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The Mobile CRM That's Selling Against Giants
How a Spanish startup carved out a $30M niche by focusing on sales teams on the move
While Salesforce dominates the enterprise CRM market with a $250B valuation, ForceManager is quietly winning a different battle: the battle for mobile-first sales teams. With 185 employees and $29.5M in revenue, this Barcelona-based startup isn't trying to beat Salesforce at its own game—it's rewriting the rules entirely.
"ForceManager isn't building a better Salesforce—they're building a different CRM for a different sales reality."
The Mobile-First Bet
ForceManager's core insight is radical simplicity: salespeople in the field don't need comprehensive dashboards—they need to log deals from a parking lot. Their entire product is optimized for mobile, which explains why they're winning in markets where traditional CRMs fail. While competitors add features, ForceManager subtracts friction, creating a $30M business by serving the 70% of sales teams who spend their days outside the office.
The SEO Contrarian Play
Here's the fascinating data point: ForceManager ranks for 'Salesforce' keywords with 299,910 monthly searches for 'Zoho CRM' and 828,280 for 'Salesforce' itself. They're not competing on brand—they're competing on intent. Their organic search strategy is pure guerrilla warfare: capture the traffic searching for giants, then convert them with a mobile-first alternative. It's a bold strategy that turns their biggest competitors' brand equity into their own lead generation engine.
The company's leadership team tells a story of focused execution. CEO Oscar Macia and his co-founders built ForceManager with a clear thesis: the future of sales isn't on desktops. While their tech stack (jQuery, Bootstrap, Tailwind) might seem dated compared to modern frameworks, it reveals their priorities: reliability over flashiness, speed over sophistication. They're not building for Silicon Valley demo days—they're building for field sales reps with poor connectivity and zero patience.
- Revenue: $29.5M with 185 employees = $159K revenue per employee
- Traffic: 58% organic, suggesting strong product-market fit and word-of-mouth
- Strategy: SEO guerrilla warfare targeting Salesforce/Zoho search volume
- Focus: Mobile-first sales management, not feature bloat
The Unsexy Billion-Dollar Opportunity
ForceManager proves that in a market dominated by giants, the winning strategy isn't to build a better product—it's to build a different one for a different customer.
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The CRM for sales teams on the move | Sage Sales Management
Sage Sales Management is the CRM chosen by sales teams on the move to accelerate their activity and sell more. Try it free from your PC or mobile device.
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About forcemanager.com
Sage Sales Management is the CRM chosen by sales teams on the move to accelerate their activity and sell more. Try it free from your PC or mobile device.
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forcemanager.com uses 18 technologies across their website including Vimeo, PHP, Contentful, Webflow, and more.
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forcemanager.com receives approximately 42.6K monthly visitors and ranks #739,549 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:44 on the site.
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