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Folloze: The No-Code B2B Experience Platform
A $12.7M revenue company building dynamic landing pages for enterprise marketers
In a world where B2B buyers demand hyper-personalized experiences, Folloze emerges as the no-code platform designed to bridge the gap between marketing intent and sales execution. But with just 91 employees and $21.6M in funding, can they truly scale the enterprise ABM market?
"Folloze isn't just building landing pages—they're engineering buyer journeys at scale for ABM teams."
The Silent Growth Engine
Folloze operates with a remarkably lean team of 91 people generating $12.7M in revenue—that's approximately $139K per employee. While their global rank of #1.05M suggests modest visibility, the real story is in their traffic composition: 42% direct and 41% organic. This indicates a loyal, returning customer base rather than paid acquisition dependency—a strong signal of product-market fit in the B2B space.
The ABM Paradox
The company's funding ($21.6M) vs revenue ($12.7M) ratio reveals a typical SaaS growth trajectory—likely reinvesting heavily in product and GTM. Their keyword strategy is revealing: while 'folloze' dominates brand searches, they rank for 'what does icp stand for in marketing' (810 monthly volume). This suggests they're targeting both brand-aware prospects and educational content for ABM newcomers—a dual funnel approach that's smart but competitive.
The tech stack tells a modern story: Vite for build speed, Tailwind CSS for design consistency, and jQuery legacy code still present. This hybrid approach suggests a platform evolving rapidly while maintaining backward compatibility—a common challenge for B2B SaaS companies serving enterprise clients with complex tech stacks.
- No-code B2B buyer experience platform specifically built for ABM campaigns
- Dynamic landing pages that adapt to account-level data
- Integration-heavy approach (Zendesk, analytics tools) suggests enterprise focus
- Minimal brand confusion—'folloze' vs 'followze' vs 'foloze' shows organic growth challenges
The Verdict: Niche Domination or Growth Ceiling?
Folloze has found product-market fit in ABM, but scaling beyond $12.7M requires breaking out of the niche. Their next challenge isn't building—it's selling to a broader market while maintaining their specialized edge.
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Deliver Personalized Content with Folloze: Buyer Experience Platform for ABM at Scale
Discover Folloze, the no-code B2B buyer experience platform for optimized buyer experiences and dynamic landing pages. We were built for B2B and ABM.
Deliver Personalized Content with Folloze: Buyer Experience Platform for ABM at Scale
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Really useful service for my ABM…
Really useful service for my ABM campaigns.
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About folloze.com
Discover Folloze, the no-code B2B buyer experience platform for optimized buyer experiences and dynamic landing pages. We were built for B2B and ABM.
Company Overview
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Technology Stack
folloze.com uses 23 technologies across their website including Vimeo, Google Fonts, Okta, and more.
Video
Vimeo
Fonts
Google Fonts
Authentication
Okta
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront
Traffic & Audience
folloze.com receives approximately 22.7K monthly visitors and ranks #1,053,154 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:37 on the site.
The majority of folloze.com's traffic comes from undefined, undefined, .
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