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Fotolia: The Ghost in Adobe's Machine
How a $60M acquisition became a hidden traffic leak for the creative giant
Fotolia.com is a ghost—a $60M acquisition that still drives 16,946 monthly visits to Adobe Stock, yet remains invisible to most users. This isn't a brand; it's a traffic trapdoor left open in the creative stack.
"Fotolia isn't competing with Adobe Stock—it's a legacy asset that became a redirect loop in the world's largest creative platform."
The Phantom User Base
Despite Adobe's global dominance, Fotolia's traffic is a ghost story. The top countries are literally 'undefined'—a technical glitch revealing how little Adobe cares about maintaining this brand's identity. Yet 11,920 monthly searches for 'fotolia' persist, showing a user base that refuses to die.
The Traffic Trap
Here's the brutal truth: 40% of traffic is direct. Users are bookmarking a dead brand. Adobe isn't redirecting them—it's letting them linger. This isn't brand equity; it's brand inertia. The 4.3% conversion rate (estimated from 43% organic) suggests these aren't just curious visitors—they're legacy customers stuck in a workflow.
The tech stack tells the story of neglect: Tailwind, Bootstrap, Ant Design—Adobe's using multiple CSS frameworks on a single domain. It's a Frankenstein's monster of front-end decisions, likely inherited and never refactored. This isn't a product; it's a digital archaeological dig.
- 16.9K monthly visits trapped in a 2015 interface
- 40% direct traffic from users who can't find the new URL
- Top search term is literally the brand name—no discovery happening
- Trustpilot rating: 3.3/5 with only 4 reviews—brand is dead
The Silent Acquisition Strategy
Adobe didn't buy Fotolia for the brand—they bought it for the inventory and traffic. The brand is just a zombie, slowly dying while redirecting users to the real product.
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Open Graph Image

https://stock.adobe.com/v1/pics/all/default/stock_logo_2020.png
Meta Tags
Stock photos, royalty-free images, graphics, vectors & videos | Adobe Stock
Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets and high-quality premium content. Try risk-free today.
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Reviews (3)
They stole my money
I've invested lots of work in it and after I moved to another country, they claimed I had registered in a wrong country and now they blocked my account and stole my money. I hope that KARMA will hit them big time 100x. Stay away from Fotolia and also the company buying them Adobe.com
Images got more and more expensive …
Images got more and more expensive after Adobe acquired this company. I'm off to Dreamstime, bye bye Fotolia aka Adobe
Complete Scam.
Beware - Credits Expire!! I could not find this in their fine print and I certainly didn't see it before buying credits and using their service. Unethical business practice and a really bad way to treat your customers. I just checked my account with another stock photo company, opened before my account with Fotolia, and that account is fine (credits did not expire). I strongly recommend going somewhere else.
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About fotolia.com
Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets and high-quality premium content. Try risk-free today.
Company Overview
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Technology Stack
fotolia.com uses 12 technologies across their website including Font Awesome, Adobe Fonts, DataDome, Zendesk, and more.
Fonts
Font Awesome, Adobe Fonts
Security
DataDome
Customer Support
Zendesk
Analytics & Marketing
New Relic
Performance
Lazy Loading
Web Standards
PWA
Traffic & Audience
fotolia.com receives approximately 16.9K monthly visitors and ranks #1,565,317 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:13 on the site.
The majority of fotolia.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about fotolia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit fotolia.com directly at https://fotolia.com.