In the cutthroat foodservice industry, gut instinct is expensive. Foodback.com is betting that real-time feedback isn't just a nice-to-have—it's the difference between a thriving chain and a shuttered location. With 29 employees and $3.5M in revenue, this isn't a startup playing in the sandbox; it's a precision instrument for industry leaders.

"The 72% direct traffic rate reveals a critical truth: Foodback isn't being discovered—it's being sought out. This is a tool for decision-makers, not browsers."

The leadership team reads like a playbook for scaling B2B SaaS: Stian Pedersen (Co-Founder) and Thomas Pedersen (Founder & COO) provide the European backbone, while Seth Bacharach (SVP Sales, North America) and Burke Johnson (Director Business Development) drive US expansion. Kristyn Dørr (CMO) is tasked with translating real-time feedback into a compelling brand narrative. This isn't a founder-led sales operation anymore; it's a structured GTM machine.

• Tech stack is pragmatic, not flashy: jQuery and Tailwind CSS power the frontend, while Cloudflare ensures global performance for a distributed user base.
• The absence of a public funding round is telling—$3.5M in revenue suggests bootstrapped discipline or a tight, strategic seed round.
• LinkedIn and Instagram are the only social profiles, signaling a focus on professional brand building over consumer-facing virality.