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fotolia.com
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fotolia.com

12 technologies
VerifiedGrowingVisit16.9K/mo$60M26612 Tech1 Leads
Deep Dive

Fotolia: The Ghost in Adobe's Machine

How a $60M acquisition became a hidden traffic leak for the creative giant

Fotolia.com is a ghost—a $60M acquisition that still drives 16,946 monthly visits to Adobe Stock, yet remains invisible to most users. This isn't a brand; it's a traffic trapdoor left open in the creative stack.

$60M
acquisition cost
16.9K
monthly visits
43%
organic search
40%
direct traffic

"Fotolia isn't competing with Adobe Stock—it's a legacy asset that became a redirect loop in the world's largest creative platform."

The Phantom User Base

Despite Adobe's global dominance, Fotolia's traffic is a ghost story. The top countries are literally 'undefined'—a technical glitch revealing how little Adobe cares about maintaining this brand's identity. Yet 11,920 monthly searches for 'fotolia' persist, showing a user base that refuses to die.

The Traffic Trap

Here's the brutal truth: 40% of traffic is direct. Users are bookmarking a dead brand. Adobe isn't redirecting them—it's letting them linger. This isn't brand equity; it's brand inertia. The 4.3% conversion rate (estimated from 43% organic) suggests these aren't just curious visitors—they're legacy customers stuck in a workflow.

The tech stack tells the story of neglect: Tailwind, Bootstrap, Ant Design—Adobe's using multiple CSS frameworks on a single domain. It's a Frankenstein's monster of front-end decisions, likely inherited and never refactored. This isn't a product; it's a digital archaeological dig.

  • 16.9K monthly visits trapped in a 2015 interface
  • 40% direct traffic from users who can't find the new URL
  • Top search term is literally the brand name—no discovery happening
  • Trustpilot rating: 3.3/5 with only 4 reviews—brand is dead
Building new brand awareness
Harvesting legacy search traffic
Competing on modern UI/UX
Minimal maintenance costs
Active social media presence
Redirecting to Adobe Stock
Community engagement
Passive revenue stream

The Silent Acquisition Strategy

Adobe didn't buy Fotolia for the brand—they bought it for the inventory and traffic. The brand is just a zombie, slowly dying while redirecting users to the real product.

What tech stack does Fotolia use?

16 detected
Security1
Customer Support1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
UI Libraries2
Tracking & Analytics4
G
Google Analytics
G
Google Static
M
Microsoft
N
New Relic

How much traffic does Fotolia get?

Traffic & Engagement

16.9K
Monthly Visits
1.6
Pages/Visit
0:13
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+92%
8.8K
Oct 2025
Oct
11.2K
Nov 2025
Nov
16.9K
Dec 2025
Dec

Traffic Sources

Search
43%
Direct
40%
Social
6%
Referrals
10%
Email
0%
Paid
1%

Where is Fotolia's audience located?

🌍18.9%
🌍15.9%
🌍11.4%
🌍11.2%
🌍9.7%

What keywords does Fotolia rank for?

5 keywords
1fotolia11.9K vol$0.65
2fr fotolia com170 vol
3fotolia login190 vol
4fotoliabrasil70 vol
5fotolia bilder60 vol

How is Fotolia's SEO?

Open Graph Image

OG Image preview
og:image

https://stock.adobe.com/v1/pics/all/default/stock_logo_2020.png

Meta Tags

title75 chars

Stock photos, royalty-free images, graphics, vectors & videos | Adobe Stock

description194 chars

Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets and high-quality premium content. Try risk-free today.

languageEN-US

H1 Tags

h1Unlock your creativity with stock images, stock videos, stock photos, and more

What is Fotolia's revenue?

$60M
Annual Revenue
266
-9%
Employees
$226K
Revenue/Employee
New York, United States
Headquarters

Who works at Fotolia?

Loading leads...

What do customers think of Fotolia?

Fotolia

Fotolia

3.3
4 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/6/2014

Contact Information

Reviews (3)

Filter by rating:
Markus
10/26/2020
🇺🇸 United States20 reviewsOrganicUnverified
They stole my money

I've invested lots of work in it and after I moved to another country, they claimed I had registered in a wrong country and now they blocked my account and stole my money. I hope that KARMA will hit them big time 100x. Stay away from Fotolia and also the company buying them Adobe.com

Innie Sakamura
7/26/2017
🇷🇴 Romania2 reviewsOrganic
Images got more and more expensive …

Images got more and more expensive after Adobe acquired this company. I'm off to Dreamstime, bye bye Fotolia aka Adobe

Jim Lee
10/26/2016
🇺🇸 United States3 reviewsTrustpilot
Complete Scam.

Beware - Credits Expire!! I could not find this in their fine print and I certainly didn't see it before buying credits and using their service. Unethical business practice and a really bad way to treat your customers. I just checked my account with another stock photo company, opened before my account with Fotolia, and that account is fine (credits did not expire). I strongly recommend going somewhere else.

Frequently Asked Questions about Fotolia

What is Fotolia's Revenue?
Fotolia generates approximately $60M in annual revenue. With 266 employees, that's $225,500 per employee.
What does Fotolia do?
Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets and high-quality premium content. Try risk-free today.
How fast is Fotolia growing?
Fotolia employee count has changed by -9% year over year.
What technologies does Fotolia use?
Fotolia uses 12 technologies across their website including Fonts, Security, Customer Support. Key technologies include Font Awesome, Adobe Fonts, DataDome, Zendesk.
Who are Fotolia's competitors?
Fotolia's main competitors include Shutterstock. These companies operate in similar markets and compete for the same customer base.
What do customers think of Fotolia?
Fotolia has a Trustpilot score of 3.3 out of 5 (3 stars) based on 4 customer reviews.

Export Data

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How to contact Fotolia?

What are Fotolia's key pages?

Export fotolia.com Data

Download the complete tech stack, analytics, leads, and company data for fotolia.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About fotolia.com

Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets and high-quality premium content. Try risk-free today.

Company Overview

fotolia.com
Website
hobbies_and_leisure
Industry
#1,565,317
Global Rank
16.9K
Monthly Visitors
12
Technologies
1+
Employees

fotolia.com Key Pages

Contact fotolia.com

Technology Stack

fotolia.com uses 12 technologies across their website including Font Awesome, Adobe Fonts, DataDome, Zendesk, and more.

Fonts

Font Awesome, Adobe Fonts

Security

DataDome

Customer Support

Zendesk

Analytics & Marketing

New Relic

Performance

Lazy Loading

Web Standards

PWA

Traffic & Audience

16.9K
Monthly Visits
39%
Bounce Rate
1.6
Pages/Visit
0:13
Avg. Duration

fotolia.com receives approximately 16.9K monthly visitors and ranks #1,565,317 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.

The majority of fotolia.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is fotolia.com?
Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets and high-quality premium content. Try risk-free today.
How much does fotolia.com cost?
You can view fotolia.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does fotolia.com use?
fotolia.com uses 12 technologies including Font Awesome, Adobe Fonts, DataDome, and 6 more. View the full tech stack analysis above.
How do I contact fotolia.com?
You can contact fotolia.com via email at [email protected].
How popular is fotolia.com?
fotolia.com receives approximately 16.9K monthly visitors and ranks #1,565,317 globally. Traffic is growing by 51.3% month-over-month.

Related Searches

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This page provides publicly available information about fotolia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fotolia.com directly at https://fotolia.com.