefinedCryptocurrency Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/12/2021

Contact Information

Address:
US

Reviews (20)

Filter by rating:
William Owen
10/17/2025
🇺🇸 United States7 reviewsOrganicUnverified
Experience date: 10/17/2025
I see a bunch of bad reviews about FOLD…

I see a bunch of bad reviews about FOLD but I have had nothing but positive experience with it. I can only assume that those filing bad reviews had some technical problem related to a user error. I've been using the FOLD app and FOLD card for about a year now with not one issue. It works great!

Consumer
1/11/2026
🇳🇬 Nigeria1 reviewsOrganicUnverified
Experience date: 1/11/2026
They hold your bitcoin for 7 days after…

They hold your bitcoin for 7 days after purchase before you are able to withdraw. This is very backwards and fishy to me. Defeats the whole purpose of Bitcoin and crypto payments in general.

Chris Kerslake
12/24/2025
🇺🇸 United States6 reviewsOrganicUnverified
Experience date: 8/8/2025
I was excited to get account with this…

I was excited to get account with this “company” but the app glitched out on the ID request. This was out of my control but they decided to penalize me because of their glitch. I have been denied access to service and the account.

Patrycja Grimm
12/16/2025
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 3/29/2025
Held captive and forced to delate pictures

Awful experience. At the door they take picture of you, they not let you in without showing your id or passport, but its not border control. They have security standing at the toilet and dedicating who can go to toilet. I was held captive and forced to remove pictures of my friend dj bcse its against their policy. They have no right to force anyone to remove their pictures or hold in room forcefully.

Scoop Mella
11/28/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/21/2025
I think they need to improve on…customer support and make bitcoin purchasing faster than this

I think they need to improve on customer support,why will a customer sent you mails and won’t get any reply for over 72hours Meanwhile you offer only email support and no phone number to call for urgent support needed,very bad

Frequently Asked Questions about Foldapp

What is Foldapp's Revenue?
Foldapp generates approximately $9M in annual revenue. With 53 employees, that's $163,358 per employee.
What does Foldapp do?
Fold is your gateway to earning, buying, and living on bitcoin. Earn bitcoin rewards with every purchase using our prepaid debit card. Buy bitcoin and get bitcoin back on bill payments and gift card purchases.
How fast is Foldapp growing?
Foldapp has declined by 49.9% in the last 6 months according to traffic data. employee count has changed by 39% year over year.
How do people interact with Foldapp?
When visiting Foldapp, visitors view an average of 2.4 pages per visit, and spend around 7:17 on the site, and the bounce rate is 62.7%.
How do people find Foldapp?
60.6K people (84%) visit Foldapp directly. 11.4K (16%) find them through organic search.
Who uses Foldapp?
Foldapp's top market is United States with 46.7K visitors (64.9%). New Zealand is 2nd with 7.4K (10.2%). United Kingdom is 3rd with 7.1K (9.9%).
What technologies does Foldapp use?
Foldapp uses 19 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Adobe Fonts, HSTS, PHP.
Who are Foldapp's competitors?
Foldapp's main competitors include FINSYNC, Canopy Technology Corp, HiddenLevers, CapWay, Storj Labs. These companies operate in similar markets and compete for the same customer base.
What do customers think of Foldapp?
Foldapp has a Trustpilot score of 1.8 out of 5 (2 stars) based on 30 customer reviews.

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About foldapp.com

Fold is your gateway to earning, buying, and living on bitcoin. Earn bitcoin rewards with every purchase using our prepaid debit card. Buy bitcoin and get bitcoin back on bill payments and gift card purchases.

Company Overview

foldapp.com
Website
finance
Industry
#438,103
Global Rank
82.9K
Monthly Visitors
19
Technologies
15+
Employees

Contact foldapp.com

Technology Stack

foldapp.com uses 19 technologies across their website including Adobe Fonts, HSTS, PHP, and more.

Fonts

Adobe Fonts

Security

HSTS

Programming Languages

PHP

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, Twitter Pixel, TikTok Pixel, Google Ads +1 more

Forms

Typeform

Traffic & Audience

82.9K
Monthly Visits
49%
Bounce Rate
2.0
Pages/Visit
0:27
Avg. Duration

foldapp.com receives approximately 82.9K monthly visitors and ranks #438,103 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:27 on the site.

The majority of foldapp.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is foldapp.com?
Fold is your gateway to earning, buying, and living on bitcoin. Earn bitcoin rewards with every purchase using our prepaid debit card. Buy bitcoin and get bitcoin back on bill payments and gift card purchases.
How much does foldapp.com cost?
You can view foldapp.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does foldapp.com use?
foldapp.com uses 19 technologies including Adobe Fonts, HSTS, and 13 more. View the full tech stack analysis above.
What are foldapp.com's social media accounts?
foldapp.com is active on twitter, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is foldapp.com hiring?
Check foldapp.com's careers page for current job openings and opportunities. The company has 15+ known employees.
How popular is foldapp.com?
foldapp.com receives approximately 82.9K monthly visitors and ranks #438,103 globally. Traffic is declining by 13.5% month-over-month.

Related Searches

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This page provides publicly available information about foldapp.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit foldapp.com directly at https://foldapp.com.